Company Overview (Who are we? Why should you join us?)
At ecoATM the proof of our success is in our staggering growth, extraordinary impact on protecting the planet, and providing a work culture unlike any other. We are a technology company and a pioneer of device re-commerce. Through our 5500+ automated kiosks and online marketplace Gazelle.com, we enable people all over the world to join the mobile device re-use revolution, a revolution that will get billions of used smartphones out of the e-waste cycle and into the hands of people who don’t have affordable access to the empowerment of the latest mobile technology.At ecoATM we know our employees are our greatest strength and the key to our continued growth and success.
When you join our team, you will enjoy more than just a job, you will be empowered to develop and utilize your unique talents and skills to build a rewarding career while making a lasting, positive impact on the planet.Our Values and Leadership BehaviorsecoATM / Gazelle offers the simplest, safest, and most convenient way to trade, buy, and sell consumer electronic devices all while taking the initiative to create a greener planet by reducing electronic waste and finding value in used devices. We are two brands, one company, and give millions of devices a second life via our innovative instant-cash device recycling kiosks and through our online gazelle.com eCommerce platform.The CRM Marketing Manager will have the opportunity to build a top-notch CRM program in an already scaled company with a large and profitable customer base.
The company sees CRM as a meaningful growth driver for 2025 and beyond, and the CRM Marketing Manager will be able to both find low hanging fruit opportunities and shape the vision of how CRM drives the business into the future. This role will provide both the opportunity to get involved in technical details as well as longer term strategic thinking.This hire must be a self-starter who is excited by endless opportunities but structured enough to prioritize which to go after. Technical channel expertise will be key, but brainstorming and strategizing customer journeys will be equally important.
The ideal candidate loves to put themselves in the customers’ shoes, develop hypotheses to make their journeys better, and test those hypotheses with well structured experiments. And when results are found, they are happy to work cross functionally to implement the right changes.EcoATM is a fast-paced environment. The marketing team is a small and nimble team within a large private equity backed organization. A candidate with an ownership mentality and a desire to grow will find a lot of success here.Key Responsibilities:· Own and report on KPIs including email and SMS list growth and churn rates, transactions, site traffic, customer retention and LTV· Improve CRM KPIs through always-on iterative A/B testing· Develop an audience segmentation strategy to increase engagement through targeted messaging· Understand and outline the various marketing user journeys that exist in our customer base· Manage and optimize existing transactional messages and user flows including welcome series and referral campaigns as well as content and promotional marketing campaigns· Work alongside product and brand marketing teams to ensure clear messaging, brand cohesion and smooth user experiences onsite and at our kiosks· Bring a point of view on top ESPs and CDPs to work with and potentially integrate with; project manage any new integrations· Manage our CRM agency relationship to deliver on our objectivesEducation & Experience:· BS/BA in marketing, business administration, or relevant field; MS/MA a plus· Minimum 3 years of CRM marketing experience· Experience working within email platforms and with ESPs· Keen understanding of customer segmentation, some level of SQL and experience with CDPs a plus· Knowledge of A/B experimentation best practices in CRM channels· Lightweight HTML and CSS skills· Ability to forecast and report on KPIs, strong abilities in Excel/Google SheetsKnowledge, Skills & Abilities:· Understands the CRM ecosystem intimately (ESPs, CDPs, SMS partners, etc), and the broader marketing space generally· Self-starter and entrepreneurial.
This person must be happy to drive their own strategy and projects.· Always curious about our customers and business and how to improve the relationship between them.· Makes progress by being thoughtful, not perfect. Not every decision has to be a winner. In fact, they shouldn’t be. But all decisions should have a reason to have been made in the first place.· Opinionated but not stubborn. This person should have a POV on what would work best in their channels but be open to changing those perceptions with new data.· Collaborative and comfortable working with and influencing product teams, marketing teams, and other internal teams.· Strong attention to detail.Business Travel:· 5%Location:· US RemotePay Range (How much might you earn in your base salary?)$98,205 - $140,000 annually base salary * This position is also eligible for short-term and long-term incentives based on individual and company performance. Base pay offered may vary depending on job-related knowledge, skills, and experience.
This information is provided per CA SB 1162 (“CA Pay Transparency Law”). Base pay information is based on market location. Learn more about ecoATM benefits here.This position may also be eligible for short-term and long-term incentives based on individual and company performance.This job description is not intended to be all-inclusive. Employee may perform other related duties as assigned to meet the ongoing needs of the organization.Here at ecoATM/Gazelle we value diversity & belonging and are proud to be an Equal Employment Opportunity employer.
All applicants are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other legally protected characteristic, and are fairly and equitably compensated based on current market data. If you need assistance, or an accommodation, please let your recruiter know.
