As the Director of Branded Content you will spearhead the strategy, development, and execution of branded content across BDG Studios. You will lead a cross-functional team, collaborating with editors, strategists, and producers to create premium, resonant content aligned with our brand values of authenticity, inclusivity, positivity, and empowerment. In this executive role, you’ll be responsible for driving the creative vision and content strategy for key advertising partnerships across
beauty, health, pharmaceuticals, auto, tech, finance, lifestyle, parenting, travel, CPG, fashion, retail, and more. The Director of Branded Content will act as a bridge between client goals and BDG’s editorial standards, providing direction to ensure all branded content not only meets but exceeds client objectives. You’ll oversee the strategic development of multi-platform campaigns, including written series, branded photo shoots, influencer activations, and talent partnerships, fostering a high level of creativity and quality across all deliverables.
Key Responsibilities:
- Shape and drive the branded content strategy for BDG’s portfolio, tailoring each campaign to fit both BDG’s editorial voice and client objectives.
- Direct branded content projects from ideation through execution, collaborating with Sales, Marketing, and Design teams to ensure seamless delivery of all campaigns on time and within budget.
- Act as a senior point of contact for BDG’s largest branded partnerships, providing strategic guidance to clients and ensuring their goals are met through innovative, high-quality content.
- Guide the development of creative concepts in response to RFPs, pushing for fresh, culturally relevant ideas across a diverse range of advertiser categories, including but not limited to fashion, beauty, luxury, CPG, auto, tech, finance.
- Collaborate with Talent team on influencer partnerships, selecting and directing the best-fit creators and talent for each campaign.
- Potential to lead and mentor editors within the Branded Editorial team, implementing best practices for branded content and fostering a collaborative, results-driven environment.
- Stay current with trends ensuring BDG remains at the forefront of digital advertising.
Qualifications:
- 8+ years of experience in branded content at a digital publisher, agency, or brand.
- Demonstrated experience leading large-scale, multi-platform branded content campaigns from ideation through execution.
- Proven ability to balance client goals with editorial standards, ensuring each campaign is strategic, engaging, and on-brand.
- Strong leadership skills, with experience managing and mentoring creative teams.A proactive, solutions-oriented mindset with a collaborative approach to cross-functional team engagement.
- An in-depth understanding of branded content trends, with a passion for staying ahead in digital advertising, social media, and culture.
- Experience managing shooting/editing social content is a plus.
- Experience being on-camera talent is also a plus.
$120,000 - $125,000 a year
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