Bitrise is a leading mobile DevOps SaaS platform that helps developers automate the build, test, and release process for mobile apps. With a mission to optimize mobile development, we enable faster releases and superior app quality for some of the world’s most innovative companies.
We are seeking a dynamic and strategic Head of Product Marketing to lead our product marketing efforts. This role is pivotal in defining how we position our platform, manage go-to-market strategies, and influence product development through market insights. As the leader of the product marketing team, you will manage a group of 3 Product Marketing Managers. The ideal candidate has experience in SaaS marketing, a deep understanding of the mobile development or DevOps ecosystem, and a proven ability to drive strategic marketing initiatives.
This is an exciting opportunity for a product marketing leader to make a significant impact on Bitrise’s growth trajectory.You will work cross-functionally with Product, Marketing, Sales, and Customer Success to create value-driven messaging that drives demand and adoption across the customer lifecycle. Your responsibilities
- Team Leadership: manage, mentor, and develop a team of Product Marketing Managers.
- Ensure alignment between product marketing initiatives and company objectives.
- Foster a collaborative environment to drive high performance and engagement across the team.
- Develop and implement the right processes, templates, and operational frameworks to ensure consistency across the product marketing team.
- Define and oversee the go-to-market strategies for new product launches, feature releases, and updates across the Bitrise platform.
- Research and help package the Bitrise platform for key customer segments and industry verticals (such as finance)
- Collaborate with Product Management, Sales, and Customer Success to align marketing efforts with the product roadmap and customer needs.
- Support Sales with enablement tools, content, and training that articulate the value of Bitrise’s offerings.
- Drive internal and external enablement through effective product positioning and messaging, ensuring all teams are well-equipped to communicate Bitrise’s value proposition.
- Develop clear and compelling product positioning, messaging, and narratives that resonate with target audiences and communicate the unique value of Bitrise.
- Support the development and continuous refinement of Bitrise’s pricing strategy to ensure it aligns with market demands and customer value.
- Conduct ongoing market research and competitive analysis to stay ahead of industry trends and competitor activities.
- Identify market opportunities and make recommendations to influence product development and overall business strategy.
- Drive our analyst relations program to enhance Bitrise’s visibility and credibility in the market and feedback analyst insights to the product team.
- Collaborate with the marketing team to drive demand generation campaigns, ensuring they are aligned with product marketing priorities and effectively target the right segments.
Your skills and competencies
- 10+ years of experience in tech-heavy B2B SaaS or developer tools
- Proven experience in managing and scaling a product marketing team.
- Expertise in developing and executing pricing strategies.
- Strong analytical and strategic thinking skills with the ability to translate data into actionable insights.
- Excellent communication, presentation, and interpersonal skills.
- Excellent written and verbal communication skills with customers and internal stakeholders, from senior leadership to individual contributors.
- Team player abilities with strong interpersonal and collaboration skills.
- Strong organizational and dependency management skills with great attention to detail, ensuring that plans are successfully executed on time.\
How to knock our socks off
- Developer tools or DevOps platform experience
- Experience with Bitrise
- Experience and understanding of mobile tools and processes
What we offer
- A smooth, hassle-free hiring experience
- A massive amount of freedom and trust while your contributions help shape and grow Bitrise for years to come
- The opportunity to learn about app development by playing a crucial role in the mobile development process for the world’s most successful companies
- The security of working in a financially stable, growing company with an ever-expanding global customer base
- A remote first environment with the freedom to work from anywhere in the United Kingdom
- A competitive stock options package
