Social Media Manager at Holistic Industries

About the job:

The Social Media Manager will be responsible for creating and executing a social media strategy that amplifies brand awareness, drives engagement, and fosters a loyal community. Working closely with marketing, you will manage our social channels, plan content, and analyze metrics to ensure that our brand remains top of mind in the cannabis industry. You will stay ahead of trends, engage with our followers authentically, and align content with compliance standardsDutiesinclude the following. Other duties may be assigned.

Content Strategy & Creation: Develop, implement, and manage a strategic social media content calendar that reflects brand initiatives, product launches, campaigns, and events.
Community Engagement: Foster a strong community by engaging with followers, responding to comments, and creating authentic connections. Monitor social channels for trends, questions, and concerns relevant to the cannabis industry.
Community Engagement: Foster a strong community by engaging with followers, responding to comments, and creating authentic connections. Monitor social channels for trends, questions, and concerns relevant to the cannabis industry.
Analytics & Reporting: Monitor and report on social media performance, providing insights and recommendations based on metrics like engagement, reach, growth, and sentiment. Optimize strategies based on data to enhance brand visibility and engagement.
Compliance & Brand Safety: Ensure all content aligns with cannabis marketing regulations and guidelines, as well as our brand’s voice, standards, and values.
Trend Spotting: Stay updated on social media trends, cannabis industry news, and platform updates to continuously innovate our social media strategy.

General

Regulations require that incumbent be at least 21 years of age and able to obtain and maintain medical marijuana work credentials

Education/Experience:

3+ years of social media management experience in the cannabis industry
3+ years of social media management experience, preferably in cannabis, CPG, or lifestyle brands.
Knowledge of cannabis culture, industry trends, and marketing restrictions.
Proficiency in social media platforms (Instagram, TikTok, Facebook, Twitter/X, LinkedIn) and tools (e.g., Hootsuite, Sprout Social, Later).
Strong writing skills with a knack for brand storytelling and engaging, on-brand voice.
Data-driven mindset with experience in social media analytics and performance reporting

Required Knowledge and Skills:

Understanding of/or open to learning about cannabis social culture in both the medical and recreational markets
Technical knowledge and understanding of social media platforms, metrics and tracking, including Sprout Social
Excellent communication, collaboration and planning skills with meticulous attention to detail
Strong understanding of how brands can participate in social media in an authentic way
Expert understanding of internet, social and meme culture and how to credibly and sensitively work with it whilst maintaining brand safety

Life at Holistic Industries

Holistic Industries is dedicated to elevating the future of cannabis through outstanding products, innovative processes, expert education and value for our patients and partners. Holistic Industries strives to provide the best in patient care and empowers employees to work hand-in-hand with the retailers we serve and the communities in which we work. Our team is comprised of the nation's most knowledgeable experts in cannabis cultivation and medical dispensing, including professionals who are at the top of their fields in medicine, security, agriculture, real estate, and the legal distribution of highly controlled substances. Our leadership includes public servants, clergy, thought leaders, investors, and representatives of one of the most respected agricultural companies in Maryland. Founded in 2014, Holistic Industries, was the first cultivation center to open in Washington D.C. and the first to bring CBD to market. Today Holistic Industries owns and operates eleven medical cannabis facilities in three states and the District of Columbia - and we continue to grow! These facilities include cultivation centers, where we produce the highest quality, safest medical cannabis available; processing centers, where we develop and package medical cannabis products; and dispensaries, stores where we ensure our patients and customers receive the treatments they need and deserve. At Holistic Industries, our top priority is to provide access to quality, safe medicine. We care about our patients, customers and associates, and their experience interacting with our brand.

Thrive Here & What We Value

Collaboration and Teamwork: Highly Collaborative Environment

Career Development: Guidance for Employees, Leadership Involvement

Detail-Oriented Work Culture

Job Functions1. Content Strategy & Creation2. Community Engagement3. Analytics & Reporting4. Compliance & Brand Safety5. Trend Spotting

Job Requirements1. 3+ years of social media management experience in the cannabis industry2. Knowledge of cannabis culture, industry trends, and marketing restrictions3. Proficiency in social media platforms (Instagram, TikTok, Facebook, Twitter/X, LinkedIn) and tools (e.g., Hootsuite, Sprout Social, Later)4. Strong writing skills with a knack for brand storytelling and engaging, onbrand voice5. Datadriven mindset with experience in social media analytics and performance reporting

Skills1. Social Media Management2. Content Creation3. Data Analysis4. Writing Skills5. Attention to Detail1. Collaboration2. Planning3. Communication4. Authenticity5. Sensitivity

Social Media Manager

About the job:

General

Education/Experience:

Required Knowledge and Skills:

Life at Holistic Industries

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