Description
We’re seeking a strategic, hands-on Director of Growth Marketing to lead the charge in driving pipeline, scaling demand generation, and positioning CloudZero as a leader in the market. As the Director of Growth Marketing, you’ll focus on all upstream activities that generate pipeline and support customer acquisition in the modern software-buying landscape. You’ll be responsible for optimizing the full-funnel marketing strategy, including SEO, content creation, paid media, social media, and nurturing leads.
Key Responsibilities
- SEO Strategy & Execution: Develop and implement an SEO strategy that increases organic search traffic, enhances content discoverability, and generates high-quality leads.
- Content & Blogging: Lead content development, including blogs and guides, to educate, nurture, and convert prospects.
- Lead Magnets: Design and optimize lead generation tools that capture high-quality prospects and support lead nurturing efforts.
- Conversion Rate Optimization (CRO): Own the optimization of landing pages, forms, and conversion flows to maximize lead-to-customer conversion rates.
- Paid Advertising: Manage paid media campaigns (Google Ads, LinkedIn, Programmatic, etc.) to drive targeted traffic and generate qualified leads with a strong ROI.
- Social Media Engagement: Craft and execute a strategy to build awareness, engage with audiences, and generate leads through social media channels.
- Webinars & Virtual Events: Support the planning and execution of webinars, online events, and product demos to generate leads and establish thought leadership.
- Influencer Marketing: Build and manage relationships with industry influencers to extend brand reach and credibility.
- Email Nurture Campaigns: Develop and optimize email campaigns to nurture leads, guide prospects through the buyer journey, and increase conversion rates.
- Customer Referral Programs: Design and scale referral programs that incentivize existing customers to refer new business.
- Website Management & Optimization: Oversee the strategy, design, and ongoing optimization of the company website to ensure it is user-friendly, conversion-optimized, and aligned with brand messaging and growth objectives.
- Market Insights: Continuously analyze market trends, customer behavior, and competitive landscape to identify opportunities for growth.
- Team Building: Hire, train, and develop a high-performing demand generation team to support the scale of growth.
- Cross-Functional Collaboration: Partner with product marketing and revenue marketing teams to align on messaging, positioning, and awareness efforts, ensuring the marketing strategy is cohesive across channels.
Requirements
- 7+ years of experience in growth marketing, demand generation, or similar roles in SaaS or tech.
- Proven track record of developing and scaling multi-channel growth marketing strategies (SEO, content, paid media, email, social, etc.).
- Experience in building and optimizing a scalable demand generation model with measurable results.
- Hands-on experience with A/B testing, CRO, and full-funnel marketing optimization.
- Strong understanding of SEO tools, Google Analytics, HubSpot, and 6sense.
- Leadership experience in hiring, training, and developing marketing teams.
- Excellent collaboration skills to work cross-functionally with sales, product, and executive leadership teams.
- Entrepreneurial mindset with a passion for taking ownership and driving results in a fast-paced, growing company.
Personal Characteristics
- Visionary & Strategic: Able to balance big-picture thinking with a focus on execution.
- Data-Driven: Analytical, with a passion for optimizing based on performance data and insights.
- Team-Oriented: A collaborator who focuses on what’s best for the business and builds strong cross-team relationships.
- Bold & Disruptive: Brave enough to challenge the status quo and make an impact in the cloud cost optimization industry.
- Execution-Oriented: Prioritizes goals, manages multiple projects, and executes efficiently.
- Culture Builder: Creates strong morale and fosters an environment of success, fun, and open communication.
About CloudZero
Cloud cost management is one of the biggest challenges organizations face today. As cloud adoption continues to accelerate, so do the complexities and costs associated with it — and macroeconomic conditions only increase pressure to prove cloud efficiency. That’s why we built CloudZero: a SaaS platform at the intersection of next-generation cloud cost management and FinOps. CloudZero ingests billing and usage data from all cloud, SaaS, and PaaS providers, organizes it in real time according to our customers’ business structures, lets customers view it at any level of time or resource granularity, and ultimately empowers them to make more informed business decisions.Since our founding in 2016, our mission has been to make efficient innovation a reality for every cloud-driven organization.
At CloudZero, we believe every engineering decision is a buying decision, yet the cost conversation often bypasses the engineers who drive those determinations. To solve this, we’ve built a dynamic, single-page application that answers the complex, data-heavy questions every cloud-based organization needs to ask if they want to grow their company profitably.To date, we’ve raised over $52 million from leading venture capital firms across the country. We’re solving problems of massive scale, business importance, and complexity in a space that needs it more than ever. We’re growing rapidly and would love for you to be a part of it!
Equal Opportunity Employer
CloudZero is an equal opportunity employer and values diversity. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status or disability status. All job offers are contingent upon the candidate passing background and reference checks.
