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Lead People Business Partner, GTM

WebflowUnited StatesRemote

At Webflow, our mission is to bring development superpowers to everyone. Webflow is a Website Experience Platform (WXP) that empowers modern marketing teams to visually build, manage, and optimize stunning websites. With AI-driven personalization baked in, Webflow enables teams to significantly boost conversion rates, translating directly into measurable business growth. From independent designers and creative agencies to Fortune 500 companies, millions worldwide use Webflow to be more nimble, creative, and collaborative.
We’re looking for a Lead People Business Partner to support our GTM teams. Our strategic business partners align our people strategies with our company business objectives and mission. They collaborate with Webflow leaders and people team members to identify and implement people-related programs and solutions. They are responsible for understanding the organization’s goals and supporting them with expert advice on talent management, performance management, employee engagement, workforce planning, and employee relations.

About the role:


  • Location: Remote-first (United States)
  • Full-time
  • Permanent 
  • Exempt
  • The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills (all figures cited below are in USD and pertain to workers in the United States). 
  • Zone A: $179,000 - $251,500
  • Zone B: $168,000 - $236,500
  • Zone C: $157,000 - $221,500
  • Reporting to the Director, People Business Partner

Please visit our Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.

  • Reporting to the Director, People Business Partner

As a Lead People Business Partner, you’ll … 

  • Align our teams and talent to Webflow’s strategy
  • Design, plan and execute strategic HR initiatives that support company initiatives
  • Deliver data-backed insights, recommendations and actions that align talent to Webflow’s strategy
  • Act as a trusted partner to Webflow management
  • Collaborate with and coach managers to provide the very best conditions for our talent to do their best work
  • Consult to colleagues and executives around people, management, and business initiatives
  • Support our Webflow team and organization 
  • Address employee relations in ways that benefit the business and the individuals
  • Bring a big-picture lens to day-to-day tactical people work

In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role.

About you:


You’ll thrive as a Lead People Business Partner if you:

  • Are passionate about helping others succeed
  • Have a keen interest in the business and possess strong business acumen
  • Show impeccable judgment and the ability to balance the needs of the business with the needs of its talent
  • Have experience supporting fast-paced remote GTM teams 
  • See obstacles as intriguing challenges
  • Have the ability to coach to all levels from Executives to first-line managers
  • Enjoy working collaboratively
  • Have 10+ years People or HR business partnering experience
  • Experience managing outside of HR or in COEs is a plus

Our Core Behaviors:


  • Obsess over customer experience. We deeply understand what we’re building and who we’re building for and serving. We define the leading edge of what’s possible in our industry and deliver the future for our customers
  • Move with heartfelt urgency. We have a healthy relationship with impatience, channeling it thoughtfully to show up better and faster for our customers and for each other. Time is the most limited thing we have, and we make the most of every moment
  • Say the hard thing with care. Our best work often comes from intelligent debate, critique, and even difficult conversations. We speak our minds and don’t sugarcoat things — and we do so with respect, maturity, and care
  • Make your mark. We seek out new and unique ways to create meaningful impact, and we champion the same from our colleagues. We work as a team to get the job done, and we go out of our way to celebrate and reward those going above and beyond for our customers and our teammates

Benefits & wellness


  • Equity ownership (RSUs) in a growing, privately-owned company.
  • 100% employer-paid healthcare, vision, and dental insurance coverage for employees and dependents (full-time employees working 30+ hours per week), as well as Health Savings Account/Health Reimbursement Account, dependent care Flexible Spending Account (US only), dependent on insurance plan selection where applicable in the respective country of employment; Employees may also have voluntary insurance options, such as life, disability, hospital protection, accident, and critical illness where applicable in the respective country of employment
  • 12 weeks of paid parental leave for both birthing and non-birthing caregivers, as well as an additional 6-8 weeks of pregnancy disability for birthing parents to be used before child bonding leave (where local requirements are more generous employees receive the greater benefit); Employees also have access to family planning care and reimbursement
  • Flexible PTO with a mandatory annual minimum of 10 days paid time off for all locations (where local requirements are more generous employees receive the greater benefit), and sabbatical program
  • Access to mental wellness and professional coaching, therapy, and Employee Assistance Program
  • Monthly stipends to support health and wellness, smart work, and professional growth
  • Professional career coaching, internal learning & development programs
  • 401k plan and pension schemes (in countries where statutorily required) financial wellness benefits, like CPA or financial advisor coverage
  • Discounted Pet Insurance offering (US only)
  • Commuter benefits for in-office employees

Temporary employees are not eligible for paid holiday time off, accrued paid time off, paid leaves of absence, or company-sponsored perks unless otherwise required by law.

Remote, together


At Webflow, equality is a core tenet of our culture. We are an Equal Opportunity (EEO)/Veterans/Disabled Employer and are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law.

Pursuant to the San Francisco Fair Chance Ordinance, Webflow will consider for employment qualified applicants with arrest and conviction records.

Stay connected


Not ready to apply, but want to be part of the Webflow community? Consider following our story on our Webflow Blog, LinkedIn, X (Twitter), and/or Glassdoor. 

Please note:


We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Upon interview scheduling, instructions for confidential accommodation requests will be administered.To join Webflow, you'll need a valid right to work authorization depending on the country of employment.If you are extended an offer, that offer may be contingent upon your successful completion of a background check, which will be conducted in accordance with applicable laws.

We may obtain one or more background screening reports about you, solely for employment purposes.For information about how Webflow processes your personal information, please review Webflow’s Applicant Privacy Notice. 

Life at Webflow

Webflow empowers designers to create beautiful, responsive websiteswithout writing a single line of code, or relying on a developer. Its drag-and-drop interface looks, feels, and works like familiar desktop design tools, and writes clean, semantic code any developer would be proud of. Get started todayfor freebut brace yourself: your workflow's about to be transformed. Webflow is backed by Y Combinator, Khosla Ventures, Tim Draper, and other awesome investors.
Thrive Here & What We Value1. Equity ownership in a growing, privately-owned company2. 100% employer-paid healthcare (US only), vision, dental insurance for full-time employees; Health Savings Account/Flexible Spending Account3. Paid parental leave and pregnancy disability benefits4. Mental wellness support and professional coaching programs5. Monthly stipends for health, smart work, and growth6. Professional career coaching and internal learning & development7. 401k plan and pension schemes (US only)8. Discounted Pet Insurance offering (US only)9. Commuter benefits for in-office employees23. Equality and inclusion as core company values
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