Toradex is a global company strongly focused on engineering & technology. We’re powered by a diverse & uniquely gifted workforce. We pursue the best people to propel our innovative vision of embedded computing and IoT. If you’re interested in being a driving force at an agile technology company, engineering clever computing solutions & helping other companies bring their products to life, we should talk.
Mission
As a Product Marketing Managerat Toradex, you will be at the forefront of driving the Go To Market initiative to create awareness and adoption of our cutting-edge hardware products and other embedded computing solutions. You will work cross-functionally with product management, sales, and marketing to create and execute go-to-market strategies, positioning, and messaging that resonate with current and potential customers. This role requires a deep understanding of our target audiences, a strategic approach to product positioning, and the ability to translate complex product features into clear, customer-focused value propositions.
Roles & Responsibilities
- Go-to-Market: Planning and executing the Go-to-Market (GTM) strategy in collaboration with other teams.
- Positioning & Messaging: Creating a narrative around the product that resonates with target customers and aligns the company and our partners on the communication for key USP of our products, leveraging and tying multiple communication channels
- Customer Insides: You will be required to understand the language, needs and pains of the target audience
- Data Analysis: Monitoring, analyzing, and reporting on the product's performance in terms of sales, market share, and customer satisfaction to help inform future decisions
- Sales Enablement & Content Creation: Supporting the sales and marketing teams with resources, training, and tools that help them sell and market the product more effectively Managing the development of various content types (blogs, videos, webinars, whitepapers, case studies) to educate and engage customers, showcase the product's features and benefits, and drive lead generation and conversion
- Enable evangelists: Plan and manage strategies for increasing the network of Toradex customers and partners and enable them to talk about the product to spread awareness around various communities
Desired candidate profile
- You have a proven track record in Product Marketing or related field
- You are familiar with Embedded Computing Systems
- You are passionate and enthusiastic about talking about new, cutting-edge embedded devices
- You know how to translate product features to customer needs, creating strong value propositions
- You enjoy learning about customers' needs and applications
- You can lead by influence
- Five years of professional experience
- Strong English, both written and spoken
- Exceptional communication skills
Nice to Have:
- Experience in Toradex’s target verticals such as Healthcare, Industrial Automation, Transportation, Smart City, or Test and Measurement
- Hands-on, embedded software/hardware development experience
Important information before you apply
- The whole process, including interviews, will be conducted in English. When submitting your resume, please make sure you select the English version before you submit.
- The job location is Campinas/SP – Brazil.
- Toradex will not be sponsoring Visas or overseas relocation.
- The job is hybrid model, we expect employees to be 80% of the time in the office.
Benefits
- Competitive Salary
- Flexible Hours
- Health and dental Plan
- Meal Voucher
- Gym (Total Pass)
- Life insurance
and most importantly...
- Working in a dynamic globally successful company
- Work on the latest HW technology with early access to major SoC vendor
- Enjoy a flat hierarchy where you may truly shape our HW and SW offerings
- Count on a diverse team of experienced HW and SW engineers
- Variety of knowledge sharing, training and self-development opportunities
Toradex is a leader in embedded computing, serving innovative products to industrial, medical, automotive & IoT companies creating feature-rich & intelligent systems for demanding applications, e.g. supercars, self-driving tractors, patient monitoring systems – to name a few.We provide effective & robust embedded computing solutions and strive for the best development experience in the industry with a focus on intelligent hardware design, innovative software solutions & free comprehensive support.
Our relationship with our customers ensures that we all succeed and it allows us to participate in the realization of incredible new products. Our products are directly sold to more than 3'000 industrial customers in over 70 different countries worldwide.
For more information
- Visit our Homepage: www.toradex.com
- Connect with us and join our community!: https://community.toradex.com
- Our YouTube Channel
