WHO WE ARE
Crossmedia is the global media independent. We’re committed to doing media and business the right way, guided by the principles of TRUST, REASON and the pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation. Together with our network partners in the UK and Germany, we are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul. We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget.
And we do it in an honest way. We are and always have been a values-based organization. We earn our clients' TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON & logic to finding solutions to our clients' greatest business challenges. The pursuit of HAPPINESS matters to us. Big time. We invest in each colleague’s professional & personal wellbeing and growth. It’s why we have countless initiatives, clubs & cultural events dedicated to our people and why we’ve been the top ranked media agency named to Ad Age’s Best Places to Work for the past five years in a row.
Our client roster includes US Bank, PWC, Invesco, Newell Brands, NASCAR, Planet Fitness, Teremana, American Cancer Society, White Castle, Ricola, Supercuts, Edibles, Illva Saronno and more. UK clients include AIrbus, Etihad Airways, S & P Global, Zalando, and more.
THE ROLE
We are seeking an experienced and entrepreneurial leader to spearhead the launch and growth of our Commerce and Retail Media division. As the Head of Commerce and Retail Media, you will fully own a team of experts with buy-side and sell-side retail media expertise. This subject matter expert will drive the strategy, optimization, and reporting across key platforms such as Amazon, Criteo, Walmart, Target, Instacart, Kroger, social commerce platforms, and emerging retail media networks.
WHO YOU ARE
You are a dynamic leader with a proven track record in developing and executing media strategies that drive business growth both for our clients as well as the agency. An individual who is highly skilled in leading and mentoring teams, fostering an environment of collaboration and continuous improvement.
YOUR OBJECTIVES
The Managing Director is dedicated to challenging the status quo, pushing client strategies forward, and driving performance and satisfaction through innovative solutions. This role will be pivotal in shaping how Crossmedia builds, executes, and optimizes commerce and retail media strategies. You will lead the team in delivering insights, reports, forecasts, and strategic guidance to maximize value for our clients and the overall practice. While this is a leadership role, it will require a hands-on approach, particularly during the initial department development stages.
- Strategic Leadership: Define and execute the vision, strategy, and roadmap for the Commerce and Retail Media division.
- Manage and Mentor the Team: Manage, train, and mentor the wider retail media team you lead to meet and exceed campaign goals.
- Campaign budget management, bid management, reporting, strategic development, targeting, and campaign optimization using performance history and expertise.
- Execution: Aid in the planning and implementing of retail media campaigns, including campaign setup and builds.
- Automation & AI Integration: Implement automation and AI-enabled strategies to relieve teams of manual work where possible.
- Cross-Channel Integration: Integrate with broader media initiatives and strategies for both online and offline media executions to achieve client goals.
- Data-Driven Reporting: Work with our reporting and analytics teams to develop and utilize media reporting templates for ongoing performance reports and advanced modeling to showcase retail media value.
- Best Practices: Ensure all campaigns are run according to best practices, collaborating with teams to update best practices as the channel evolves and media capabilities progress.
- Client & Internal Collaboration: Help develop and deliver materials to key client partners and internal agency partners.
- Client Partnerships: Develop and lead strong partnerships with our clients, internal team leaders, and retail vendor partners.
- Skill Development: Collaborate with client service teams to build new skills, keep teams informed on the latest trends, and maintain certifications.
REQUIREMENTS
- 15+ years of performance marketing experience specializing in buy- and sell-side retail media.
- Strong understanding and mastery of the latest technology and best practices to build a new media practice.
- Proven experience managing team members and developing the next wave of talent.
- Experience building client relationships in newer media channels where clients may have high enthusiasm but limited knowledge.
- Hands-on experience with SaaS platforms (e.g., Pacvue, Skai, CommerceIQ, Podean) and bid management platforms.
- Experience in direct retail media platform activation.
- CPG (Consumer Packaged Goods) experience required.
- Deep knowledge of commerce media platforms (e.g., Amazon, Walmart Connect, Instacart) and expertise in retail and e-commerce media strategies.
- Entrepreneurial mindset with a solid ability to operate both strategically and tactically.
- Excellent leadership and team-building skills.
- Data-driven, with experience in using analytics to optimize campaign performance.
- Strong financial acumen and P&L management experience.
- Excellent communication and presentation skills.
- Fearless and relentless desire to be the industry leader
- Comfortable in a dynamic, fast-paced, and collaborative environment
- A highly entrepreneurial spirit
- Eagerness to collaborate with other Crossmedian’s and roll up your sleeves to get work done
- Expert listening skills and problem-solving ability
Salary range $200k - $250k. Commensurate with experience. Compensation is determined on the skills, qualifications and tenure of the applicant.
CROSSMEDIA BENEFITS
Our principles of Trust, Reason, and the Pursuit of Happiness are brought to life through benefits that recognize and support the diversity and physical, emotional, and professional well-being of our people, including:
- Flexibility to work in hybrid manner with in-office and work from home options (depending on role).
- Open/Flexible PTO with US & UK specific policies
- Paid sabbatical at significant milestone anniversaries
- Fully-funded healthcare options and agency-wide physical & mental health support
- 401(k) with company match (USA), and generous Pension (UK)
- Generous paid parental leave policy
- Life milestone recognition & support
- The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development)
- Cell phone/tech reimbursement
- Student Loan payment plan
- Tuition reimbursement
- Learning & Development and training programs
- And burgers – lots and lots of burgers
COMMITMENT TO DIVERSITY AND INCLUSION
Diversity is in our DNA. As a minority-owned company, our commitment to an inclusive environment has long been embedded into agency practices and at every level. Almost one third of senior leadership identifies as a person of color and over half of our executive leadership are women. We have active mentoring & internship programs that create opportunities for underrepresented groups. Internal agency programming is anchored by XMEquity365, a permanent, year-round initiative fostering acknowledgement and support of marginalized communities within five pillars – Excellence, Voices, Education, Giving & Representation.Crossmedia is committed to providing equal employment opportunities and creating a diverse and inclusive company culture and that does not discriminate against candidates and employees because of their disability, sex, race, gender identity, sexual orientation, religion, national origin, age, veteran status, or any other basis prohibited by applicable federal, state, or local law. All job requirements are subject to possible revision to reflect changes in the position requirements, business necessities and/or to reasonably accommodate individuals with disabilities.
Essential and other job functions are subject to modification. This job description in no way states or implies that these are the only duties to which will be required in this position. Employees will be required to follow other job-related duties as requested by their supervisor/manager (within guidelines and compliance with Federal and State Laws).Continued employment remains on an “at-will” basis.” Reasonable accommodations may be provided to enable individuals with disabilities to perform essential functions in compliance with the American with Disabilities Act of 1990. Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job:
- Prolonged periods of sitting at a desk and working on a computer. Must be able to remain in a stationary position 50% of the time.
- Ability to stand, bend, and reach
- Constantly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer.
- The ability to communicate information and ideas so others will understand. Must be able to exchange accurate information in these situations.
- The ability to observe details at close range (within a few feet of the observer).
In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Crossmedia, please email people.team@xmedia.com.
