About The Role
A key member of EWC’s in-house paid media planning and buying team, the Paid Social Media Buyer will set up, run, and continually optimize buys that meet and exceed media KPIs across national and local campaigns.A Day in the Life
- Develop sophisticated paid social strategies to acquire new customers
- Launch and manage evergreen and seasonal campaigns, continually optimizing the buys in order to meet KPIs
- Embody the team’s test & learn culture by setting up in-platform experiments including alpha and beta experiments
- Utilize offline conversion data to inform optimizations in-platform
- Partner closely with the other members of the team to optimize across - not just within - media channels
- Collaborate with the CRM team to develop first party audience strategies and deploy in platform
- Present data and insights to a variety of audiences in an easy-to-understand way
- Develop and deploy a roadmap in order to remain nimble as the industry landscape consistently changes (e.g. privacy safe environments, cookie deprecation, and routine deprecation of targeting capabilities)
- Work closely with creative teams to align ad assets with campaign goals and performance data
- Regularly track updates across social platforms (Facebook, Instagram, TikTok, etc.) to ensure strategies align with the latest features and policies
- Supports with additional projects as needed
What Sets You Apart
- Ability to adapt to the rapidly changing media landscape
- Ability to learn quickly and easily adapt to a dynamic environment
- Eager to be cross-trained in other paid media channels (paid search, programmatic, etc.)
- Authentic individual with impeccable integrity whose personal and professional values are consistent with EWC’s mission, vision and values
- Proficient in Microsoft Office Suite – Word, Excel, PowerPoint, Outlook
Education and Experience
- Bachelor’s Degree
- 2+ years of experience buying Meta, TikTok, Snap, and Pinterest
- 3-5 years of overall online advertising experience
- Experience working in other paid media channels (paid search, programmatic, etc) is a plus
- Experience utilizing an enterprise social management platform e.g. Sprinklr or Sprout is a plus
- Meta Blueprint Certification required
- Content marketing and/or influencer marketing for relationship with 10Pearls a plus
- Experience working on an in-house marketing team is a plus
- Experience in franchise/distributed workforce environments is a plus
*This role is not eligible for visa sponsorship*
European Wax Center is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, protected veteran status, or any other characteristic protected by law.This job description is a general description of essential job functions. It is not intended to describe all duties someone in this position may perform. All employees of EWC and operating subsidiaries are expected to perform tasks as assigned by supervisory/management personnel, regardless of job title or routine job duties.
