Autoscribe Corporation, a leader in premium payment processing solutions since 1989, provides innovative, customer-centric services designed to drive efficiency and exceptional service standards. Join us as a Marketing Manager and play a vital role in shaping our brand’s impact and driving strategic growth.
Position Summary
The Marketing Manager will be instrumental in developing, overseeing, and executing Autoscribe's marketing strategies. Responsible for assisting in the build-out of the formal, annual strategic marketing plan and account-based marketing (ABM) strategies, this role will also manage campaign calendars, budgets, and KPIs to ensure successful execution. Acting as the key liaison with our third-party marketing agency, the Marketing Manager will coordinate cross-functional activities and support business objectives.
Position Type and Work Schedule
This is a full-time position, requiring a regular schedule of Monday through Friday, 8:30 a.m. to 5:30 p.m. Additional hours may be necessary from time to time.
Travel
This role includes up to 25% travel, primarily outside the local area, with occasional overnight stays to attend industry events, trade shows, or company initiatives.
Key Responsibilities
- Strategic Plan Execution: Fully execute an annual marketing plan, updating quarterly, to support company goals.
- Positioning & Targeting: Define brand positioning, target audience, and marketing plans across multiple channels and segments.
- Market Analysis: Analyze target market data, customer insights, and trends to identify effective strategies and recommendations.
- Content Management & Analytics: Oversee analytics reporting across platforms, tracking insights for campaign development and go-to-market strategies.
- Budget Management: Forecast, draft, implement, and monitor the Marketing Department budget, ensuring alignment with goals.
- Campaign Coordination: Lead marketing programs, leveraging internal resources and managing collaboration with third-party partners.
- Advertising & Promotions: Direct and execute Autoscribe’s advertising, promotions, and public relations activities.
- Calendar & Documentation: Maintain a monthly campaign calendar and document communication strategies and tactics.
- Lead Funnel Optimization: Manage lead funnel strategies to drive effective engagement and optimization.
- Cross-Functional Coordination: Collaborate with senior executives and key leadership to align marketing strategies with business growth objectives.
- Website & SEO Management: Oversee corporate website strategy, lead acquisition, SEO, and targeted advertising, as well as content updates and enhancements.
Required Skills/Abilities
- Comprehensive understanding of market trends and marketing strategies.
- Strong analytical, problem-solving, and project management abilities.
- Excellent supervisory and leadership skills to guide team initiatives.
- Proficient with Microsoft Office Suite and capable of creating compelling presentations and reports.
- Hands-on experience in Microsoft Dynamics 365 (CRM) for campaign management and analysis.
Required Education and Experience
- Bachelor’s degree in Marketing, Business, or a related field.
- Minimum of four years of marketing experience, with a proven record in strategic planning and campaign execution.
- Experience using Microsoft Dynamics 365 (CRM) for system querying, campaign setup, and analytics.
Preferred Experience
- Proficiency in graphic design for digital and print collateral.
- Familiarity with Web Content Management Systems, such as WordPress.
- Experience with marketing automation platforms like Sharpspring and Click Dimensions.
- Basic knowledge of CSS/HTML for content formatting and website enhancements.
What We Offer
- Competitive salary and comprehensive benefits package.
- Opportunities for growth within an innovative, collaborative environment.
- Supportive work culture that values creativity, results, and growth.
