Paid Search Sr. Strategist

Who We Are:

We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services.As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, Creative, and Web Development.

Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients. At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways. Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

**We support 100% remote, in-office, or hybrid work styles for anyone legally eligible to work in the U.S.

A day in the life:

The Paid Search Senior Strategist is responsible for owning the execution, performance, and growth of their marketing service within their book of business. You will service the most complex, enterprise-level accounts, and are highly regarded for their mastery over Paid Search advertising.A Senior Strategist is exceptional at working under pressure and navigating probing client questions, difficult conversations, roadblocks, and account issues. On top of their Paid Media knowledge, the Senior Strategist has an understanding of cross-channel strategy and how their service impacts the broader media mix.

Responsibilities:

Enterprise-level account campaign management, including daily optimizations, campaign creation, and high-level strategy ownership
Provide intelligent analysis, interpretation, and action plans based on campaign performance data and data from client-specific sources of truth (e.g. GA, Shopify, etc.)
Participate and engage in weekly department scrums and training sessions to further channel knowledge
Continuously seek to improve campaign performance against client goals
Maintain frequent and excellent communication both on internal agency teams and externally with assigned clients
Seek to utilize available AI and outsource resources to assist in workflow wherever possible
Participate in the development process for new department training materials

Role Requirements:

Ideally 3-4 years of digital marketing experience. 2+ years in an agency setting
Minimum 2+ years of hands-on experience with Search Engine Marketing: Specifically having experience with campaign development and optimization processes such as bid optimization, keyword research, ad copy development on large, enterprise-level accounts
Significant campaign management experience in 3 or more of the following additional campaign types: Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns, Bing Ads
Proficiency in Google/Microsoft Office Suite(s)
Proficiency in Google Analytics
Expert knowledge of funnel marketing and paid media’s place in the marketing funnel
Strong ability to formulate meaningful insights from marketing data, going beyond the stat and telling the story

Key Performance Indicators (KPIs)

$13.5k team-member EBITDA
Maintain below 10% Client Churn Rate
4-6 Accounts (complex/large accounts in the top 100 of the agency)

Most Important Things (MITs)

Excellence in channel production and account performance
Cross-channel collaboration
Internal communication

Benefits & Perks:

Base salary + commission opportunities
Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium
401(k) plan - 4% employer contribution matching
Unlimited Time Off available on day one
Fully flex work environment: full-remote, in-office, or hybrid
Employee Assistance Program (EAP)
13 observed national holidays + 2 mental health recharge days per year
2 Free Employee Assistance Programs
Unlimited opportunities for growth & leadership within a rapidly growing firm
Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
Quarterly awards including prize money and recognition for outstanding performance
Opportunities to be involved in company DEI initiatives

Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity.

All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process.

All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/. If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at recruiting@powerdigital.com before taking any further action in relation to the correspondence.

Life at Power Digital

Thrive Here & What We ValuePeople-first firm | Value diversity in backgrounds and experiences | Recognized as the most valued and respected private growth marketing firm in the world | Best-in-class services including SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, Creative, and Web Development | Proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways. | Dynamic team of consultative marketers, creatives, analysts and technologists who challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey | Base salary + commission opportunities | Medical Bonus | 15 paid vacation days (PTO) per year | Fully flex work environment: full-remote, in-office, or hybrid | Employee Assistance Program (EAP) | 17 observed Colombian national holidays + 2 mental health recharge days per year | Legal benefits like Prima, Cesantias. Paid Social Security | Unlimited opportunities for growth & leadership within a rapidly growing firm | Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s) | Quarterly awards including prize money and recognition for outstanding performance | Opportunities to be involved in company DEI initiatives</s> | People-first firm that values diversity in backgrounds and experiences | Equal Opportunity Employer with employees from different strengths, experiences, and backgrounds | Inclusion is everyone's responsibility</s> | Vision to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services | Dynamic team of consultative marketers, creatives, analysts and technologists challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey | Recognized as the most valued and respected private growth marketing firm in the world with a scalable brand, culture and services | Vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services | Strong focus on professional growth within a rapidly growing firm | Unlimited PTO (available on day one) | Fully flex work environment: full-remote, in-office, or hybrid sup. | Regularly scheduled mental health and recharge days | 401k plan | Quarterly awards and recognitions for outstanding performance | Clear pathway to leadership for every position | Ongoing employee development programs for personal and professional growth</s> | Dynamic team of consultative marketers, creatives, analysts and technologists challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.</s> | Managing billions in media, our team is hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients. | Dynamic team of consultative marketers, creatives, analysts, and technologists | Emphasis on inclusion and making an impact inside and outside of the workplace.</s> | Employee Assistance Program (EAP) and mental health recharge days per year</s> | Unlimited Opportunities for Growth & Leadership within a Rapidly Growing Firm</s> | Equal Opportunity Employer with a focus on inclusion | Dynamic team of consultative marketers, creatives, analysts, and technologists who challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.</s> | Vision to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture, and services | 1. PeopleFirst Firm | 2. Value for Diversity in Backgrounds and Experiences | 3. Proprietary Technology nova | 4. Bestin-Class Services | 5. HyperFocused on Helping Brands Drive Revenue Growth and Brand Recognition</s> | Recognized as Most Valued and Respected Private Growth Marketing Firm in the World</s> | Full-service growth marketing firm offering best-in-class services including SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, Creative, and Web Development | Dynamic team of consultative marketers, creatives, analysts and technologists challenging traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.</s> | Emphasis on Inclusion and Embracing Diversity | Focus on Driving Revenue Growth and Brand Recognition for Leading and Emerging Companies</s> | 100% remote, in-office, or hybrid work styles for anyone legally eligible to work in the U.S.A | Unlimited Time Off available on day one | Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium | 401(k) plan - 4% employer contribution matching | 12 observed United States national holidays + 2 mental health recharge days per year | Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity.</s> | Vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services.</s> | 100% remote, in-office, or hybrid work styles available for anyone legally eligible to work in the U.S.A | 12 observed national holidays + 2 mental health recharge days per year | Equal Opportunity Employer with a commitment to inclusion | Tech-enabled growth firm that values people-first approach | Emphasis on collaboration with key stakeholders | Focus on driving revenue growth and brand recognition for clients</s> | Proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways.</s> | Emphasis on helping brands drive revenue growth and brand recognition | Vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture, and services | Equal Opportunity Employer that strives to make an impact inside and outside of the workplace | Quarterly awards including prize money and recognition for outstanding performance</s>