SiteCare seeks a creative and detail-oriented Email Campaign Manager to join our team. This remote role is ideal for a professional passionate about digital marketing and skilled in designing high-converting, audience-specific campaigns. You will be key in managing our email marketing strategy, executing weekly campaigns, and segmenting our audience to deliver relevant, impactful content.
Responsibilities
- Weekly Campaign Management: Write, design, and send a high-quality email newsletter weekly in English.
- Audience Segmentation & List Management: Curate and manage the email database, segmenting lists by relevant audience verticals to deliver personalized content.
- Content Development: Develop and execute specialized campaigns tailored to each audience’s interests, needs, and behaviors.
- Platform Expertise: Leverage HubSpot or ConvertKit (now Kit) to manage email lists, build workflows, and optimize campaign performance.
- Design for Conversion: Apply design principles to create visually appealing newsletters focused on driving engagement and conversions.
- Workflow Setup: Establish automated workflows to efficiently manage subscribers, including welcome emails, nurturing sequences, and other automated communications.
- Performance Tracking & Optimization: Monitor key metrics (open rates, click-through rates, conversions), analyze performance, and implement improvements to enhance future campaigns.
Requirements
- English Experience: Must be C1 or C2 (Advanced English) writer and speaker
- Experience: 2+ years of experience in email marketing, with a track record of creating engaging, conversion-focused email campaigns.
- Platform Proficiency: Familiarity with HubSpot or ConvertKit (Kit) is essential; experience in workflow automation and audience segmentation.
- Copywriting Skills: Strong writing skills with a knack for clear, engaging, and persuasive language tailored to different audiences.
- Design Skills: Knowledge of design principles and experience in creating visually compelling email layouts.
- Analytical Skills: Ability to analyze campaign performance and optimize based on insights.
- Attention to Detail: A meticulous approach to quality and accuracy in both content and design.
- Graphic Design: Proficiency in basic graphic design tools (like Canva or Adobe Creative Suite).
- SEO Knowledge: Understanding of SEO and digital marketing strategies.
- Project Management: Strong organizational skills and ability to manage multiple campaigns simultaneously.
Why Join Us?
- Creative Freedom: A chance to drive your own strategies and see the direct impact of your work.
- Professional Growth: Opportunities for training, skill development, and career advancement.
- Collaborative Team: Work with a passionate and supportive team dedicated to excellence.
About SiteCareWe’re on a mission to make business leaders proud and confident of their WordPress websites. Every day, we empower millions of people – readers, learners, shoppers, and business owners – who rely on WordPress websites. Thousands of companies trust SiteCare’s data-driven performance metrics to help ensure their websites thrive.At SiteCare, we live and breathe a vibrant set of core values that go beyond just words. These principles drive who we are, what we do, and how we approach every interaction.
Think of them as the compass guiding our journey towards excellence, both for ourselves and our clients.
- Obsessive Communication: We don’t believe in secrets or sugarcoating. We keep each other in the loop, good news and bad, because radical transparency builds trust and fosters collaboration.
- Stick the Landing: When we make a promise, we stick by it. Reliability and dependability are the cornerstones of any successful team member.
- Crush the Eggshells: We value honest feedback, open discussions, and constructive criticism. Facing challenges head-on leads to better solutions and a stronger team.
- Grow Better: We’re never satisfied with the status quo. We constantly push ourselves and refine our processes because continuous improvement keeps us ahead of the curve.
