WEBTOON Entertainment is a leading global entertainment company and home to some of the world's largest storytelling platforms. As the global leader and pioneer of the mobile webcomic format, WEBTOON Entertainment has transformed comics and visual storytelling for fans and creators.
With its CANVAS UGC platform empowering anyone to become a creator, and a growing roster of superstar WEBTOON Originals creators and series, WEBTOON Entertainment’s passionate fandoms are the new face of pop culture. WEBTOON adaptations are available on Netflix, Prime Video, Crunchyroll, and other screens around the world, and the company’s content partners include Discord, HYBE and DC Comics, among many others. We’re seeking a highly motivated Director of B2B Marketing to work closely with the Wattpad & WEBTOON Brand Partnerships team in adapting strategic marketing efforts to attract new and existing advertising clients, from agency level to brand direct.
The Director of B2B Marketing would be responsible for raising and promoting the Wattpad & WEBTOON Brand Partnerships brand across various channels while supporting sellers in their outreach at multiple stages of the funnel. We’re looking for a strategic marketing professional who is a creative storyteller with an analytical mindset who knows how to measure impact and deliver strong results!
What you will be doing:
- Oversee the B2B marketing strategy for Wattpad & WEBTOON Brand Partnerships, translating business needs into insightful and effective go-to-market plans.
- Oversee digital marketing campaigns and initiatives across various platforms which include but are not limited to organic LinkedIn campaigns, social media, email, and digital content creation to generate awareness and elevate the Brand Partnerships brand identity among prospective brands and agency partners.
- Oversee the hiring and management of freelancers, agencies, and other external partners to support marketing initiatives.
- Lead the creation of engaging best-in-class content including blogs, videos, and white papers, by working with our internal creative team and external agencies and freelancers.
- Demonstrate a deep understanding of internal and external market positioning and our target audiences to make event decisions
- Lead B2B research efforts by developing research objectives and methodology, analyzing results, and oversee the creation of compelling content based on insights.
- Strategize on sales enablement collateral including case studies, one-pagers, and pitch decks for target accounts.
- Develop metric-based monthly scorecards with actionable insights that measure the impact of marketing efforts.
- Drive demand and lead generation activities to support revenue growth and performance metrics
- Lead a growing B2B team by providing leadership, guidance, and mentorship to direct reports, fostering a culture of creativity, collaboration, and continuous improvement.
- Collaborate with global and regional partner marketing stakeholders and leadership to set goals, develop priority event list, execute event plans and evaluate performance to drive improvement over time
- Build and manage event campaign program scopes of work, resources, budget, contracts, and timelines
- Manage the budget for all B2B marketing initiatives.
What we’re looking for:
- A passionate and creative leader who can effectively manage and collaborate with direct reports to strategize and execute on projects
- Seven or more years of marketing experience in a fast-moving company, ideally in tech or entertainment or in a B2B role, with a proven ability to drive business results.
- Exceptional analytical skills with a proven track record of delivering results, excellent data fluency.
- Strong content marketing skills with the ability to manage content creation from conceptualization to editing, publishing, optimizing for SEO, and promoting.
- Experience within the full lifecycle of B2B event planning (planning, executing and promotion and post event reporting) across owned and industry wide events
- Experience launching thought leadership pieces and executing events that generate high quality leads and press.
- A problem solver– Demonstrates a deep understanding of the Wattpad and WEBTOON platforms to be able to formulate marketing plans and sales enablement materials that work across both platforms.
- Demonstrated ability to develop marketing strategies and understand the big picture complemented with the skills to execute and pay attention to details.
- Experience in hiring, managing, mentoring, and coaching multinational team members and agencies
- Strong presentation and storytelling skills that enable you to create engaging presentations and collateral.
- Willingness to jump in, roll up their sleeves and support in execution!
Bonus/Additional assets:
- Experience marketing towards agencies
- Familiar with HubSpot, Google AdWords, LinkedIn Advertising
- Experience working in the advertising ecosystem
$140,000 - $170,000 a yearPlease note, the salary above is listed in USD.With approximately 170 million monthly active users, WEBTOON Entertainment’s IP & Creator Ecosystem of aligned companies include WEBTOON, Wattpad--the world’s leading webnovel platform--Wattpad WEBTOON Studios, Studio N, Studio LICO, WEBTOON Unscrolled, LINE MANGA, and eBookJapan, among others.Join us and work with some of the biggest artists, IP, and fandoms in comics!Apply for this job
Life at Wattpad
Thrive Here & What We Value1. Passionate fandoms are the new face of pop culture | 2. Leading global entertainment company and home to some of the world's largest storytelling platforms | 3. Empowering anyone to become a creator through CANVAS UGC platform | 4. Transforming comics and visual storytelling for fans and creators</s> | Emphasis on community building and storytelling | Global reach and diverse team | Remote-friendly company | Commitment to fostering a global team that reflects the diversity of the Wattpad community | Equal opportunity employer with accommodations available for candidates taking part in all aspects of the selection process.</s> | Wattpad WEBTOON Studios is a remote friendly company that encourages remote candidates to apply as long as they are located and authorized to work in either the US or Canada (excluding Quebec) as a precondition of employment. | Wattpad welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process. | Wattpad is an equal opportunity employer that does not discriminate based on age, race, colour, national origin, citizenship, religion, creed, sex, sexual orientation, veteran status, marital status, disability status or any other protected status. | Wattpad has taken a leadership position on creating a culture and an organization that truly values diversity. They believe cultural fit doesn’t mean culturally identical, and diversity of thought helps them to challenge one another to think big and think differently.</s> | 1. Career development; we believe in mentorship and investing in your learning, supporting you to achieve your goals | 2. Health benefits, including vision and dental! | 3. Generous PTO and Parental Leave Topup | 4. 401K Contributions | 5. Commuter Benefits | 6. WorkFrom-Anywhere | 7. Global WEBTOON and LINE FRIENDS discount program | 8. Winter break shutdown and a whole lot more!</s> | 1. Career development opportunities | 1. Passionate fandoms are the new face of pop culture. | 2. Content partners include Discord, HYBE and DC Comics, among many others. | 3. Approximately 170 million monthly active users.</s> | 2. Transforming comics and visual storytelling for fans and creators | 3. Home to some of the world's largest storytelling platforms</s> | Wattpad is a global multiplatform entertainment company whose vision is to entertain and connect the world through stories. | Every month 85 million people around the world spend over 23 billion minutes on Wattpad to share and discover stories they can’t find anywhere else. | Our brand banner includes: Wattpad, Wattpad WEBTOON Studios, Wattpad Books and Wattpad Brand Partnerships. | We’re proudly based in Toronto, but our reach is global. | Come build the future of entertainment and storytelling, and write your next chapter with us! | Wattpad is a remote friendly company and encourages remote candidates to apply as long as they are located and authorized to work in either the US or Canada (excluding Quebec) as a precondition of employment. We are not able to sponsor applicants for work permits. | If you happen to live near the areas of either Toronto, Ontario or Halifax, Nova Scotia, you may also have the opportunity to work from our beautiful offices - 1 located in Downtown Toronto and the other in Halifax.</s> | Wattpad is a remote-friendly company that encourages remote candidates to apply as long as they are located and authorized to work in either the US or Canada (excluding Quebec) as a precondition of employment. | Wattpad values cultural fit doesn't mean culturally identical, and diversity of thought helps them to challenge one another to think big and think differently. | Wattpad is an equal opportunity employer that does not discriminate based on age, race, color, national origin, citizenship, religion, creed, sex, sexual orientation, veteran status, marital status, disability status or any other protected status. They also welcome and encourage applications from people with disabilities and provide accommodations upon request.</s> | RRSP Contributions (Canada), 401K Contributions (USA) | Generous vacation and Parental Leave Top-up | Corporate discount for gym memberships for you and your family | 1. Wattpad is an equal opportunity employer and does not discriminate based on age, race, color, national origin, citizenship, religion, creed, sex, sexual orientation, veteran status, marital status, disability status, or any other protected status. | 2. Wattpad welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process. | 3. Wattpad is a remotefriendly company and encourages remote candidates to apply as long as they are located and authorized to work in either the US or Canada (excluding Quebec) as a precondition of employment. | 4. Wattpad offers career development, health benefits, RRSP contributions, generous vacation and parental leave topup, corporate discounts for gym memberships, winter break shutdown, and more.</s> | 8. Free Wattpad subscription and WEBTOON coins | 9. Winter break shutdown and a whole lot more!</s> | 6. WorkFrom-Anywhere Policy | 8. Winter Break Shutdown and More!</s> | 2. Global Leader in Mobile Webcomic Format | 3. Empowering Creators through CANVAS UGC Platform | 5. Content Partnerships with Discord, HYBE, DC Comics, among others.</s> | 2. Leading global entertainment company. | 3. Home to some of the world's largest storytelling platforms. | 4. Global leader and pioneer of mobile webcomic format. | 5. Transforming comics and visual storytelling for fans and creators.</s> | Wattpad is an equal opportunity employer. | We do not discriminate. Period. | We have taken a leadership position on creating a culture and an organization that truly values diversity. | At Wattpad, we believe cultural fit doesn't mean culturally identical, and diversity of thought helps us to challenge one another to think big and think differently. | We consider employment applicants without regard to age, race, color, national origin, citizenship, religion, creed, sex, sexual orientation, veteran status, marital status, disability status or any other protected status. | If you have any special needs or accessibility requirements, please let us know. We will do our utmost to accommodate, in accordance with applicable local legislation. | Don't meet all the requirements? Studies show women and people of color are less likely to apply to jobs if they do not meet all the qualifications. Therefore, in an effort to build a more diverse workplace, we encourage you to apply anyways.</s> | Wattpad is an equal opportunity employer that values diversity and does not discriminate based on age, race, color, national origin, citizenship, religion, creed, sex, sexual orientation, veteran status, marital status, disability status or any other protected status. | Wattpad offers career development opportunities through mentorship and investing in learning to support employees in achieving their goals. | The company provides health benefits, including vision and dental, RRSP contributions (Canada), 401K Contributions (USA), generous vacation and parental leave top-up, corporate discounts for gym memberships, winter break shutdown, and more. | Wattpad is a remote-friendly company that encourages remote candidates to apply as long as they are located and authorized to work in either the US or Canada (excluding Quebec) as a precondition of employment.</s> | 2. Content partners include Discord, HYBE, and DC Comics | 3. Growing roster of superstar WEBTOON Originals creators and series</s> | 2. Global Leader and Pioneer of Mobile Webcomic Format | 3. Transforming Comics and Visual Storytelling for Fans and Creators | 4. Home to some of the World's Largest Storytelling Platforms</s> | Wattpad WEBTOON Studios is an equal opportunity employer that does not discriminate based on age, race, colour, national origin, citizenship, religion, creed, sex, sexual orientation, veteran status, marital status, disability status or any other protected status. | They believe in mentorship and investing in your learning, supporting you to achieve your goals. | They offer career development opportunities and corporate discounts for gym memberships for employees and their families. | They have a remote-friendly culture and encourage remote candidates to apply as long as they are located and authorized to work in either the US or Canada (excluding Quebec) as a precondition of employment.</s> | Wattpad is an equal opportunity employer and does not discriminate based on age, race, colour, national origin, citizenship, religion, creed, sex, sexual orientation, veteran status, marital status, disability status or any other protected status. | Wattpad offers career development, health benefits, RRSP contributions/401K contributions, generous vacation and parental leave top-up, corporate discount for gym memberships for you and your family, winter break shutdown, and more.</s> | 1. Leading global entertainment company | 2. Home to some of the world's largest storytelling platforms. | 3. Global leader and pioneer of the mobile webcomic format. | 4. Transformed comics and visual storytelling for fans and creators. | 5. Passionate fandoms are the new face of pop culture.</s> | 1. Innovative global company | 2. Growing PR team | 3. Opportunity to learn multiple facets of PR and Communications</s> | Corporate Communications Manager will collaborate cross functionally across the organization to develop and execute proactive communications, thought-leadership, and content strategies to support a range of corporate initiatives.</s> | 1. Passionate and creative leader | 2. Collaborative work environment | 3. Continuous improvement culture</s> | Wattpad is an equal opportunity employer that values diversity and does not discriminate based on age, race, colour, national origin, citizenship, religion, creed, sex, sexual orientation, veteran status, marital status, disability status or any other protected status. | Wattpad is a remote friendly company that encourages remote candidates to apply as long as they are located and authorized to work in either the US or Canada (excluding Quebec) as a precondition of employment.</s>
