Content Marketing Lead

Relay FinancialNew York, New York, United StatesHybrid, Onsite

Our mission is to increase the success rate of small businesses. Traditional banking has been a growth limiter rather than a growth enabler for business owners, and we’re changing that. Relay is the all-in-one, collaborative money management platform. We’re building for employer SMBs and their finance function, internal and external, and are focused on delivering a human-centric customer experience. Ultimately, we help SMBs be ‘on the money'.

The Content Marketing Lead is responsible for owning the vision and execution of Relay’s content strategy, driving impactful and innovative content initiatives that increase our awareness among U.S. small business owners, capture high-quality leads and fuel our bottom-of-funnel growth.If you thrive in a fast-paced environment, are opinionated and passionate about the impact of content, and want to play a pivotal role in shaping the next phase of our content marketing story, then Relay is the place for you.

What You'll Be Doing

Own Relay’s content strategy to position us in the market as the leading business banking solution for U.S.-based small businesses
Lead a team of content managers working in cross-functional groups to create impactful content that drives meaningful growth in registrations and approvals, high-quality lead capture, product utilization and increased brand awareness
Execute on mission-critical content projects that directly impact Relay’s company strategy and goals.
Develop and optimize systems and processes for consistently creating valuable, high-quality content across various platforms, including digital, blogs, newsletters, webinars, video, social media, print, and experiential
Measure, analyze and report on the impact of Relay's content and use insights to shape strategy and make optimizations to drive better outcomes
Determine content and campaign-related KPIs and independently craft requirements for data reporting. Work independently with the data team to generate high-quality reports to track progress against KPIs
Continuously maintain content quality, integrity and consistency across all marketing channels and touchpoints
Manage and coordinate external resources, such as freelance writers, designers, or agencies, to ensure timely delivery of high-quality content
Conduct ongoing research and customer interviews to inform industry-leading opportunities that support
Stay up-to-date on competitor content as well as content marketing and industry trends to support high-quality output
Upskill team members across the organization on the value of content and be a trusted source of brand expertise and competitor insights

Who You Are

You have 6+ years of content marketing experience
You have developed and lead content teams that driven measurable, impactful bottom-line growth
You’re a creative storyteller and obsessed with high-quality content. You know how to craft a narrative that resonates with customers and stands out in the market
You’re analytical and use data to meaningfully measure the impact of your content work using data-backed insights to iterate on content tactics and initiatives that drive greater outcomes
You are incredibly organized and have the proven experience managing cross-functional initiatives through multiple concurrent deadlines at once
You are a builder, problem-solver and cross-functional partner who is energized by making quality work happen in a fast-paced, scrappy environment
You're adaptable, can rise to a challenge while handling change and uncertainty at times — we are a startup after all!
You care deeply about small businesses and their owners/operators

Bonus Points

You have experience working at a startup or high-growth environment
You have experience building B2B brands
Attention to detail test: Use the word lollygag in your cover letter or resume

Our Commitment to You

Competitive salary and meaningful equity: Relay employees are Relay owners, complete with equity and a competitive salary.
Comprehensive health benefits: enjoy full health benefits from day one.
Flexible vacation and time off: every team member starts with 15 vacation days and 5 flex days to use as needed, plus an extra week of office closure during the end-of-year holidays so you can take time off to recharge and come back better for our customers.
Personal and professional growth: through ongoing feedback, mentorship, and coaching, work with peers and leaders who are invested in your growth and success.
Social connection: we believe in celebrating our wins with two annual company-wide get-togethers, quarterly team events, happy hours, and special events and networking opportunities with industry leaders.

The Interview Process:

Stage 1: A 30-minute Google Meets video call with a member of the People Team
Stage2: A 45-minute Google Meets video call with the VP of Marketing
Stage 3: A take-home writing sample + case study followed by a 1-hour presentation of your solution to our Marketing team
Stage 4: A 30-min Google Meets video call with a member of Relay’s Leadership team

What’s Important to Us:

At Relay, we believe that diversity is key to building high-performing teams, and creating an inclusive work environment is our priority. We are an equal-opportunity employer and we welcome people of diverse backgrounds, perspectives, and skills. We will work with applicants to provide accommodations at any stage of the hiring process. If you require accommodations during the interview process, please email your People Team contact, and we will work with you to meet your needs.Apply for this job

Life at Relay Financial

Thrive Here & What We ValueCompetitive salary and meaningful equity | Comprehensive health benefits from day one | Flexible vacation and time off | Parental leave with top-up | Hybrid work environment | Dog-friendly space | Personal and professional growth opportunities | Top-tier equipment | Social connection</s> | Emphasizing collaboration and connection at our Toronto office twice a week, with lunch, snacks, and beverages on us. | Believing in celebrating our wins with two annual company-wide get-togethers, quarterly team events, happy hours, and special events and networking opportunities with industry leaders. | Prioritizing an inclusive work environment and being an equal-opportunity employer. We welcome people of diverse backgrounds, perspectives, and skills.</s> | Social connection events</s> | Hybrid work environment and choose to collaborate in the office twice a week | Flexible vacation and time off: every team member starts with 15 vacation days and 5 flex days to use as needed, plus an extra week of office closure during the end-of-year holidays so you can take time off to recharge and come back better for our customers. | Dog-friendly space: can dogs really make you happy and healthy? We don’t know for sure, but since we don’t want to chance it, our office is 100% floof-friendly. | Personal and professional growth: through ongoing feedback, mentorship, and coaching, work with peers and leaders who are invested in your growth and success. | Top-tier equipment: as a Mac-first company, our Toronto offices have everything you need to produce your best work comfortably, from multiple screens to ergonomic seating. | Social connection: we believe in celebrating our wins with two annual company-wide get-togethers, quarterly team events, happy hours, and special events and networking opportunities with industry leaders.</s> | Collaborative engineering culture that encourages feedback, learning, and growth | Personal and professional growth through ongoing feedback, mentorship, and coaching | Top-tier equipment for comfortable work environment | Social connection through company-wide get-togethers, quarterly team events, happy hours, and special events and networking opportunities with industry leaders | Dog-friendly space</s> | Hybrid work environment: we love collaborating and connecting in office two times a week and offer catered lunches and a snack/beverage program for the days we’re in office. | Team-first culture: we’re passionate about working collaboratively, bonding through team events, and most importantly having fun | Our goal is to make Relay a step-change career opportunity.</s> | Collaborative work environment | Support for personal and professional growth | Team-first culture</s> | Hybrid environment with office collaboration twice a week | Top-tier equipment and social connection events</s> | Hybrid environment and choose to collaborate in the office twice a week | Top-tier equipment as a Mac-first company | Social connection through celebrating our wins with two annual company-wide get-togethers, quarterly team events, happy hours, and special events and networking opportunities with industry leaders.</s> | 1. Hybrid Work Environment | 2. Personal and Professional Growth | 3. TopTier Equipment | 4. TeamFirst Culture</s> | Hybrid work environment with collaboration in the office twice a week | Top-tier equipment for comfortable working | Social connection through company-wide get-togethers, quarterly team events, happy hours, and special events</s> | Collaborative money management platform | Human-centric customer experience | Opportunity to make a huge impact in building solutions with the potential to reach 29 million small businesses across North America | Winning Sales team culture | Scrappy environment | Top-tier equipment and social connection</s> | Emphasizes collaboration and connection at their Toronto office twice a week, with lunch, snacks, and beverages on us. | Believes in celebrating their wins with two annual company-wide get-togethers, quarterly team events, happy hours, and special events and networking opportunities with industry leaders. | Prioritizes creating an inclusive work environment by being an equal-opportunity employer and welcoming people of diverse backgrounds, perspectives, and skills.</s> | 1. Collaborative Money Management Platform | 2. HumanCentric Customer Experience | 3. Allin-One Solution for SMBs | 4. Growth Enabler for Business Owners | 5. Focus on Delivering a Great User Experience</s> | Emphasis on creating an inclusive work environment | Commitment to building high-performing teams through diversity | Prioritizing personal and professional growth through ongoing feedback, mentorship, and coaching | Celebrating wins with company-wide get-togethers, quarterly team events, happy hours, and special events and networking opportunities with industry leaders.</s> | Emphasizing collaboration and teamwork | Prioritizing inclusion and creating an inclusive work environment | Providing accommodations for applicants during the interview process | Celebrating wins with two annual company-wide get-togethers, quarterly team events, happy hours, and special events and networking opportunities with industry leaders.</s> | Empowering team members to make big decisions | Encouraging team members to ask tough questions | Challenging team members to take risks that result in work we’re all proud of | Support from leaders who care about your growth and success through regular feedback and coaching | Considerable vacation & end-of-year holiday shutdown | Hybrid working environment</s> | Emphasis on personal and professional growth | Top-tier equipment and social connection opportunities | Flexible vacation and time off policy | Commitment to creating an inclusive work environment</s> | Values meaningful feedback, mentorship, and coaching for personal and professional growth | Provides comprehensive health benefits from day one | Offers flexible vacation and time off | Offers parental leave with top-up | Has a dog-friendly space in the office</s> | All-in-one platform for employer SMBs and their finance function, internal and external | Focused on delivering growth enablers rather than growth limiters for business owners | Mission to increase the success rate of small businesses.</s>