At Pair Eyewear, we’re building the largest global eyecare company in the world focused on bringing personalization to the end to end eyecare experience, starting with your glasses. We’ve developed the first personalized eyewear brand where glasses can be an extension of your personality, mood, and interests. With funding from leading venture capitalists in the consumer space, partnerships in the entertainment, sports, and fashion arenas, and a team of passionate individuals, we’re on a mission to completely revolutionize the eyewear industry. We’re excited that we already have the support of Good Morning America, The Today Show, Oprah Magazine, CNN, and Forbes helping us share our story.
Pair Eyewear is seeking a Director of Growth to lead our customer acquisition efforts. This role will report to our Vice President of Marketing. As the Director of Growth, you will develop and implement tested and novel strategies to efficiently expand the Pair universe in the United States and abroad. You will partner closely with other leaders across marketing, tech, wholesale, and operations to expand Pair’s reach and impact.
What You’ll Do:
- Strategize and implement growth marketing strategies to drive efficient customer acquisition across optimize current marketing channels including, but not limited to: Meta, TikTok, Google, YouTube, TV (Streaming and Linear), Influencer, and Organic Social.
- Develop a holistic testing roadmap for new marketing channels and initiatives based on your previous experiences and learnings. Regularly report on the successes and learnings of the efforts with the wider team.
- Partner with our VP of Marketing to establish annual, quarterly, and monthly budgets for all marketing channels. Additionally, you’ll work with our Director of Lifecycle and VP of Finance to provide inputs for forward looking growth forecasts.
- Go high and low - provide both strategic leadership and make tactical recommendations for changes to our varied growth marketing channels to optimize for efficient growth.
- Have a strong perspective on performance creative, work with the team to develop funnels, landing pages, ad creative, and more.
- Lead and mentor our in-house team, across various levels, exemplifying Pair’s core values. Establish and own customer acquisition goals and KPIs, as well as report on key metric updates to the Pair Eyewear leadership team.
- Partner with our Director of CRM & Lifecycle Marketing and analytics teams to amplify profitable marketing channels, offers, and funnels. Work closely with Data and Tech to iterate and optimize our attribution methodologies.
Who You Are:
- An experienced team leader who loves to build with a track record of helping teams excel.
- A data-driven marketer who can analyze multiple streams of information and develop a cohesive strategy for leadership and growth.
- Proven track record of scaling customer acquisition at eight and nine-figure revenue brands.
- Ability to communicate across various functions and support your peers to deliver on business priorities.
- You thrive in an ambiguous working environment, are flexible to changing priorities.
- You are eager to learn and excited by a high-volume work environment.
Need to Have:
- 8+ years of growth marketing experience, with a focus in ecommerce and consumer brands
- Expert-level knowledge of major growth marketing channels, including paid & organic social, search, TV (streaming & linear), and direct mail.
- Experience with budget management and financial forecasting in collaboration with finance teams.
- Strong leadership experience with developing high performing teams.
Nice to Have:
- Background in retail and wholesale marketing.
- Background in ecommerce startups and D2C consumer companies, ideally within industries like fashion, healthcare, consumer goods, or fintech.
- Experience managing international campaigns and adapting strategies for global markets.
Some Benefits and Perks of Working At Pair:
- Health, vision and dental insurance
- Generous vacation policies
- Competitive salaries with equity opportunities
- Retirement savings plan options
- NYC dog friendly office with flexible hybrid work options
- Free eyewear (plus discounts for family and friends)
At Pair, we carefully consider a wide range of factors when determining compensation. These considerations can cause your compensation to vary. The pay range for this position is expected to be between $170,000 - $200,000 and will depend on your skills, qualifications, and experience. Additionally, this role might be eligible for discretionary short-term and long-term incentives. We encourage all interested candidates to apply.Pair is an equal opportunity employer. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of actual or perceived age, ancestry, citizenship, color, disability, familial status, family responsibilities, gender identity/expression, genetic information, marital status, matriculation, national origin, personal appearance, political affiliation, pregnancy or related condition (including breastfeeding), race, religion, sex, sexual orientation, socioeconomic status, veteran status, or any other characteristic protected by law.
We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
