SEO Specialist

About FreshBooks

FreshBooks is a leading cloud-based SaaS accounting software platform built for small business owners and consistently ranks #1 easiest to use. With an emphasis on keeping things simple and stress-free wherever possible, FreshBooks makes the hard parts of running a business a little bit easier. With Freshbooks, our customers can get paid faster and spend less time on admin and paperwork, so they can focus on what they do best — growing their businesses.At FreshBooks, we believe in human-centric connections that empower teams to do their best work.

Headquartered in Toronto, Canada, our team operates in clusters across North America and Europe using a variety of working environments - remote, hybrid, and in-office - all based on what’s best for the team, collaboration, and mental wellbeing. We are committed to creating a supportive and flexible workplace where everyone can thrive, grow and make an impact on small business owners and accountants.

The Opportunity – SEO Specialist

As an SEO Specialist at FreshBooks, you will report directly to the Senior Manager of Paid and Organic Marketing. You will spearhead initiatives aimed at driving organic growth. In this role, you collaborate closely with Acquisition Managers, Writers, Designers, and Analysts while also managing essential vendor relationships to achieve business objectives. NOTE: This role is hybrid, meaning the team meets at the Downtown Toronto office at least once a month

What You'll Do as a SEO Specialist

Build the SEO roadmap with a list of projects, budgeting and forecasted impact on customer acquisition/revenue.
Coordinate, test, launch, and report on SEO projects.
Remain current with SEO best practices and build projects and workflows accordingly.
Conduct keyword research, aggregate keywords by intent, and write detailed content briefs.
Provide meaningful insights and trends that will help inform the content projects we take on.
Track and report on key value metrics to drive optimization decisions.
Proactively identify opportunities for improvement.
Manage vendor relationships and budgeting as it relates to your role.

What You'll Bring to the Role

2-3 years of demonstrated experience with launching, managing and optimizing SEO projects for mid to large websites (500K-1M average monthly organic traffic.)
Familiarity with leading third-party tools (Google Search Console, GA4, Looker, Screaming Frog, ContentKing, SEOTesting, Surfer, Keyword Insights) and emerging trends in the SEO world (including algorithm updates and latest marketing strategies)
Experience working with WordPress and WPML.
Experience managing international SEO across multiple markets.
Experience launching tools & templates (E.g. Invoice Templates, Estimate Templates, Free Invoice Generator, VAT Calculator) as part of their organic acquisition efforts.
Experience researching keywords for SEO and trends to guide content calendars, product roadmaps and product positioning.
Exceptional communication skills, both written and verbal, coupled with strong critical thinking, analytical abilities, and keen attention to detail.

You'll Stand Out If You Bring Experience In

Strong Excel/Google Sheets knowledge
Knowledge of HTML, XML and basic Javascript
Using automation to improve workflow efficiency for a range of SEO tasks.

Why FreshBooks?

At FreshBooks, every team member knows their voice is heard and their contributions matter, making a difference in the lives of millions of small business owners and accountants across the world. Grow your career, work on projects that excite you, and thrive in a supportive and collaborative environment.

Perks & Benefits:

🩺 Comprehensive health and wellness benefits. Including a retirement savings program or pension plan matched to your local office, stock options for every full-time employee, generous time off, parental leave and new parent support, annual healthy living credit, comprehensive medical and dental benefits, fertility and gender-affirming benefits dependent on your region, and more.
📚 Perks that matter. Including a Peer Recognition Program, an Employee Assistance Program, headphone credit, meaningful in-person gatherings to bring onsite and remote employees together, and more perks matched to your local cluster.
🌱Working environments to help You thrive. Beautiful office spaces welcome you in Toronto, Amsterdam, and San Luis Potosi, and those without access to a FreshBooks office receive a home office credit to set up your home office. We are committed to creating supportive and flexible environments to support the best interests of the team, collaboration, and mental wellbeing.
🤗 Supportive peer group, mentors, and leaders. We care about each other across the organization and have programs to support this so everyone feels a strong sense of belonging, and believes in collective impact.
🚀 Accelerated growth. Comprehensive company onboarding, career development through continuous coaching, training, and learning on the job.

Closing

Even if your experience doesn't meet every bullet on the above lists, we'd love to learn more about you and why you think FreshBooks is the next step in your career.FreshBooks is an equal opportunity employer. We do not discriminate based on gender, religion, race, mental disability, sexual orientation, age, or any other status. All applicants are considered based on their qualifications and merits. At FreshBooks, we inspire an environment of mutual respect and we believe diversity and inclusion are crucial to our success.FreshBooks provides employment accommodation during the recruitment process.

Should you require any accommodation, please indicate this on your application and we will work with you to meet your accessibility needs. For any questions, suggestions or required documents regarding accessibility in a different format, please contact us at phone 1-416-780-2700 and/or accessibility@freshbooks.com.

Life at FreshBooks

Thrive Here & What We Value1. Comprehensive Health and Wellness Benefits | 2. Perks that Matter | 3. Supportive Peer Group, Mentors, and Leaders | 4. Accelerated growth</s> | 3. Working Environments to Help You Thrive | 4. Supportive Peer Group, Mentors, and Leaders | 5. Accelerated growth</s> | 1. Humanfirst workplace | 2. Beautiful office spaces welcome you in Canada and Mexico | 3. Comprehensive Health and Wellness Benefits | 4. Perks that Matter, including a Peer Recognition Program, an Employee Assistance Program, headphone credit, meaningful inperson gatherings to bring onsite and remote employees together, and more perks matched to your locale. | 5. Supportive Peer Group, Mentors, and Leaders. We care about each other across the organisation and have programs to support this so everyone feels a strong sense of belonging, and believes in collective impact.</s> | 4. Perks that Matter (Peer Recognition Program, Employee Assistance Program, Headphone Credit, etc.) | 6. Accelerated Growth Opportunities</s> | 1. Humancentric connections that empower teams to do their best work. | 2. Supportive and flexible workplace where everyone can thrive, grow and make an impact on small business owners and accountants. | 3. Comprehensive health and wellness benefits, including retirement savings program or pension plan matched to your local office, stock options for every fulltime employee, generous time off, parental leave and new parent support, annual healthy living credit, comprehensive medical and dental benefits, fertility and gender-affirming benefits dependent on your region, and more. | 4. Perks that matter, including Peer Recognition Program, Employee Assistance Program, headphone credit, meaningful inperson gatherings to bring onsite and remote employees together, and more perks matched to your local cluster. | 5. Accelerated growth through comprehensive company onboarding, career development through continuous coaching, training, and learning on the job.</s> | 3. Comprehensive health and wellness benefits. | 4. Perks & Benefits: Peer Recognition Program, Employee Assistance Program, headphone credit, meaningful inperson gatherings to bring onsite and remote employees together, and more perks matched to your local cluster. | 3. Peer Recognition Program | 4. Employee Assistance Program | 5. Home Office Credit for remote employees.</s> | 1. Emphasis on keeping things simple and stressfree wherever possible | 2. Committed to creating a supportive and flexible workplace where everyone can thrive, grow and make an impact on small business owners and accountants. | 3. Peer Recognition Program and Employee Assistance Program available for employees | 4. Comprehensive health and wellness benefits including retirement savings program or pension plan matched to your local office, stock options for every fulltime employee, generous time off, parental leave and new parent support, annual healthy living credit, comprehensive medical and dental benefits, fertility and gender-affirming benefits dependent on your region. | 5. Beautiful office spaces welcome you in Toronto, Amsterdam, and San Luis Potosi, and those without access to a FreshBooks office receive a home office credit to set up your home office.</s> | 3. Peer Recognition Program, Employee Assistance Program, headphone credit, meaningful inperson gatherings to bring onsite and remote employees together, and more perks matched to your local cluster. | 4. Comprehensive company onboarding, career development through continuous coaching, training, and learning on the job. | 5. Accelerated growth with comprehensive health and wellness benefits, including a retirement savings program or pension plan matched to your local office, stock options for every fulltime employee, generous time off, parental leave and new parent support, annual healthy living credit, comprehensive medical and dental benefits, fertility and gender-affirming benefits dependent on your region, and more. | 6. Beautiful office spaces welcome you in Toronto, Amsterdam, and San Luis Potosi, and those without access to a FreshBooks office receive a home office credit to set up your home office. | 7. Committed to creating supportive and flexible environments to support the best interests of the team, collaboration, and mental wellbeing.</s> | 5. Working environments to help You thrive. Beautiful office spaces welcome you in Toronto, Amsterdam, and San Luis Potosi, and those without access to a FreshBooks office receive a home office credit to set up your home office. | 6. Supportive peer group, mentors, and leaders. We care about each other across the organization and have programs to support this so everyone feels a strong sense of belonging, and believes in collective impact.</s> | 2. Perks that matter, including a Peer Recognition Program, an Employee Assistance Program, headphone credit, meaningful inperson gatherings to bring onsite and remote employees together, and more perks matched to your local cluster. | 3. Working environments to help You thrive, beautiful office spaces welcome you in Toronto, Amsterdam, and San Luis Potosi, and those without access to a FreshBooks office receive a home office credit to set up your home office. | 4. Supportive peer group, mentors, and leaders, we care about each other across the organization and have programs to support this so everyone feels a strong sense of belonging, and believes in collective impact. | 5. Accelerated growth, comprehensive company onboarding, career development through continuous coaching, training, and learning on the job.</s> | 5. Home office credit for those without access to a FreshBooks office.</s>