Summary:
As a Marketing Coordinator, you are the heart of lead generation and building brand awareness for our autonomous finance solutions. You will support the Marketing Manager in three main aread:
Managing and executing various field marketing channels, including virtual webinars, trade-shows, speaking sessions, executive round tables, industry groups and more.Work with cross-functional partners, including sales and other marketing departments to deliver your objectives.Identifying Active Buy prospects and having meaningful interactions with prospects coming from inbound channelsThe ideal candidate will be hard-working, detail-oriented, and able to undertake a variety of marketing tasks surrounding all aspects of event planning & execution. The right person should be able to work diligently under pressure and have the ability to work with different departments and teams, as needed. This role requires up to 25-45% of travel.
Your Day-to-Day:
- Create your own marketing campaigns to generate sales pipeline through marketing activities such as internal and external conferences, trade-shows, webinars, speaking engagements, roundtables and more
- Source prospective partners, programs, and events, and evaluate for fit with overall strategy
- Collaborate with external and internal stakeholders: From vendors, to customers, to colleagues
- Monitor and create reports and budgets by comparing and analyzing results with plans and forecasts
- Work with marketing leadership to align with overall goals, plans, and budgets
What You Need to be Successful:
- Bachelor’s degree required
- 2+ years of relevant experience (marketing, advertising, public relations)
- Knowledge of traditional marketing and digital marketing tools
- Experience promoting programs through various marketing channels (email, social, paid, etc.)
- Translate business goals to execution with a data-driven approach
- Excellent verbal and written communication skills
- Impeccable organization skills with attention for detail
- Solid computer skills with Microsoft Office (with emphasis on Microsoft Excel), G-Suite (with emphasis on Google Sheets), and a CRM database
Perks & Benefits:
- Performance-based bonus
- Competitive benefits, 401k matching plan and wellness resources
- Chance to earn stock options for top-performers
- Paid parental leave
- Paid company & flex holidays
- ZINGy environment: quarterly events, team outings, and MORE!
