Job FunctionsCompletes tasks as assigned before designated deadlineManages online biddable media campaigns and programs for agency clientsBuilds client-facing campaign performance reportsParticipates in team meetings
Job RequirementsBachelor's degree in Marketing, Business, Communications, Computer Science, or related field3-5 years of experience with Microsoft Excel2+ years of experience in Marketing and Media Buying2+ years of experience in working with Ad Tech (DSP, Ad Servers, GTM, GA, Facebook Business Manager, Etc.)Comprehensive understanding of topics related to inventory quality, fraud, viewability and brand risk - and the tools that measure these attributes
SkillsMicrosoft Excel, including advanced functionality and formulasDisplay advertising, specifically real-time bidding, ad networks, DSP platforms, attribution models, and associated technologiesAd Tech (DSP, Ad Servers, GTM, GA, Facebook Business Manager, Etc.)Amazon DSP, Amazon Advertising, Vendor Management and Seller ManagementInventory quality, fraud, viewability and brand risk - and the tools that measure these attributesClear understanding of objectives and how they support RiverGuide's mission and visionPassion for this type of workCapacity to handle roles, responsibilities, and challenges presented in this roleAbility to follow instructions and ask questions when neededAptitude for learningAbility to work both independently and as part of a cross-functional team
Programmatic Specialist
Roles and Responsibilities
- Completes all tasks as assigned before the designated deadline
- Complete self guided learning activities and improve skills
- Execute, manage, and optimize online biddable media campaigns and programs for agency clients (e.g. auction/exchange based performance media, audience-based buying, retargeting campaigns) while meeting or surpassing client performance expectations
- Assist with building client-facing campaign performance reports including data quality and insight development
- Perform ongoing ad copy / creative analysis and A/B Testing
- Participate in team meetings including L10s and weeklies
What you need to succeed
- Get it:A clear understanding of the objectives of this role and how it supports the RiverGuide mission and vision
- Want it: A clear passion for this type of work
- Capacity to do it:Clear capabilities to handle the roles, responsibilities, and challenges presented in this role
- Ability to follow instructions and ask questions when needed
- High aptitude for learning
- Ability to work both independently and as part of a cross functional team
- Demonstrable knowledge of display advertising, specifically real-time bidding, ad networks, DSP platforms, attribution models, and associated technologies
- Examples of optimization projects or campaigns that you have been a part of and how you contributed to improved results
- Ability to independently troubleshoot issues
- Strong organizational skills
- Strong verbal and written communication skills
- Knowledge of the media and programmatic space, including DSPs, Ad serving, brand safety, etc.
Required Qualifications
- Bachelor’s degree in Marketing, Business, Communications, Computer Science, or a related field
- 3-5 years of experience with Microsoft Excel, including more advanced functionality and formulas
- 2+ years of experience in Marketing and Media Buying
- 2+ years of experience in working with Ad Tech (DSP, Ad Servers, GTM, GA, Facebook Business Manager, Etc.)
Preferred Experience
- Experience with Amazon DSP, Amazon Advertising, Vendor Management and Seller Management
- Comprehensive understanding of topics related to inventory quality, fraud, viewability and brand risk - and the tools that measure these attributes
- 1+ years of hands to keyboard experience activating DSP
- Experience with Google Analytics
- Experience with Google Display and AdWords
- Experience with other DSP and media buying platforms
- Experience with PowerBI
- Experience with the Basis DSP
- Experience with Social Media campaigns
- Experience working in an agency environment
- Experience in an EOS organizational structure
How performance will be measured
- Matching or surpassing the Bar in the People Analyzer assessment for core values and the GWC
- Timely internal & client communication / responses
- Successful campaign performance and/or demonstrated improvement
- Insightful campaign observations and recommendations
- Independent campaign builds, management and reporting
Benefits and perks of the Job:
- Free Drinks and Coffee
- Open environment optimal for cross departmental collaboration
- Dog friendly - Bring your pet to the office
- United Healthcare Medical, Blue Cross Blue Shield Dental & Vision
- Guardian Life Insurance, long-term disability, short-term disability
- Voya 401(k)
- 401(k) Matching
- Flexible Time Off
- On the job training
- Career pathing and development
- Paid Parental Leave
This job description is intended to outline those functions typically performed by individuals assigned to this classification. This description is not intended to be all - inclusive or to limit the discretionary authority of supervisors to assign other tasks of similar nature or level of responsibility. RiverGuide reserves the right to change or assign to this position as required.W2 only. We are not offering sponsorship at this time.RiverGuide LLC is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, religion, sex, national origin, Veteran status, gender, sexual orientation or disability.
Life at 24G
24G, The Digital Experience Agency, works with the world's leading brands to build meaningful connections everywhere a digital experience lives: on-line, on-site, on Amazon, and on a mobile device. We build direct custom software solutions to answer data, gamification, training, communication needs through large organizations for their people, product, and process challenges. These corporations use our Track360TM platform of 70+ tools to ingest multiple data feeds to sort and solve communication, motivation, distribution challenges smarter and faster. More than just big data solutions, we also create live digital interfaces and connections for event-based interactivity through agency partners.
Our Thread360TM platform weaves digital into live events to help brands engage with their audiences at public and corporate events. At spectacles such as Super Bowl, NCAA Final Four, CES, SXSW, we use Phygital, Augmented and Virtual Reality, Artificial Intelligence and our mobile gaming platform, CrowdPlay 24G, to connect Brands with their audiences. Similarly, at trade shows and user events we offer custom or off-the-shelf solutions to connect brands to their influencers and BtoB clients.
Our team of 80+ programmers, designers, creatives use our own custom Agile process called Digital Alchemy to fast-track these world-class digital solutions. In addition, 24G is one of only a handful of agencies in the world that has exclusive access to specific Amazon APIs making our Amazon Marketing Services team one of the world's leading AMS consultants. Managing sales of more than 1 billion annually, our team maximizes the strength of Amazon marketing to increase sales and profits for our growing list of 30 clients.
Located in Troy, Michigan, our home is a refurbished bowling alley where clients find a creative and engaging space that energizes and inspires the best. If you have a digital challenge or need creative solutions that are Born Digital, contact our Digital Alchemists at 24G.
Thrive Here & What We Value. Competitive base salary and rewarding commission structure. Free Drinks and Coffee. Onsite Bowling for employees, friends, and family. Open environment for cross-departmental collaboration. Dog friendly office policy. United Healthcare Medical benefits. Blue Cross Blue Shield Dental and Vision coverage. Guardian Life Insurance with long-term and short-term disability options. Voya 401(k) plan with matching contributions. Flexible Time Off policy
