About PartsSource
PartsSource is the
leading B2B e-commerce marketplace for US healthcare, helping healthcare providers to automate the purchasing of MedTech repair parts and services through a modern procurement experience while driving improved cost, quality, and reliability throughout the healthcare supply chain. We are
growing rapidly as providers shift their purchasing toward e-commerce and away from manual processes. We are
uniquely positioned to address key challenges impacting mission-critical operations related to rising input costs, skill shortages, and supply chain disruptions. Bain Capital’s 2021 investment in PartsSource further propels us to realize our Vision: Ensure the quality, safety, and availability of mission-critical assets to improve health outcomes.
Our platform
automates the procurement process enabling the medical equipment service industry in their acquisition, repair and life cycle management of medical parts. The company's cloud software and marketplace technology tools help
over 3,500 hospitals to source on-demand parts and services from over 6,000 OEMs and thousands of repair techs. PartsSource delivers strong value to customers through an “Amazon” like experience featuring preferred pricing, automated ordering, and formulary analytics to benchmark spend and drive greater supply chain intelligence.
From our founding in 2001 as the industry’s first online, fully integrated medical products marketplace, to the creation of our award-winning flagship solution, PartsSource Pro, PartsSource has evolved to become a leader in the digital transformation of the healthcare technology supply chain and indispensable partner to more than half of U.S. hospitals and thousands of equipment suppliers and independent service providers.Bain Capital’s 2021 investment in PartsSource provides capital, expertise, and key partnerships further accelerating PartsSource’s growth.
Bain Capital, one of the world’s leading private multi-asset investment firms with approximately $150 billion in assets under management, seeks to create lasting impact for their investors, teams, businesses, and the communities in which they live.As the
Marketing
Manager, Demand Generation (Digital) you will be responsible for activating marketing campaigns to generate growth in our Digital segment through demand creation and funnel acceleration. You will support marketing campaigns by validating buying centers and personas, identifying relevant tactics, and building demand gen execution plans to meet marketing objectives. You will also create content to support the defined campaign tactics that support product positioning, market segmentation and targeting. This is a hybrid role and can be based in our Hudson, OH, Charlotte, NC or Hoffman Estates, IL offices.
Essential Responsibilities:
- Collaborate with commercial leadership and marketing to develop the enterprise marketing strategy go to market approach.
- Ensuring marketing plans & execution are aligned with overall marketing strategy (value proposition, positioning, marketing mix, etc.) to grow leads/orders/traffic, conversion, and share.
- Collect and analyze win/loss & competitive insight on the marketplace segment
- Recommend and develop marketing programs to improve win rate as you monitor tactic effectiveness in the market.
- Employ clinical and industry trend analysis, and market share and competitive analysis relevant to the product and portfolio.
- Conducting in-depth research to define customer problem statement, success metrics, clinical and economic needs, buying cycles, and personas
- Work with Sales & Marketing teams to understand and optimize tactics to win-loss performance, leveraging demand generation opportunities, and providing relevant support for other campaigns, events, and tactics.
- Develop programs to gather evidence of customer success, early adopters and clinical evidence where appropriate, in order to produce customer/market proof points.
- Providing commercial teams product knowledge in product differentiation, positioning and pricing.
Qualifications:
- Bachelor’s Degree in Marketing, Business Administration or related field
- 7+ years’ experience in demand generation / revenue marketing, product marketing or related field
- Healthcare product/industry acumen strongly desired
- Leadership skills to lead teams and shape/lead growth vision and marketing strategy
- Team oriented – ability to motivate and work well with diverse, cross-functional teams
- Excellent oral and written communications skills
- Strong analytical and process skills
- Deep marketing expertise in market & customer insights, product commercialization and branding.
- Develop new ideas through collaboration and execute on creative ideas
- The ability to motivate individuals and demonstrate organizational influence
Who We Want to Meet:
- You’re a self-starter with a passion for Demand Generation
- You’re a thought leader who can navigate professional dynamics in a highly visible role.
- You consider yourself a digital person with an understanding of e-commerce marketing, demand generation tactics & foundational composites of GTM.
- You are a strategic thinker who is able to see the big picture objectives and work to those goals
- You’re collaborative and independent; you enjoy working as part of a team and on your own
- You take initiative to learn, lead, make recommendations, and optimize campaigns
- You’re a strong multi-tasker who can prioritize various projects to ensure timing and accuracy
- You are driven by results and are both organized and accountable for your commitments
- You’re a positive person, ready to be a champion for PartsSource, to all customers
- You have a solution-oriented mindset and like to find a win-win solution to any situation
- You have a foundational understanding of Microsoft tools (e.g. Excel, Power Point, other)
Who We Want to Meet
- You’re a positive person, ready to serve as an enthusiastic promoter of PartsSource to internal and external clients
- You’re a problem solver, always looking to find ways to work towards a win-win solution
- You’re a strong influencer- able to gain the trust and confidence of leadership teams to drive change
- You don’t settle for the status quo. You’re always improving upon processes and tools to find simpler and better ways to work.
- You’re accountable. You do what you say you’re going to do. And when you mess up- you own it, learn from it, and move on.
Benefits & Perks
- Competitive salary package inclusive of base salary, incentive bonus structure, and equity incentive plan; with a full benefits package (including a 401k match, employer-paid college debt redux, and more).
- An inclusive PartsSource community - work alongside other smart, passionate people
- Growing company investing in and committed to developing the careers of our employees.
- Hybrid work environment where you get the benefits of flexibility, socialization, and productivity
- A chance to revolutionize Healthcare with evidence-based decision-making on the world’s leading Procure-to-Pay platform!
Interested?
We’d love to hear from you and explore the possibilities. Please send us your resume along with an optional cover letter detailing why you’re an excellent candidate.
Diversity Statement
We are an Equal Opportunity Employer committed to building an inclusive and diverse environment where everyone’s individuality is respected, and everyone has an identity. Our commitment to inclusion across race, gender, age, religion, identity, and experience drives us forward every day.Legal authorization to work in the U.S. is required.No Agency or Recruiter submissions will be accepted.
