Axonify is the frontline enablement solution that’s science-backed and proven to maximize the potential of workforces. Our vision is to reinvent the frontline experience, and we thrive giving them what they need to learn, connect, and get things done.
Our SaaS platform is enjoyable, engaging, and easy to use, with an unprecedented 83% engagement rate. If you're looking for a meaningful product and a great company culture, let's talk!The Senior Digital Marketing Manager will be responsible for executing and optimizing our digital marketing efforts to drive lead generation, conversion, and revenue growth. This individual brings specialized expertise in SEM and digital advertising, complemented by a well-rounded skill set in SEO, landing page optimization, and email marketing.
You will focus on B2B digital marketing strategies, leveraging tactics such as paid search, display advertising, retargeting, account-based marketing, and lead nurturing to effectively target and engage business audiences, while analyzing data to continuously improve performance.
The impact you'll have:
- Develop, execute, and optimize digital marketing campaigns across channels such as Google Ads and LinkedIn Ads to drive B2B lead generation and engagement.
- Manage the creation and optimization of landing pages to increase conversion rates, using A/B testing and other performance improvement techniques.
- Collaborate with the Content and Design teams to create compelling ad copy and visuals.
- Monitor campaign performance, analyze key metrics, and prepare reports to provide actionable insights for continuous improvement.
- Continuously improve ad campaign execution and optimization processes to enhance efficiency and effectiveness.
- Work with the marketing automation platform to develop and implement lead nurturing workflows and segmentation strategies.
- Use Salesforce to track lead progress through the sales funnel and refine marketing strategies based on data insights.
- Apply SEO best practices to enhance the visibility and performance of digital content.
- Stay up-to-date with digital marketing trends and best practices, especially those relevant to B2B audiences.
- Support the overall Revenue team in strategic initiatives and ad hoc projects.
What you'll bring:
- 5+ years of digital marketing experience with a focus on B2B environments
- Experience executing campaigns across multiple channels and platforms, including paid search, display, retargeting, account-based marketing, and lead nurturing.
- Expertise in SEM, especially with Google Ads and LinkedIn Ads.
- Experience with landing page creation, optimization, and performance tracking.
- Proficient with marketing automation platforms, such as Marketo, as well as Salesforce.
- Excellent project management and organizational abilities to manage multiple campaigns and initiatives simultaneously.
- High attention to detail to ensure quality and compliance across all digital marketing assets.
- Ability to collaborate with content, design, and program teams to produce cohesive and high-impact digital marketing campaigns.
It's ok if your experience doesn't check every box! If you check off more than a few - great! We’d welcome a chance to get to know what you can bring, how you can add to our culture, and hear your unique story.
Work location:
At Axonify, we embrace a hybrid-flexible work environment that allows you to choose the best location to support your day the majority of the week. Whether that location is your home office or one of our Axonify offices, located in Waterloo and Toronto, Ontario, you choose. Wednesdays hold a special place in our calendar as Axonifers, in a commutable distance, gather together in one of our offices for “Work from Work Wednesdays." These face-to-face interactions energize our week with meaningful connection and foster collaboration and innovation.
If your location falls outside a commutable distance to Waterloo or Toronto, Ontario, you will have the flexibility to work remotely. No matter where you are, you will be provided with the tools, resources and support to ensure your success. Let’s chat more about our flexible working arrangement!
The things you’ll enjoy:
An impactful product that gives back to the communities and frontline workers that support our everyday lives.People with great attitudes that lead to great results through our values: Empathetic, Bold, Innovative and Empowering.A diverse team that celebrates unique perspectives and experiences that add richness to our culture.Leaders that trust deeply who leverage our skills, adapt to us as individuals and encourage us to be our best selves.Our Perks
Ready to join the team? Here’s what’s next.
Apply. Our Talent Acquisition team is committed to providing an outstanding experience throughout your journey with us. Learn more about Axonify by visiting us at www.axonify.com/careersWe believe our team’s unique life experiences, backgrounds, cultures, beliefs and abilities add richness to our culture and depth to our ideas. Our ongoing commitment to diversity and inclusion creates an environment that supports, empowers and delivers a sense of belonging for all members of the team. We want to remove barriers that may limit you from joining Axonify.
Email us at accessibility@axonify.com to let us know how we can provide you with reasonable accommodations through our candidate journey.Apply for this job
