Institutional Product Marketing Manager

3СommasBarcelona, Spain | WorldwideRemote, Onsite

As the Product Marketing Manager for 3Commas for Institutions, you’ll collaborate across teams to develop and implement go-to-market strategies for 3Commas’ institutional product suite for crypto asset managers, hedge funds, family offices and other institutional clients. This role demands expertise in institutional trading or portfolio management, product marketing in this industry, and a track record in new product launches. You’ll play a significant role in shaping our message, establishing value propositions, and delivering high-impact initiatives to expand our market presence.

Key Responsibilities:

Conduct market research specific to institutional crypto and tradfi clients to define product-market fit, develop value propositions, and identify key selling points.
Develop and execute go-to-market (GTM) plans, including campaign planning, value messaging, and competitive positioning to drive product adoption.
Lead creation of marketing materials (decks, articles, videos) for online and offline events, focusing on key product features like multi-account trading and bulk operations for institutional clients.
Organize and participate in industry events, both online and offline, to boost product visibility and engagement among asset managers.
Deliver high-impact lead-generation initiatives to help drive product adoption for 3Commas for Asset Managers
Partner with product, development, and business development teams to ensure product messaging aligns with institutional client needs and cross-functional goals.
Monitor and report on campaign performance to continually refine strategies based on data-driven insights.

Qualifications:

Proven experience with trading or portfolio management solutions tailored for institutional clients in either tradfi or crypto sectors.
4+ years in B2B SaaS product marketing, with a strong record in launching new products, market research, and GTM planning.
Own trading experience (crypto or tradfi) preferred, bringing practical understanding of trading needs.
Excellent content development skills across various media, including long-form, video, and presentation formats.
Start- or scale-up experience preferred.
Proficiency in English, with strong verbal and written communication skills

We offer:

We offer flexible working conditions with a priority to work from our offices in Barcelona, followed by Tallinn. Remote work is also open for discussion.
Inspiring leadership and knowledgeable, creative, genuinely kind colleagues
Paid annual leave, paid sick leave
Competitive salary offers based on your skills
In-house lessons for your crypto-trading skills

Life at 3Сommas

Thrive Here & What We Value1. Flexible working conditions | 2. Inhouse lessons for crypto-trading skills | 3. Inspiring leadership and knowledgeable, creative, genuinely kind colleagues | 4. Paid annual leave and paid sick leave | 5. Competitive salary offers based on your skills.</s> | 2. Paid annual leave and sick leave | 3. Inhouse lessons for crypto-trading skills</s> | 3. Paid annual leave and sick leave | 4. Competitive salary offers based on your skills</s> | 1. Flexible working conditions with priority to work from our offices in Barcelona, followed by Tallinn. | 2. Remote work is also open for discussion. | 3. Inspiring leadership and knowledgeable, creative, genuinely kind colleagues. | 4. Paid annual leave and paid sick leave. | 6. Inhouse lessons for your crypto-trading skills.</s> | Flexible working conditions with a preference for working from our offices in Barcelona or Tallinn, with remote work open for discussion. | Inspiring leadership and knowledgeable, creative, and genuinely kind colleagues. | Paid annual leave and sick leave. | Competitive gross salary based on your skills. | In-house lessons to enhance your crypto-trading skills.</s> | Flexible working conditions with a priority to work from our offices in Barcelona, followed by Tallinn. | Paid annual leave, paid sick leave | In-house lessons for your crypto-trading skills.</s> | In-house lessons for your crypto-trading skills</s> | 3. Competitive salary offers based on your skills | 4. Inhouse lessons for crypto-trading skills</s> | 5. Inspiring Leadership and Knowledgeable, Creative Colleagues.</s> | 1. Flexible working conditions with a priority to work from our offices in Barcelona, followed by Tallinn. | 3. Paid annual leave and paid sick leave. | 4. Competitive salary offers based on your skills. | 5. Inhouse lessons for your crypto-trading skills.</s> | Flexible working conditions with a priority to work from our offices in Barcelona, Tallinn or Nicosia. | 2. Opportunity to shape the future of institutional crypto asset management at a leading fintech company. | 3. Competitive salary based on your skills and experience. | 4. Professional development budget for conferences, courses, and certifications. | 5. Generous paid time off policy, including annual leave and sick days.</s> | 2. Priority to work from offices in Barcelona and Tallinn | 3. Remote work open for discussion | 4. Inspiring leadership | 5. Knowledgeable, creative, genuinely kind colleagues | 6. Paid annual leave and sick leave | 7. Competitive salary offers based on skills | 8. Inhouse lessons for crypto-trading skills</s> | 1. Inspiring leadership and knowledgeable, creative, genuinely kind colleagues. | 2. Paid annual leave, paid sick leave. | 3. Competitive salary offers. | 4. Inhouse lessons for your crypto-trading skills. | 5. Comfortable and cozy office in the heart of Tallinn. | 6. Regular corporate events, both in and out of the office, including sports activities. | 7. Opportunities for external training to enhance your professional skills.</s> | In-house lessons for crypto-trading skills</s> | 4. Paid annual leave, paid sick leave | 6. Inhouse lessons for your crypto-trading skills</s> | Flexible working conditions, optionally work from the office in Estonia (Tallinn), Cyprus (Nicosia), Spain (Barcelona) or remotely | 1. Flexible working conditions with priority to work from offices in Barcelona or Tallinn | 2. Paid annual leave and paid sick leave | 3. Competitive salary offers based on skills

Institutional Product Marketing Manager

Key Responsibilities:

Qualifications:

We offer:

Life at 3Сommas

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