Senior Performance Marketing Manager - Atlanta United F.C.

Key Responsibilities

Strategy Development & Execution:

• Develop, lead, and execute comprehensive, data-driven performance marketing strategies across paid search, paid social, display, video, affiliate channels, and programmatic platforms.
• Drive customer acquisition, retention, and engagement initiatives while ensuring alignment with broader business and brand goals.
• Lead and optimize campaigns to drive ticket sales and service, merchandise, and fan engagement using performance marketing techniques like PPC, SEM, and paid social media.
• Oversee and manage budget allocation across platforms, optimizing for maximize ROI, ensuring all campaigns are on budget and on track to achieve KPIs while continuously testing new approaches and channels.
• Full end to end management setup of campaigns across digital platforms, including but not limited to, creative development, messaging approach, audience segmentation, budget oversight, tracking operations and campaign analytics/optimization

Campaign Management:

• Oversee the planning, creation, and optimization of digital marketing campaigns that target various segments of the Atlanta United fan base.
• Manage large-scale digital marketing campaigns with a focus on A/B testing, dynamic content, and audience segmentation to optimize for performance and relevance.
• Partner with internal and external teams (creative, media buying, agencies) to build engaging, personalized, and high-converting ad campaigns.
• Continuously test new digital channels, ad formats, and targeting strategies to optimize marketing efforts.
• Continuously monitor campaign performance and refine strategies based on data-driven insights, emerging trends, and industry best practices.

Data Analysis & Reporting:

• Analyze campaign performance and track KPIs using relevant platforms
• Lead weekly, monthly, and quarterly performance reviews, presenting insights to senior leadership with clear recommendations for strategy adjustments.
• Provide actionable insights and present reports to senior management on campaign effectiveness, including data on customer acquisition, retention, and ROI.
• Partner closely with analytics and CRM teams to enhance targeting, segmentation, and attribution models, ensuring campaigns are tailored for the highest impact.
• Use A/B testing and data analytics to inform decisions on ad spend, messaging, creative formats, and audience targeting.
• Develop and maintain advanced reporting dashboards to provide key stakeholders with visibility into performance metrics, including acquisition costs, lifetime value (LTV), return on ad spend (ROAS), and more.

Collaboration & Leadership:

• Work cross-functionally with integrated marketing team, creative, and CRM to ensure campaigns are cohesive, impactful, and aligned with club initiative and broader organizational goals
• Partner with the CRM and data teams to improve segmentation and targeting for personalized campaigns.
• Manage external agency relationships, ensuring high performance, accountability, and collaboration in delivering campaign success.
• Mentor and guide team members, ensuring the team is well-versed in performance marketing best practices and industry trends.

Innovation & Industry Knowledge:

• Stay at the forefront of digital marketing trends, emerging technologies, and competitive insights, incorporating new strategies and tools into campaigns to enhance efficiency and effectiveness.
• Drive experimentation with new platforms, ad formats, and targeting strategies to consistently innovate and evolve the marketing strategy.
• Champion the use of machine learning, predictive analytics, and automation to enhance campaign performance.

Qualifications:

• Bachelor’s degree in marketing, business, communications, or a related field.

• 7+ years of experience in performance or digital marketing preferably within sports and entertainment with a proven track record of driving revenue growth through multi-channel digital marketing strategies.
• Proven track record of managing and optimizing multi-channel marketing campaigns.
• Expertise in managing significant media budgets with hands-on experience across tools/platforms like Google Ads, Meta, TikTok, programmatic display, and other performance marketing platforms.
• Strong understanding of audience segmentation, data-driven decision-making, and campaign optimization.
• Strong understanding of advanced audience segmentation, targeting, retargeting, and personalization techniques.
• Advanced knowledge of data analytics platforms, including Google Analytics, Tableau, and attribution modeling tools
• Proven experience with campaign attribution models, A/B testing, conversion optimization, tracking, and reporting, including multi-touch attribution and marketing mix modeling.
• Experience conducting regular meetings with other departments to develop cross-functional alignment.
• Proficient in project management, inclusive of strategy development, budget and timeline considerations and proper after-action review

Key Skills

• Strong verbal and written communication and collaboration skills.
• Ability to maintain professionalism when communicating with and managing multiple internal and external stakeholders.
• Ability to multitask and prioritize tasks effectively.
• Work in a timely, efficient manner to hit deadlines that come with the dynamic sports industry.
• Dynamic storyteller, with excellent copywriting skills.
• Ability to gather and analyze information to find a solution quickly and effectively.
• Displays skills in advocacy, inclusivity, and innovation for continued growth of the organization.
• Maintain professionalism when communicating with internal and external stakeholders.
• Displays a high level of service and support to all internal departments.

Additional Info:

• Passion for sports, especially soccer, is a plus.
• Must be willing to work flexible hours, including evenings and weekends, to accommodate game days and special events.