Marketing Campaign Manager

Key Responsibilities

• Strategize and manage the execution of multi-channel campaigns to drive Marketing Qualified Leads (MQLs) across target markets, with a focus on payroll.
• Create full-funnel programs using both inbound and outbound tactics to increase MQL volume in key verticals such as staffing, ERP, and other target markets.
• Collaborate with cross-functional teams including Marketing, Sales, RevOps, Customer Success, and Channel partners to align lead generation with revenue growth goals.
• Implement strategies to grow and engage the marketable database through targeted acquisition and nurturing tactics.
• Develop and manage segmented audience lists to ensure personalized and relevant content delivery, improving engagement and conversion rates.
• Apply conversion rate optimization (CRO) techniques to enhance key metrics like open rates, click-through rates (CTR), and conversions from MQL to SQL.
• Continuously analyze campaign performance and adapt strategies to maximize results across all channels.
• Identify high-return channels, untapped customer segments and new markets and build innovative campaigns to introduce clients to Greenshades' full suite of offerings and solutions.
• Collaborate with content and design teams to develop engaging, personalized campaign materials tailored to audience segments and campaign objectives.
• Track, monitor, and report campaign performance using HubSpot or other tools.
• Use data-driven insights to continually refine and optimize lead generation strategies, ensuring alignment with broader growth and pipeline goals.

What Success Looks Like

• Continuously meeting or exceeding MQL targets, while improving MQL to SQL conversion rates by leveraging optimized messaging, personalization, and segmentation strategies.
• Growing the marketable database by acquiring new contacts and increasing engagement with personalized, effective efforts.
• Driving measurable contributions to revenue by aligning marketing efforts with pipeline and sales goals.
• Delivering creative, data-driven campaigns that introduce clients to Greenshades’ full product offerings and services.
• Using data-driven insights to iterate and improve campaigns for optimal performance across all channels and segments.
• Building strong relationships across teams and becoming a go-to resource for campaign strategy and execution

Required Skills and Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• 3-5 years of experience in marketing campaign management, demand generation or similar role.
• Proven track record of developing and executing multi-channel campaigns that generate leads and build pipelines.
• Experience using HubSpot, ideally, or other CRM and marketing automation platforms
• Strong analytical and problem-solving skills with proficiency in using analytics tools to monitor, measure, and optimize campaign performance through data-driven insights.
• Strong communication and collaboration skills to work effectively with cross-functional teams and external partners.
• Excellent written and verbal communication skills, with a focus on clear, concise messaging.
• Strong project management skills, with the ability to manage multiple campaigns and deadlines effectively.
• Excellent knowledge of marketing principles, campaign development, marketing channels and marketing tools and techniques.
• Creativity and strategic thinking to develop innovative marketing campaigns that stand out in the market.

Skills and Qualifications

• Experience working in B2B SaaS, payroll, or ERP-related industries.
• Certifications in HubSpot or other CRMs and marketing platforms
• Experience working with partner ecosystems and channel marketing programs.
• Familiarity with conversion rate optimization (CRO) techniques and best practices.
• Expertise in personalization and segmentation strategies for target markets.
• General knowledge of SEO, SEM, and digital advertising platforms (e.g., Google Ads, LinkedIn Ads).