Here at Lower, we believe homeownership is the greatest wealth creator in America today. Our goal is to make homeownership accessible to more people. We also know the path to get there can be daunting; but it doesn’t need to be.
As a mission-driven fintech, everything we do revolves around simplifying the home buying process. Through our growing family of companies and products, our team meets customers where they want to do business at every step of the journey. Lower has originated, underwritten, and funded tens of billions of dollars in home loans and offers an industry-leading customer experience with ratings of 4.8 on Trustpilot, 4.9 on Google, 4.9 on Zillow, and A+ from the Better Business Bureau.We innovate through technology, but our people are what sets us apart.
Job Description:
Lower, LLC a Columbus, Ohio based National Mortgage Lender is looking for an Email & SMS Marketing Manager
What you’ll do:
Develop and manage high-impact email and SMS marketing campaigns that drive lead generation and nurture prospects, using segmentation and automation to deliver targeted, personalized content at key stages in the customer journey.
Build and optimize detailed segmentation strategies for contact lists, leveraging user behavior, demographics, and transaction-level data to create highly relevant and personalized messaging that maximizes open rates, click-through rates, and conversions.
Design and implement automated email and SMS workflows, including drip campaigns, lead nurturing sequences, and re-engagement strategies, ensuring a seamless experience that guides leads through the sales funnel while increasing conversion opportunities.
Monitor, analyze, and report on campaign performance, using key metrics like open rates, click-through rates, conversion rates, and ROI to generate actionable insights, inform future strategies, and continually improve campaign effectiveness and lead quality.
Collaborate cross-functionally with Product, Sales and Content Production sales teams to create compelling email and SMS creatives that are visually engaging, aligned with the brand's voice, and optimized for performance across various customer segments and platforms.
Ensure full compliance with email and SMS marketing regulations, such as CAN-SPAM, GDPR, and TCPA, implementing best practices for deliverability, list management, opt-in processes, and data privacy to maintain a high standard of ethical communication.
Who you are:
4+ years of experience in executing high-performance email and SMS marketing campaigns, with a proven ability to drive lead generation, increase engagement, and deliver tangible business results through targeted and personalized messaging strategies.
Expertise in segmentation and advanced personalization techniques, with a deep understanding of how to leverage customer data and behavioral insights to create dynamic, highly relevant content that resonates with specific audience segments and maximizes conversion rates.
Strong proficiency with email and SMS marketing platforms (Specifically Salesforce & Sendgrid), including hands-on experience in building and optimizing automation workflows, designing complex drip campaigns, and managing large-scale campaigns across customer touchpoints.
Highly analytical and data-driven, with the ability to dive into performance metrics, conduct A/B testing, and translate data into actionable insights that continuously improve campaign KPIs such as open rates, click-through rates, conversions, and overall ROI.
Collaborative team player, with a track record of working closely with content creators, designers, and sales teams to deliver cohesive campaigns that align with brand voice, product messaging, and overarching business goals, while consistently driving lead acquisition.
Strong knowledge of regulatory requirements and best practices, ensuring all campaigns are fully compliant with email and SMS marketing regulations like CAN-SPAM, GDPR, and TCPA, while implementing best practices for deliverability, list hygiene, and data privacy to maintain high engagement rates and protect customer data.
Why you’ll love working at Lower:
You’ll be surrounded by talented, dedicated people who believe in the company’s mission.
You’ll be able to shape the future of Lower’s user experience.
You’ll join a locally and nationally recognized best place to work that values promotion from within.
Plus:
Competitive compensation plan
Extended benefit offerings including: Medical/dental/vision
Paid holidays
Paid time off
Parental leave
Life insurance
Short- and long-term disability
401K with company match
Discount on home mortgage refinances or purchase
Job Type: Full-timePay: $80k - $130kSchedule:
8 hour shift
Monday to Friday
Work Location: Hybrid remote in New Albany, OH 43054 or Queens, NY 11101Lower provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.Privacy Policy
