Do you thrive off of developing high-performing, data-driven media strategies that drive real results?
Are you a forward-thinking marketing leader who thrives in a fast-paced, omnichannel environment?If so, then the Team at Response Labs wants to hear from you! We're an award-winning, data-driven CRM and loyalty marketing agency seeking a passionate Media Director to lead our dynamic Media Team.At Response Labs, we combine the power of strategy, data science, creative, production, and execution to deliver exceptional omnichannel campaigns for our clients. We're a collaborative and results-oriented Team, and we're looking for someone to join us and push the boundaries of what's possible in paid media.The OpportunityAs our Media Director, you'll be responsible for leading and growing our paid media division.
You'll work closely with our Strategy + Data, Creative, and Client Service departments to develop and execute data-driven media plans that meet and exceed our clients' business objectives. You'll also be responsible for managing budgets, negotiating with vendors, overseeing a Team of media specialists, and staying ahead of the latest industry trends.Responsibilities
- Develop and execute comprehensive, data-driven media plans across a variety of channels, including Google (paid search & Performance Max), Meta (Facebook & Instagram), The Trade Desk (programmatic across all channels including DOOH), TikTok, and others.
- Manage department-wide media budgets and planning with Director of Finance
- Negotiate and secure the best possible deals with media vendors
- Oversee, mentor, and inspire a Team of media specialists
- Stay up-to-date on the latest trends and innovations in the paid media landscape
- Analyze media performance data and recommend optimizations to improve campaign performance
- Collaborate with the Strategy + Data, Creative, and Client Service Teams to ensure a seamless client experience
- Report on media performance to clients and various stakeholders
Requirements
- Minimum 7-10 years of experience in paid media management
- Proven track record of success in developing and executing high-performing media campaigns across multiple channels, including Google Ads, Meta Ads, The Trade Desk, and emerging platforms
- Strong understanding of data-driven marketing principles and the ability to translate data insights into actionable strategies
- Excellent leadership and communication skills
- Ability to manage multiple priorities and deadlines effectively
- Passion for staying ahead of the curve in the ever-evolving media landscape
- Experience managing and mentoring a Team
- A results-oriented mindset with a focus on exceeding client expectations
Nice to Haves
- Experience in the CRM and loyalty marketing space
- Strong understanding and demonstrated experience with attribution modeling
What We Offer
- The opportunity to lead and grow a dynamic Media Team
- Work in a collaborative and fast-paced environment
- Be part of a Team that is passionate about data-driven marketing
- Opportunity to make a real impact on our clients' businesses
Great Benefits
- BlueCross health with dental/vision insurance with employer contribution
- AFLAC short term disability available
- 401k plan with matching
- Charitable donation matching
- Annual performance bonus
- Quarterly performance award drawings
- Paid vacation and sick time
- Paid federal holidays
- Monthly wellness benefit
- BYOD stipend
- Professional training and certification tracks
- Flex time from day-one & work from home options
- Regular company events and volunteer outings
Work. Life. Balanced.Response Labs is a tight Team of dedicated, digital marketing professionals headquartered in Baltimore, MD, with offices in Arlington, VA and Seattle, WA. We are passionate about data-driven CRM and loyalty marketing. We are curious about innovation and the future of our industry. And most important of all, we are made up of animal lovers and adventure seekers, proud parents and grill-masters, avid runners and devoted volunteers, anglers and musicians. We are actively seeking others who share our passion, nerdom and curiosity for digital marketing, but who also bring to our team a well-rounded life rich with experience outside the office.Make Every Message MatterOur driving purpose at Response Labs is to Make Every Message Matter.
It's what we strive to achieve every day for our clients by helping them forge more meaningful relationships with their customers through digital CRM and loyalty marketing.
- Do you share our vision and believe that all digital marketing between brand and customer should promote a healthy, mutually beneficial relationship?
- Are you curious about new and innovative ways of doing so?
- Are you motivated by your passion for digital marketing?
- Do you value the responsibility of service to the client?
If you answered yes to all of the above, then let’s talk.
