About At-Bay
At-Bay is a fast-growth InsurSec company (Insurance x Cybersecurity) on a mission to bring innovative products to the market that help protect small businesses from digital risks. As an InsurSec provider, we uniquely combine insurance with mission-critical security technologies, threat intelligence, and human expertise, to bridge the critical security capability gap that exists among SMBs in the community. We believe InsurSec is an $80B market opportunity and we are excited to hire our next Senior Product Marketing Manager, Security in order to help expand our reach and influence in the business and security community, of which we serve 40,000 customers.
The Team
At-Bay’s Marketing team is helping grow At-Bay’s business, sharing our vision with the world, building our brand, and communicating the value of our insurance and security products to the market. You’ll be surrounded by a team that loves what they do—marrying the art and science of marketing to deliver value for our customers and the company.
Role overview
At-Bay is looking for a Senior Product Marketing Manager with experience in the cybersecurity space to lead marketing efforts in a critical focus area for the company. Named a Fortune Cyber 60 company, At-Bay brings a novel approach to cybersecurity by using insurance to better align cybersecurity incentives, to the benefit of our 40K+ policyholders. This role has a unique opportunity to bring cybersecurity solutions at scale to a large and rapidly growing base.In this role, you’ll work very closely with product management, sales, services and DFIR teams within the security organization to help promote and drive the adoption of At-Bay’s premium security products, specifically Managed Detection and Response (MDR).
Your focus will design, plan, execute, and iterate on a marketing strategy to promote and launch cybersecurity solutions, with the goal of making our clients even more secure. This role will be at the forefront of At-Bay’s push to provide more durable and value-add cybersecurity solutions to our clients. Success in this role will include driving adoption and retention metrics, reducing the frequency and severity of cyber insurance claims, and becoming a catalyst for the company’s growth.
How you’ll make an impact
By 3 months:
- You’ll understand our business and have created relationships with key cross-functional partners
- You’ll have gained a deep understanding of our security solutions, and have identified a few key areas for immediate improvement
- You’ll have started to understand our key customers
- You’ll have improved upon the core positioning and messaging for our security solutions
By 6 months:
- You’ll have led one major marketing initiative
- You will be gathering market feedback to refine personas and to influence product and marketing roadmaps
- You will be a SME for our security solutions, will know how our solution compares to competitors’, and will be able to translate new technical details into impactful marketing
- You’ll have identified gaps in our go-to-market motion, and will have proposed focus areas for improvement
What you’ve already accomplished:
- Experience in the field of Cybersecurity, SaaS, or in Managed Services.
- Demonstrated experience as a product marketing leader within a B2B go-to-market motion
- Experience enabling a B2B sales team through effective storytelling, deep customer understanding, and competitive intelligence
- Ability to work and develop marketing collateral like white papers, buyer’s guides, and other pieces of marketing collateral
- Proven track record of developing messaging and positioning strategies that drive behavior change, especially among SMB and Mid-market audiences
- Proven ability to develop and share customer/user insights and create strong and strategic partnerships with key product and technology internal stakeholders.
- Comfort in ambiguity, with a willingness to be scrappy in developing a solution in a fast-paced startup environment
- Strong presentation, writing, public speaking, and project management skills
- Note: No knowledge of insurance is required for this role!
Our estimated base pay range for this role is $170,000-$200,000 per year. Base salary is determined by a variety of factors including but not limited to market data, location, internal equitability, domain knowledge, experiences and skills. In general, if the position sparks your interest we encourage you to apply - our team prioritizes talent.
