fairlife, LLC is a Chicago-based nutrition company that creates great-tasting, nutrition-rich and dairy products to nourish consumers.
With nearly $3B in annual retail sales, fairlife’s portfolio of delicious, lactose-free, real dairy products includes: fairlife® ultra-filtered milk;
Core Power®
High Protein Shakes, a sports nutrition drink to support post-workout recovery;
fairlife® nutrition plan™, a nutrition shake to support the journey to better health.A wholly owned subsidiary of The Coca-Cola company, fairlife, LLC has been recognized by both Fast Company and Nielsen for its industry leading innovation.To learn more about fairlife and its complete line of products, please visit fairlife.com.
Job Purpose:
As the Regional Sales Manager, you will play a vital role in driving sales growth within your assigned region, assigned bottlers, and assigned customers, and act as the Fairlife SME (subject matter expert) with our partners. Responsible for overseeing all aspects of sales & execution within an assigned region, including daily management of distributor partners to achieve profitable growth and deliver on KPI’s, store visits to review execution with all partners internal and external, organizing planning/review meetings with our distributor partners, partnering with commercial teams to bring programs into the market, and preparing for and conducting sales calls with assigned Key Accounts. This position requires extensive travel within the assigned region, approximately 50% of the time.
Job Duties:
- Manage all aspects of sales & execution to deliver KPI’s and align to corporate goals
- Build and maintain strong relationships with key clients, distributors and retail partners.
- Identify new business opportunities to expand sales and market share.
- Conduct market research and analysis through reporting tools and store visits to stay informed on trends in industry, assigned market vs ROM/national, or customer.
- Deliver brand strategies and initiatives to distributor network within the territory
- Store visits to review execution with all partners internal and external, including but not limited to bottlers, NAOU, and Acosta
- Partner with internal partners to collaborate on selling tools, strategies and guidelines.
- Meet with Distributor Network to develop plans and provide category expertise.
- Assist in presenting Core Power’s strategies with customers; both local/regional as needed across all channels, supporting NRS division calls points, and any assigned customers.
- Assist in executing Core Power priorities in outlets across all channels.
- Participate in distributor meetings to update sales teams on programming, blocking and tackling metrics and actions needed, as well as sharing success stories and receive input from the sales representatives. Develop “share of mind”.
- Ensure local/national chain programming is being adhered to at store level (pricing, positioning).
- Identify distribution voids and develop a gap closing plan.
- Complete any paperwork/spreadsheets that may be necessary including trackers, market surveys, etc.
- Deliver regular quantitative and qualitative analysis and feedback to National Management Team on program results, this includes but is not limited to Weekly/Monthly Regional Recaps as well as RTE and RE Quarterly check ins.
- Be an enthusiastic, personable and engaging brand ambassador at all times with unsurpassed product knowledge including brand positioning and functional benefits as well as retail pricing strategy.
- Expected to be in market on a regular basis, covering entire geography of assigned area with a total portfolio lens while in market.
- Periodically leave assigned territory to assist other markets with crew drives as requested by your Manager.
Skills/Qualifications Required:
- Prior Key Account Management sales experience is a must (5 years, preferably with food or beverage products).
- Local market knowledge (geography, key contacts, etc.).
- Professional approach and demeanor.
- Proactive attitude with entrepreneurial skill set, who thrives in a multi-tasking environment.
- Demonstrated ability to deliver creative solutions that deliver on business objectives in response to inevitable market challenges.
- Strong communication, interpersonal and organizational skills.
- Demonstrated knowledge of building sales presentations
- Demonstrated knowledge of industry data tools such as Nielsen, Power BI, Numerator
- The ability to lift 50 lbs.
- A vehicle, valid driver’s license, and proof of insurance.
Position Location: Northern California RegionPosition Reports to: Sr. Director of Sales in Regiontravel requirements: 50%fairlife, LLC is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. All qualified applicants and employees will be given equal opportunity.
Selection decisions are based on job-related factors.In addition to its nondiscrimination commitment, the Company will also provide reasonable accommodation of qualified individuals with known disabilities unless doing so would impose an undue hardship on the Company. If you have a disability and would like to request accommodation in order to apply for a position with us, please email careers@fairlife.com.
