GoCardless are here to support you and we’re committed to making the hiring process inclusive and accessible for everyone. If you need extra support or any adjustments made, please reach out to your Talent Partner.
Remember, we don’t expect you to meet every requirement. If you’re excited by this role, we encourage you to apply.
About us
At GoCardless we believe bank payments are the best way to pay and get paid. We also believe that bank account data is a powerful tool to make better, faster decisions. We’re making it easy to use both- for businesses everywhere. GoCardless is used for domestic and international payments by 85,000+ organisations and counting, processing more than $30 billion across 30 countries. We are headquartered in the UK, with additional offices in Australia, France, Latvia and the United States.
The role
The role is for a Content Marketing Manager to sit within our International Group - targeting businesses with more than £1M in annual revenue - to identify and create content that supports demand generation, lead conversion and sales enablement. We are building a demand generation engine to target prospective customers in our target markets - North America, France, Spain, Australia and New Zealand. This ‘machine’ needs to be fed relevant, targeted content at each stage of the funnel to keep it running smoothly.You will work alongside our Commercial Demand Generation Marketers, in particular our Field Marketing Managers in each region and our Audience Marketers, to own, develop and create content for campaigns targeted at our ideal customer personas.
You will also collaborate closely with our Product Marketing Managers, Designers and other Content Managers to ensure content speaks to our target audiences and upholds our brand and tone of voice. The role of content is fundamental to our growth strategy as we look to significantly increase our customer base of both fast-growing emerging businesses and established corporate and enterprise-level organisations in all of our markets. We anticipate the role will focus on content for campaigns, thought leadership and research.The role will report directly to our Head of Demand Generation International Markets and functionally aligned to the Head of Content.
Responsibilities include:
- Own and develop the content strategy for our International Commercial Demand Generation campaigns, providing guidance and advice on how to best engage with our target audiences
- Own and oversee the development of content across various channels and formats, aligning outputs to different priority audiences.
- Monitor and report on content performance to help maximise campaign performance across various channels (including paid social, email and website).
- Work with our Customer Advocacy Team to incorporate customer case studies and testimonials into prospect journeys; and develop content for advocacy outreach (eg events and webinars).
- Build out joint content programmes with key enterprise partners (eg Chargebee, Salesforce), including combined case studies, announcements and whitepapers.
- In collaboration with our Social Media team, help grow our digital communities, and drive engagement with social-first content that supports business priorities.
- Work with the Communications Team to develop thought leadership content that can be leveraged in our PR
- Work with and manage external contributors to assist in content production
About you:
Languages: The role has a global remit and fluency in English and French is essential. Spanish would be a bonus, but not required. You don’t need to have experience in payments or the financial world. Rather, you’ll be a fast learner who knows how to leverage data, sources and subject matter experts - internally and externally. You’ll know how to distil and present this information in the most compelling ways. And you’ll know how to communicate with businesses about the issues that matter most to them.
- You will have worked in a B2B marketing and/or sales support content role, either in-house or agency side.
- You will be a confident and experienced writer but may have familiarity with producing or supporting content across other formats (eg video, podcasts, webinars, infographics), either directly or in an editorial capacity.
- You respect copywriting best practices suited to the format and are able to write short and engaging copy to convey technical topics into digestible engaging content.
- You use data to validate ideas and measure impact while valuing the creative spark you bring.
- You are highly proactive and able to work independently, yet are just as comfortable working cross-functionally on shared projects and integrated campaigns.
- You’re at ease managing multiple projects at once, prioritising those that will have the most impact to demand generation KPIs.
(some of) The good stuff
- Wellbeing - stay healthy with dedicated support and medical cover
- Work away scheme -you can apply to work away from your country of residence for up to 90 days in any 12 month period (in accordance with our work away policy)
- Adaptive Working - Our hybrid workplace model fosters collaboration and flexibility, with in-office days determined at team level
- Equity -all permanently employed GeeCees receive equity so we can share in the success we achieve together
- Parental leave -to suit everyone embarking on life's great adventure
- Time off - generous holiday allowance, + 3 annual volunteer days, + 4 annual business-wide wellness days (‘GC Fridays’)
Life at GoCardless
We're an organisation defined by our values; We
start with why
before we begin any project, to ensure it’s aligned with our mission. We
make it happen, working with urgency and taking personal accountability for getting things done. We
act with integrity
, always. We
care deeply
about what we do and we know it's essential that we
be humble
whilst we do it. Our Values form part of the GoCardless DNA, and are used to not only help us nurture and develop our culture, but to deliver impactful work that will help us to achieve our vision.
Diversity & Inclusion
We’re building the bank payment network of the future and our ambition is to move money anywhere, for anything, for anyone. If we’re going to achieve this goal, we need to build a team of ‘GeeCees’ that is as wonderfully diverse as the world we live in - with a multitude of perspectives, experiences & backgrounds.We’ve got a long way to go, but here’s how we’re doing as of July 2024;
45% identify as women
23% identify as Black, Asian, Mixed or Other
10% identify as LGBTQIA+
9% identify as neurodiverse
2% identify as disabled
If you want to learn more, you can read about our Employee Resource Groups and objectives here as well as our latestD&I Report
Sustainability
We’re committed to reducing our impact on the environment, leaving a more sustainable world for future generations. In 2021 we became co-founders of the Tech Zero coalition, a group of businesses committed to taking climate action as part of the UNFCCC Race to Zero. We aim to reduce our impact and to create positive change on the natural world. Check out our sustainability action plan here. Find out more about Life at GoCardless via Twitter, Instagram and LinkedIn.
