At Webflow, our mission is to bring development superpowers to everyone. Webflow is a Website Experience Platform (WXP) that empowers modern marketing teams to visually build, manage, and optimize stunning websites. With AI-driven personalization baked in, Webflow enables teams to significantly boost conversion rates, translating directly into measurable business growth. From independent designers and creative agencies to Fortune 500 companies, millions worldwide use Webflow to be more nimble, creative, and collaborative.
We’re looking for a Senior Content Marketing Manager to help us create content that fuels brand awareness, business goals, and community engagement. You’ll work closely with our Product Marketing, Customer Marketing, Events team, and more to bring Webflow’s mission and values to life. This person will play a critical role in bringing Webflow’s mission and value to a diverse audience of designers, marketers, developers, and more. This role is perfect for someone who can quickly execute across written formats while keeping an eye on the strategic direction of the Webflow brand.
About the role:
- Location: Remote-first (United States; BC & ON, Canada)
- Full-time
- Permanent
- Exempt
- The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.
- United States (all figures cited below are in USD and pertain to workers in the United States)
- Zone A: $134,000 - $182,500
- Zone B: $126,000 - $171,500
- Zone C: $117,000 - $160,500
- Canada (all figures cited below are in CAD and pertain to workers in the BC & ON, Canada)
- 152,000 - 207,500
Please visit our Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.
- Reporting to the Senior Manager, Content Marketing.
As a Senior Content Marketing Manager, you’ll …
- Plan, write, and produce content (including blog posts, ebooks, reports) across funnel stages and channels that educate and engage current customers, prospects, and new audience members
- Develop and optimize content calendar considering SEO, external traffic opportunities, business needs, and the product roadmap
- Collaborate with internal and external stakeholders to produce cohesive and impactful campaigns to drive awareness and business growth
- Manage and produce content with internal and external stakeholders for key marketing events
- Measure and report on content performance to understand what’s working, what’s not, and how to improve
In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role.
About you:
You’ll thrive as a Senior Content Marketing Manager if you have:
- 5+ years of B2B sales-led growth content marketing (or equivalent) experience with deep expertise in writing across all marketing channels
- A knack for balancing creativity with business impact, shipping work that resonates with our audience while still nurturing the team to take on fulfilling work
- Proven experience in content production, understanding how to efficiently produce high-quality content with limited resources.
- Experience building strong cross-functional relationships and alignment to determine and achieve organizational priorities
- A clear and generous passion for storytelling, a deep grasp of digital marketing, and an innate ability to drive brand narratives
- An analytical mindset with the ability to interpret data and translate into actionable strategies
- Familiarity with content management systems (CMS) and analytics tools. Knowledge of Webflow as a tool is a strong bonus!
- A background in SaaS, B2B, or design software industry
- Experience navigating growing companies and a rapidly changing environment with adaptability and patience
Even if you don’t meet 100% of the above qualifications, you should still seriously consider applying. Research shows that you may still be considered for a role if you meet just half of the requirements.
Our Core Behaviors:
- Obsess over customer experience. We deeply understand what we’re building and who we’re building for and serving. We define the leading edge of what’s possible in our industry and deliver the future for our customers
- Move with heartfelt urgency. We have a healthy relationship with impatience, channeling it thoughtfully to show up better and faster for our customers and for each other. Time is the most limited thing we have, and we make the most of every moment
- Say the hard thing with care. Our best work often comes from intelligent debate, critique, and even difficult conversations. We speak our minds and don’t sugarcoat things — and we do so with respect, maturity, and care
- Make your mark. We seek out new and unique ways to create meaningful impact, and we champion the same from our colleagues. We work as a team to get the job done, and we go out of our way to celebrate and reward those going above and beyond for our customers and our teammates
Benefits & wellness
- Equity ownership (RSUs) in a growing, privately-owned company.
- 100% employer-paid healthcare, vision, and dental insurance coverage for employees and dependents (full-time employees working 30+ hours per week), as well as Health Savings Account/Health Reimbursement Account, dependent care Flexible Spending Account (US only), dependent on insurance plan selection where applicable in the respective country of employment; Employees may also have voluntary insurance options, such as life, disability, hospital protection, accident, and critical illness where applicable in the respective country of employment
- 12 weeks of paid parental leave for both birthing and non-birthing caregivers, as well as an additional 6-8 weeks of pregnancy disability for birthing parents to be used before child bonding leave (where local requirements are more generous employees receive the greater benefit); Employees also have access to family planning care and reimbursement
- Flexible PTO with a mandatory annual minimum of 10 days paid time off for all locations (where local requirements are more generous employees receive the greater benefit), and sabbatical program
- Access to mental wellness and professional coaching, therapy, and Employee Assistance Program
- Monthly stipends to support health and wellness, smart work, and professional growth
- Professional career coaching, internal learning & development programs
- 401k plan and pension schemes (in countries where statutorily required) financial wellness benefits, like CPA or financial advisor coverage
- Discounted Pet Insurance offering (US only)
- Commuter benefits for in-office employees
Temporary employees are not eligible for paid holiday time off, accrued paid time off, paid leaves of absence, or company-sponsored perks unless otherwise required by law.
Remote, together
At Webflow, equality is a core tenet of our culture. We are an Equal Opportunity (EEO)/Veterans/Disabled Employer and are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law.
Pursuant to the San Francisco Fair Chance Ordinance, Webflow will consider for employment qualified applicants with arrest and conviction records.
Stay connected
Not ready to apply, but want to be part of the Webflow community? Consider following our story on our Webflow Blog, LinkedIn, X (Twitter), and/or Glassdoor.
Please note:
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Upon interview scheduling, instructions for confidential accommodation requests will be administered.To join Webflow, you'll need a valid right to work authorization depending on the country of employment.If you are extended an offer, that offer may be contingent upon your successful completion of a background check, which will be conducted in accordance with applicable laws.
We may obtain one or more background screening reports about you, solely for employment purposes.For information about how Webflow processes your personal information, please review Webflow’s Applicant Privacy Notice.
