We are seeking a detail-oriented and strategic
Lead Generation & Targeting Specialist to support our direct mail advertising franchising business, RSVP. This individual will play a critical role in identifying and targeting the best opportunities for each of our Franchise Members.The ideal candidate will be tasked with generating high-quality leads through various social media platforms while also using other media to engage potential clients. This role will manage lead input into our CRM and assist with program support to ensure alignment with overall business objectives.Note: This position works a hybrid work schedule with at least 2 days each week in our Plymouth, MI office.
Essential functions
- List Development: Research, build and maintain comprehensive advertiser and prospect lists for each Franchise Member, tailored to specific markets and ensuring alignment with market goals. Utilize web scraping tools and techniques to extract potential client information.
- Persona Development: Develop detailed personas for each sales category to optimize market outreach strategies.
- Market Targeting: Create and prioritize top target lists for each market, identifying the highest potential opportunities. Identify decision-makers and gather relevant contact details from multiple sources.
- CRM Management: Manage the entry and updating of lead information in the CRM system to ensure data accuracy and facilitate effective sales workflows.
- Program Support: Collaborate with sales and marketing teams to refine lead generation strategies and improve conversion rates. Provide program support as needed, assisting in the execution of marketing campaigns and Franchise Member communication.
- Reporting & Analysis: Analyze lead generation data and provide regular reports on lead quality, conversion rates, and program performance.
Competencies
- Strong analytical skills with the ability to interpret data and build targeted lists and personas.
- Excellent organizational skills and attention to detail.
- Ability to analyze data and develop actionable insights.
- Excellent communication skills, both written and verbal.
- Ability to work cross-functionally with sales, marketing, and program support teams.
Travel required
Required education and experience
- Bachelor’s degree in marketing, business, communications, or a related field
- 2+ years of experience in lead generation, market research, or a similar role
- Proficiency in CRM software and data management
- Strong analytical skills with the ability to identify market trends and target opportunities
- Experience in various outreach methods involving regular verbal communication
- Proficient in Microsoft Office
Preferred education and experience
- Preferred experience in franchising or multi-brand environment
- Experience with ZOHO and Salesforce a plus
- Experience in direct mail advertising preferred
Value of Joining our Team
- We offer flexible health and insurance options including medical, dental and vision, employee, spouse, and child life insurance, short-and long-term disability, Healthcare FSA and Dependent care FSA, critical illness, and accident insurance. We also offer an Employee Assistance Program to support the well-being of you and your family.
- We provide paid holidays and paid time away to spend with your family and friends.
- Plan for the near and long-term with our 401K retirements savings plan with matching company contributions.
- Bonus eligibility
About Us
Alliance Franchise Brands LLC and its subsidiary, KK Printing Canada ULC, are the franchisors of more than 600 locations in North America operating the company’s brands: Allegra Marketing Print Mail, Image360, Signs Now, Signs by Tomorrow, KKP, Insty-Prints, American Speedy Printing Centers, and RSVP. Alliance Franchise Brands is proud that three of our brands were selected for the 2022 Entrepreneur 500 list.Independently owned and operated franchises provide national, regional, and local businesses and organizations with a one-stop resource for technologically advanced and strategically sound solutions for their graphics communications needs.In total, Alliance Franchise Brands serves more than 600 franchise members in the U.S., Canada, and England with system-wide sales of more than $380 million.
