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Product Designer, Gaming

Ethos LifeBengaluru, IndiaOnsite

About Ethos


Ethos was built to make it faster and easier to get life insurance for the next million families. Our approach blends industry expertise, technology, and the human touch to find you the right policy to protect your loved ones. We leverage deep technology and data science to streamline the life insurance process, making it more accessible and convenient. Using predictive analytics, we are able to transform a traditionally multi-week process into a modern digital experience for our users that can take just minutes! We’ve issued billions in coverage each month and eliminated the traditional barriers, ushering the industry into the modern age.

Our full-stack technology platform is the backbone of family financial health.We make getting life insurance easier, faster and better for everyone. Our investors include General Catalyst, Sequoia Capital, Accel Partners, Google Ventures, SoftBank, and the investment vehicles of Jay-Z, Kevin Durant, Robert Downey Jr and others. This year, we were named on CB Insights' Global Insurtech 50 list and BuiltIn's Top 100 Midsize Companies in San Francisco. We are scaling quickly and looking for passionate people to protect the next million families! 

About the Role


The Product Designer will be instrumental in shaping digital experiences tailored for insurance agents, ensuring that our tools are intuitive, engaging, and supportive of their day-to-day tasks. The ideal candidate will have a strong background in UX/UI design, experience working with agent-facing products, and the ability to create designs that enhance productivity and user satisfaction.

Duties and Responsibilities:


  • Gamified Design Implementation: Develop and integrate gamification elements into insurance tools and agent platforms to drive engagement, productivity, and learning.
  • Prototyping & Interactive Design: Create wireframes, user flows, and high-fidelity interactive prototypes that showcase game-like elements in professional tools.
  • User-Centric Research: Conduct research with insurance agents to understand their workflows, motivations, and challenges, applying gaming principles to enhance usability and user engagement.
  • Collaboration: Work closely with product managers, developers, and other stakeholders to brainstorm and incorporate game mechanics and design elements that enrich agent interactions.
  • Feedback Loop: Participate in design reviews and workshops, both giving and receiving constructive feedback. Use feedback to refine designs and ensure they meet user needs and business objectives.
  • Visual Appeal: Ensure all UI components and game elements align with the brand's visual guidelines while maintaining a balance between professional and engaging aesthetics.
  • Gamification Strategy: Assist in developing strategies to implement game-based elements like points, rewards, leaderboards, and progress tracking into agent-facing tools.
  • Documentation: Maintain comprehensive design documentation that outlines game-based feature specifications and implementation guidelines.
  • Adaptation & Iteration: Iterate quickly on design solutions based on agent feedback and performance data to optimize usability and engagement.

Qualifications and Skills:


  • Experience: 3+ years of experience as a Product Designer or UX/UI Designer, with specific experience incorporating gaming or gamification elements into digital products.
  • Portfolio: A strong portfolio showcasing the use of game mechanics, visual storytelling, and user engagement strategies in digital tools, particularly in professional or business environments.
  • Technical Skills:
  • Proficiency in design tools such as Figma, Adobe Creative Suite, Sketch, etc.
  • Experience with prototyping tools like InVision, Adobe XD, or similar for interactive, game-like designs.
  • Familiarity with game development tools (Unity, Unreal Engine) is a plus but not required.
  • Understanding of Gamification: Proven knowledge of how game mechanics can be used to drive engagement and enhance user experiences in non-gaming applications.
  • Problem Solving & Creativity: Ability to think creatively to introduce new gamification strategies that appeal to insurance agents and solve user pain points.
  • Communication: Strong verbal and written communication skills to present gamified design concepts effectively to stakeholders.
  • User Research Skills: Experience conducting user research, testing, and analysis to inform and iterate on gamified designs.
  • Collaboration: Ability to work seamlessly with cross-functional teams and adapt designs based on project feedback and goals.
  • Adaptability: Comfortable working on multiple projects and responding to shifting priorities while maintaining a high standard of work.
  • Experience in designing for industries that leverage gamified learning or user engagement, such as education or corporate training.
  • Familiarity with motivational theories and psychological principles related to gaming and user engagement.

#LI-Hybrid#LI-JS4Don’t meet every single requirement? If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. At Ethos we are dedicated to building a diverse, inclusive and authentic workplace.We are an equal opportunity employer who values diversity and inclusion and look for applicants who understand, embrace and thrive in a multicultural world. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Pursuant to the SF Fair Chance Ordinance, we will consider employment for qualified applicants with arrests and conviction records.To learn more about what information we collect and how it may be used, please refer to our California Candidate Privacy Notice.

Life at Ethos Life

Ethos provides modern, ethical life insurance to protect the life you're building and the people you love. Ethos is built for people who don't have time for fine print, extra doctors appointments or hidden fees. We transformed a 15-week process of paper applications and medical exams, into just the click of a button - by quantifying the user’s health risk using predictive models. Tens of thousands of customers have already experienced the future of life insurance through Ethos. Ethos is making a big splash in this massive $650B market. Our team hails from companies such as Google, Facebook, Snapchat, Instagram, Uber, and Goldman Sachs. We have raised over $100M in funding and our investors include Sequoia Capital and Accel Partners, as well as celebrity investors such as Jay-Z, Kevin Durant and Robert Downey Jr. Licenses: https://www.ethoslife.com/licenses
Thrive Here & What We Value1. Diverse, inclusive, and authentic workplace2. Equal opportunity employer valuing diversity and inclusion3. Commitment to protecting the next million families through life insurance4. Focus on building best-in-class underwriting technology5. Making getting life insurance easier, faster, and better for everyone6. Emphasis on innovation and experimentation7. Encouragement of failure as a learning opportunity8. Strong focus on customer advocacy9. Competitive salary range ($113,000 to $189,000)10. Commitment to not discriminating based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status11. Dedication to building a diverse, inclusive and authentic workplace12. Values diversity and inclusion13. Equal opportunity employer who does not discriminate based on various characteristics14. Pursuant to the SF Fair Chance Ordinance, considers qualified applicants with arrests and conviction records15. Embraces multiculturalism16. Does not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status17. Values applicants who understand, embrace and thrive in a multicultural world18. Emphasis on growth and development for employees19. Focus on providing excellent customer service20. Commitment to building a diverse, inclusive, and authentic workplace21. Values teamwork and collaboration22. Encourages open communication and feedback23. DataDriven Decision Making24. Emphasis on operational excellence25. Constant improvement and optimization26. Focus on building real-time data pipelines27. Commitment to maintaining change control for data infrastructure28. A/B Test Framework and Reporting
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