Movable Ink scales content personalization for marketers through data-activated content generation and AI decisioning. The world’s most innovative brands rely on Movable Ink to maximize revenue, simplify workflow and boost marketing agility. Headquartered in New York City with close to 600 employees, Movable Ink serves its global client base with operations throughout North America, Central America, Europe, Australia, and Japan.
The Senior Product Marketing Manager is responsible for driving customer advocacy and ensuring the customer PoV is taken into account in the product roadmap. This is a unique role that blends product and customer marketing, and is highly collaborative with Product, Marketing, and Enablement teams. The right candidate is a self-starter that is willing and able to re-imagine and start from scratch multiple customer programs, including our product advisory council (PAC), peer review site program, and win/loss program (among others).
Responsibilities:
- Lead the Product Advisory Council. Successfully transform and lead the Movable Ink Product Advisory Council (PAC) to be a world-class customer experience and to best provide customer input into the Studio and Da Vinci product roadmap.
- Peer Review Sites. Establish and run a peer review site program to help generate and accelerate pipeline.
- Win/Loss/Churn Interviews. Expand and optimize the existing Win/Loss/Churn interview program to generate more product, marketing, sales, and customer account management insights and areas of opportunity.
- Establish a Customer Showcase program. Collaborate closely with the content marketing team to identity the top Movable Ink customers and create executive-level content (videos, presentations, etc.) showcasing these digital transformation stories. Establish these top customers as critical Movable Ink customer advocates.
- Support Marketing events and collateral. Support Marketing in up-leveling executive and compelling content for the Customer Advisory Board (CAB), Think Summit (yearly customer event), case studies, and testimonials. Support Marketing on ABM messaging to accelerate pipeline.
- Bring Voice of Customer to the Product Organizations. Support the rest of the product organization in understanding the voice of the customer. Establish a central source of truth of critical customer success statistics.
Qualifications:
- 5+ years of marketing experience in product marketing and/or customer marketing in B2B SaaS companies.
- Experience in Martech, selling to B2C marketing buyers.
- Experience in establishing functions, including customer advocacy, PMM and/or customer advocacy programs, from the ground up. Strong ability to start new programs from the ground up.
- Understanding of how to message and position SaaS products.
- Understand and translate technical concepts into marketer-friendly language
- Strong presentation, leadership and communication skills, especially in customer-facing leadership roles
- Ability to work cross functionally
The base pay range for this position is $150,000-$180,000/year, which can include additional on-target commission pay/bonus. The base pay offered may vary depending on job-related knowledge, skills, and experience. Stock options and other incentive pay may be provided as part of the compensation package, in addition to a full range of medical, financial, and/or other benefits, depending on the position ultimately offered.Studies have shown that women, communities of color, and historically underrepresented people are less likely to apply to jobs unless they meet every single qualification.
We are committed to building a diverse and inclusive culture where all Inkers can thrive. If you’re excited about the role but don’t meet all of the abovementioned qualifications, we encourage you to apply. Our differences bring a breadth of knowledge and perspectives that makes us collectively stronger.We welcome and employ people regardless of race, color, gender identity or expression, religion, genetic information, parental or pregnancy status, national origin, sexual orientation, age, citizenship, marital status, ethnicity, family or marital status, physical and mental ability, political affiliation, disability, Veteran status, or other protected characteristics.
We are proud to be an equal opportunity employer.
