At Carrum, we live and breathe the mission of transforming the healthcare system to create an unmatched experience for patients. If you are passionate about changing healthcare and want to finally get rid of surprise bills, poor quality, and high prices, while thriving in an entrepreneurial, cutting-edge environment, we would love to connect with you.
In 2014 Carrum reinvented the Center of Excellence (CoE) category in digital health. We are the only company in this space with a digital platform and mobile app powering this novel marketplace. Today, most of the US population lives within a 3 hour driving distance of a Carrum CoE and our providers rank in the top 10% nationally. Our team’s execution has been recognized by the venture community and we’ve raised more than $50M in aggregate from investors like Tiger Global Management and Wildcat Ventures.
Our impact has been externally proven in a 2021 RAND Corporation study and featured as a Harvard Business School (HBS) case study.We are looking for an experienced and strategic Director of Product Marketing to lead our product marketing efforts and help us communicate the value of our solutions to employers, benefits brokers and consultants, and payers. Reporting to marketing leadership, you will be responsible for developing and executing comprehensive marketing strategies that position Carrum Health as an industry leader. You will work closely with product management, demand generation, sales, and customer success teams to drive go-to-market initiatives, increase market awareness, and foster customer engagement. You’ve hustled, you’ve created, you’ve implemented, and you love the intensity of a startup in high-growth mode.
This is a full time position, the salary range for this role is $165,000 - $185,000 depending on level of experience and geographic location.
You’re excited about this opportunity because you will...
- Develop and implement product marketing strategies that align with overall business goals and market needs.
- Conduct research to identify trends, customer needs, and competitive landscape, translating insights into actionable marketing plans.
- Define and articulate clear product value propositions and messaging that resonate with target audiences.
- Lead the planning and execution of product launches, ensuring cross-functional alignment and effective communication across the organization.
- Create impactful sales tools and training materials to empower the sales team with the knowledge and resources they need to succeed.
- Foster strong relationships with customers to gather feedback, understand their experiences, and incorporate insights into product development and marketing strategies.
- Establish key performance indicators (KPIs) to measure the effectiveness of marketing initiatives and adjust strategies based on data-driven insights.
- Partner with cross-functional teams, including product management, engineering, and clinical operations, to ensure alignment and successful execution of marketing initiatives.
We’re excited about you because…
- 10+ years of product marketing experience, preferably in the digital health or healthcare technology industry.
- Proven track record of successful go-to-market strategies and product launches.
- Strong analytical skills with the ability to interpret market data and derive actionable insights.
- Excellent communication and presentation building skills, with the ability to articulate complex concepts to diverse audiences.
- Experience working with sales teams and creating effective sales enablement materials.
- Strong leadership skills with a collaborative mindset and the ability to influence cross-functional teams.
- Entrepreneurial and resourceful — As an early member of a startup, we need people who can find creative ways to make a big impact quickly and without much direction.
- Experience handling deadlines, keeping many balls in the air, and prioritizing work in a fast-paced, dynamic environment.
- Passion for collaborating cross-functionally with sales, operations, client success, data, and product teams to ideate, complete projects, and drive impactful results.
Why you’ll love working with us...
- We’re a hard-working, humble, and compassionate group motivated to solve the hard problems in healthcare today. You’ll work with talented, experienced co-workers from companies like Booz & Company, Livongo, 98point6, Google, and Optum. We believe in using data to inform decisions, technology to make our jobs easier, and creative thinking to pave the future.
- We are working with some of the most recognized and esteemed names in the country. Top hospitals like Johns Hopkins, Mayo Clinic, Stanford Health Care, Scripps Health, and Rush Health have joined our platform. Employers who use our benefit include Walgreens, US Foods, United Airlines, and large public sector organizations like the self-insured schools of California, and the State of Maine.
- We empower team members to be autonomous and provide a collaborative environment where you get support and healthy feedback. You can bring your authentic self to work every day and are encouraged to help others do the same.
- We carve out time to let go of work to celebrate our successes and have fun. We’re all working remotely right now, but prior to the pandemic a few of the monthly activities we enjoyed included group dinners, bowling, and hiking. Now we bring the fun online with holiday costume contests, arts and crafts activities, musical events, weekly meditations, and gratitude sessions.
- You’ll feel proud that the work you do each day directly impacts people’s lives in big and meaningful ways.
Other benefits:
- Stock option plan
- Flexible schedules and remote work
- Chicago and San Francisco offices available
- Self-managed vacation days, within reason
- Paid parental leave
- Health, vision, and dental insurance
- 401K retirement plan
About Carrum
We’re a health tech company that brings value-based care to the masses. We help employers deliver a memorable patient experience, immediately lower healthcare costs, and drive better outcomes and achieve this through the power of technology and human-centered design. Since launching in 2014, we’ve partnered with Fortune 500 employers and top hospitals across the nation. We’ve been recognized by Harvard Business School and featured in TechCrunch, The Los Angeles Times, Washington Post, and Modern Healthcare.
We believe we’re only scratching the surface of our opportunity and we’re looking for incredible people like you to help us realize our full impact.Carrum Health is an equal opportunity employer and encourages all applicants from every background and life experience.
