Senior Manager, Brand & Content
About Shipwell
At Shipwell, we empower supply chain efficiency and service effectiveness at scale. The Shipwell platform includes capabilities previously out of most shippers' technical reach and affordability today. Our solution combines everything shippers need, from transportation management and visibility to procurement, in a comprehensive, easy-to-use platform. It will adapt and scale as market and business demand change, allowing shippers to operate, manage, and optimize the shipping process seamlessly. Industry experts have recognized Shipwell's traction in the market and have differentiated Shipwell as a leader in the logistics industry.
Awards include Gartner Magic Quadrant for TMS 2024, 2023, 2022, 2021, Food Logistics’ 2024 Top Software & Technology Providers, and FreightWaves’ FreightTech 2022 and 2021 Awards for Innovation and Disruption in Freight Industry. Shipwell was also named the fourth fastest-growing company in North America on the 2021, 2022, and 2023 Deloitte Technology Fast 500 and Forbes 2020 Next Billion-Dollar Startup.
Our Culture
Shipwell is a fast-paced, high-energy start-up that strives to build the future of shipping every day. Diversity of thought and cross-department collaboration is very important to us. We deliver open, honest, careful communication and work as hard as we play. We create & deliver solutions that are revolutionizing the industry, which brings excitement and purpose to our work. If you are looking for a place that will help you tap into your best work-self and give you hands-on experience building something big, then we invite you to come and build the future of shipping with us!
About the Role
As the Senior Manager of Brand and Content, you will be at the forefront of shaping our brand’s voice and presence in the B2B SaaS space. This role combines strategic thinking with hands-on content creation, requiring you to develop compelling narratives, branded materials, and digital assets that drive engagement and build trust with our target audiences. You’ll collaborate cross-functionally to ensure our messaging aligns with company goals, while continuously optimizing our content based on performance metrics and industry trends.
If you’re passionate about storytelling, brand development, and content strategy, this role offers the chance to make a meaningful impact in a fast-paced, growing organization.
What you’ll do when you get here:
- Develop and execute a compelling brand narrative that resonates with various B2B audience personas, using storytelling to drive engagement and brand loyalty.
- Create and manage design assets and branded materials for use across websites, email marketing, social media, and other digital platforms.
- Write, design, and post content for social media channels (e.g., LinkedIn, Twitter) aimed at building brand awareness and engaging target audiences.
- Collaborate with internal teams (Product, Sales, Customer Success) and external partners to ensure content aligns with broader company goals and strategies.
- Plan, organize, and track content creation workflows using project management tools.
- Analyze and optimize content performance using analytics tools (e.g., Google Analytics, HubSpot), making data-informed adjustments to enhance engagement and impact.
- Stay updated on B2B content marketing trends and continuously innovate brand experiences and messaging approaches to keep the company’s brand relevant and compelling.
- Develop SEO-optimized web content to enhance search visibility and drive organic traffic.
What you need to have:
- Bachelor’s degree in Marketing, Communications, Design, or a related field (or equivalent work experience in B2B marketing organizations). SaaS experience preferred.
- 5+ years of relevant experience in B2B marketing, with a proven track record of managing and delivering high-quality content and messaging for various marketing campaigns.
- Demonstrated expertise in brand storytelling and the ability to create compelling narratives tailored to specific audience personas.
- Experience creating and managing design assets, branded materials, and digital content for use across websites, email marketing, and other digital platforms.
- Strong writing skills with versatility to address a range of audiences—from highly technical to general interest—across long-form and short-form content.
- Proficiency in social media strategy and management for B2B audiences, including experience in writing, designing graphics, scheduling, and engaging on channels like LinkedIn, X (Twitter), and Facebook.
- Experience collaborating with internal teams (Product, Sales, Customer Success) and external partners to ensure content alignment with broader company goals and strategies.
Why Shipwell:
- Enjoy working remotely with the added perk of a home office reimbursement
- Unlimited Paid Time Off (PTO)
- A robust healthcare package that includes medical, dental & vision benefits, short-term and long-term disability, AD&D coverage, and flexible/health savings accounts
- 401K program where Shipwell matches up to 4%
- A yearly learning and development budget
- Subsidized internet, cell phone, fitness, and educational reimbursements
- Virtual team-building events where fun and connection take center stage
- Join a vibrant, inclusive workplace shaped by friendly, talented individuals
- Receive a technology package, including a MacBook Pro
- Employee Recognition Program to celebrate and incentivize hard work and success!
The Salary Range for this role is between $90,000-$130,000/year. Compensation is based on several factors, including market location, job-related knowledge, skills, and experience. Shipwell is an equal opportunity employer and welcomes all qualified applicants regardless of race, ethnicity, religion, gender, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristic protected by law. We celebrate diversity and believe that experience comes in different forms.
Diversity in our team makes for better problem-solving, more creative thinking, and ultimately, a better product and company culture.Even more important than your resume is a clear demonstration of impact, dedication, and the ability to thrive in a fast-paced and collaborative environment. Shipwell strives to have an inclusive work environment; so if you are hard-working & good at what you do, then please come as you are. We want you to contribute, grow, & learn at Shipwell.We are looking forward to adding new perspectives to our team!For more information about Shipwell visit shipwell.com, or connect with us on Twitter @shipwell, LinkedIn, and Facebook.com/Shipwellinc
