Head of Partner CRM

What You'll Do

• Focusing on the core business KPIs, develop and implement CRM programs that align to key moments of need within the customers’ journey based on insights from analytics.
• Lead the development of a comprehensive CRM strategy focused on managing and enhancing relationships with partners, ensuring alignment with business objectives.
• Oversee a team of CRM professionals responsible for partner engagement, relationship management, and support, fostering a culture of high performance.
• Build strong relationships with key partners, understanding their needs and business goals to deliver tailored CRM solutions that maximize partner success.
• Work closely with your peers to ensure a cohesive approach to partner management and seamless partner experience.
• Implement mechanisms to measure partner satisfaction, gather feedback, and develop strategies to improve partner retention rates.
• Provide training, mentoring, and professional development opportunities to the Partner CRM team, ensuring they possess the skills needed to excel.
• Monitoring partner brand performances and taking actions to improve KPI’s.
• Build and optimize smart customized funnels for segmented users in different life cycles.
• Develop and contribute to strategic CRM discussions with Partners and Aristocrat Interactive management.
• Responsible for the day-to-day management of the Dedicated CRM Team.
• Lead the strategy, development and execution of multichannel customer journey initiatives via deriving insights from post-campaign analyses, database mining, web analytics and test and learn initiatives to drive and optimize customer loyalty, retention, personalization and promotional strategies.
• Weekly/Monthly reporting – including, but not limited to, campaign results, customer counts, financial forecasts.
• Undertake strategic discussions on the vision of our key partners and how your team can feed into this vision, through delivery of our CRM capabilities.
• Developing Team Strengths and improving weaknesses.
• Identify Team Goals and evaluate team progress.
• Work together with the VP of Commercial to continuously improve our CRM proposition.

What We're Looking For

• You are dynamic, result-oriented combined with an entrepreneurial mindset.
• Strong communication skills and you are a team player.
• BA/BSc. in Marketing or equivalent – (Advantage).
• Proven leadership skills, ability to motivate and develop people.
• Hands-on experience analyzing Retention KPIs, building reports, and synthesizing insights for stakeholders.
• 3 years’ previous experience in a similar role – a must.
• Excellent time management and problem-solving skills.
• Ability to work to a tight deadline and under pressure.
• Experience in relationship management skills with 3rd party partners.
• You are responsible, detail-oriented, well organized, independent, able to learn quickly, a multi-tasking master, a team player & have great interpersonal skills!

Company Summary

Aristocrat Interactive 

About Aristocrat

Our Values

• 
  All about the Player
• 
  Talent Unleashed
• 
  Collective Brilliance
• 
  Good Business Good Citizen

Travel Expectations