Senior Regional Program Coordinator

Works with the Deputy Operations Director to manage event marketing in the Northeast Region• Develop print and electronic event marketing materials for local events and interfaces with internal and external designers as needed.• Use the Salesforce Marketing Cloud system and the Outreach.io sales enablement system to generate invitation lists and distribute event marketing materials to event stakeholders.• Use advanced knowledge of Salesforce Marketing Cloud to meet business needs for dynamic personalization, including, but not limited to:o Use of ampscript to drive personalization.o Creation and deployment of dynamic content blocks.o Envision, implement and devaluate A/B tests and experiments to enhance business outcomes.o Ability to evaluate marketing efforts in a statistically significant manner, to assess the effectiveness of efforts and inform future strategies.o Keep organized records of marketing metrics and results of past campaigns.• Creates differentiated marketing content by audience or segment, depending on the nature of the event.• Assist in drafting marketing language, remarks, interview questions and assists with brainstorming content ideas for events.• Works to ensure various internal stakeholders have a clear understanding of expectations, deliverables, dependencies, risks and progress towards achieving milestones.• Attends and staffs various events, as needed.• Other duties as assigned.

• Have a basic understanding of AIPAC’s mission and the issues affecting the U.S.-Israelrelationship.• Comfort working in the pro-Israel political environment required.• 3-5 years of relevant experience working on corporate, non-profit or political events.• Bachelor's degree or commensurate experience• Maintain full competency in Microsoft Office Suite and be able and willing to train and master other intricate database and computer applications.• Experience working with digital marketing, sales enablement and design platforms like Salesforce Marketing Cloud, Outreach.io, and InDesign required• Experience with email design and creating and sending mass email campaigns.• Experience with Google Analytics or similar email and web metric reporting preferred.• Knowledge of email design best practices.• Ability to interact with vendors professionally, while holding them accountable for the proper work product, services, or equipment for which they have been engaged.• Possesses strong verbal and written communication skills.• Establishes and maintains close working relationships with colleagues.• Comprehend the overall objective / mission of the event and tailor their work to accomplish that goal.