ABOUT H. J. RUSSELL & COMPANY
Established in 1952, H. J. Russell & Company (Russell) is a vertically integrated service provider specializing in construction, real estate development, and program management. As a pivotal force in the industry, our vision is to empower communities economically and socially through innovative and impactful projects. Based in Atlanta, GA, we also have a strong presence in key cities such as Boston, MA; Los Angeles, CA; Dallas, TX; and Savannah, GA.
SUMMARY
J. Russell & Company, a leader in commercial construction services, is seeking a dynamic Senior Director of Marketing and Sales Enablement to lead our marketing department and drive the implementation of our brand strategy. This individual will oversee all aspects of marketing and communication, implementing our strategic marketing efforts and supporting business development initiatives. Reporting directly to Michael B. Russell, the Senior Director of Marketing and Sales Enablement, will manage a small team, including the Communications & ABM Manager and Sales Enablement Manager, to ensure cohesive and aligned marketing efforts across the organization. This role requires a hands-on leader who can manage the marketing function and contribute to company-wide objectives.ESSENTIAL DUTIES & RESPONSIBILITIES include the following. Other duties may be assigned.
- Strategic Marketing Leadership: Work with the firm’s Fractional CMO (or equivalent) to implement a comprehensive marketing strategy aligned with business objectives and ABM strategy, positioning H. J. Russell & Company as a trusted partner to public and private owners and other construction companies.
- Team Management and Development: Lead and mentor the marketing team, specifically overseeing the Communications & ABM Manager and Sales Enablement Manager. Work collaboratively with both roles to ensure a cohesive approach to brand visibility, account-based marketing, and sales enablement. Facilitate their growth within their positions, fostering cross-departmental collaboration and alignment with company objectives.
- Stakeholder Engagement: Cultivate relationships with internal stakeholders, helping educate teams on sales and marketing best practices. Strengthen the marketing department’s visibility and role as a strategic partner within the firm.
- Brand and Content Management: Oversee the implementation of the brand strategy, ensuring all marketing materials and communications reflect H. J. Russell & Company’s values and market position. Working with the firm’s outside marketing agency, help guide the development of high-quality, targeted ABM campaigns, proposal content, and presentations that align with the company’s sales goals and market presence.
- Campaign and Project Management: Coordinate the efforts of the Communications & ABM Manager and Sales Enablement Manager to execute top-of-funnel and sales-aligned initiatives. Lead and support high-stakes proposal submissions, ensuring that sales enablement materials meet the highest standards and effectively support business development objectives.
- Market Insights and Data Analysis: Conduct market research to identify trends, competitor actions, and customer insights, ensuring strategies align with industry changes and client needs. Use data to drive marketing decisions, track ROI, and provide actionable insights to the sales team.
- Public Relations and Communications: Manage media relationships, press releases, and external communications, building the company’s reputation as an industry leader. Coordinate with the Communications & ABM Manager to maintain a strong and cohesive external brand presence.
- Agency and Vendor Management: Source and manage external agencies, including PR, digital marketing, and technology providers. Ensure external partners deliver high-quality, cost-effective work that aligns with the company’s standards and strategic goals.
- Performs work in a safe manner and actively encourages others to do the same.
Authority:
- The Senior Director of Marketing will oversee the implementation of Russell brand’s strategic direction, supervise the Communications & ABM and Sales Enablement Managers, and be accountable for the department's alignment with the firm’s sales and business development objectives.
Essential Attributes:
- Strong knowledge of marketing best practices, with a focus on B2B strategy, brand positioning, and digital marketing including ABM, project pursuit strategy, proposal development, and interview coaching.
- 10+ years of direct AEC marketing and sales enablement experience, preferably with another construction company.
- Excellent interpersonal and leadership skills, with a collaborative approach to managing a team.
- Can-do positive attitude.
- Ability to multi-task and to work well under pressure in a fast-paced environment.
- Willingness to occasionally work additional time when needed to meet deadlines
- Professional communication skills – verbal, written, presentation, etc.
- Strong desire to learn new skills and teach others.
- Shows initiative, drive and focus.
- A consistently GREAT attitude.
- Ensures personal compliance with company policies and procedures.
- Ensures that leadership and internal stakeholders are kept fully informed regarding related marketing activities.
- The successful candidate must be able to balance the management of big-picture growth initiatives with day-to-day content generation and sales support. This position will require a high comfort level with automation tools and marketing technologies.
- A solid track record in multi-channel project management, B2B copywriting (AEC preferred), event planning, social media, web management, public relations, and graphic design is essential to succeed in this role.
Education & Experience:
Bachelor’s degree in Marketing, Communications, Business, or a related field.10+ years of AEC marketing experience, with at least 3 years in a leadership role managing supporting staff.Strong organizational, project management, and communication skills.Proficiency in Adobe Creative Suite and Microsoft Office.The physical demands and work environment described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- While performing the duties of this job, the employee is regularly required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms; and talk or hear. The employee frequently is required to sit; climb or balance; stoop, kneel, crouch, or crawl; and taste or smell. The employee must regularly lift and/or move up to 10 pounds and frequently lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, and ability to adjust focus.
- While performing the duties of this job, the employee is regularly exposed to moving mechanical parts, fumes or airborne particles, and outside weather conditions. The employee is frequently exposed to toxic or caustic chemicals, risk of electrical shock, and vibration. The employee is occasionally exposed to wet and/or humid conditions; high, precarious places; extreme cold; extreme heat; explosives; and risk of radiation. The noise level in the work environment is usually loud.
Simply stated, we put people first. As part of our Mission Statement, we strive to earn the loyalty of our employees through a demonstrated commitment to their development and through rewarding exemplary performance. We take the time to get to know our employees personally, and together develop individualized plans for career advancement and fulfillment Russell. Our goal is to provide career growth and development which allows employees to envision and desire a long-term career with our company.Our culture is rooted in the Russell Fundamentals, a series of 25 characteristics that guide the behavior of our employees and include key tenants like Do the right thing, always; Embrace diversity; Show meaningful appreciation; Deliver results; and Keep things fun.
Our intentional focus on creating an outstanding workplace experience has earned our firm numerous recognitions, including being named one of USA Today’s Top Workplaces in 2024 and earning awards for Cultural Excellence in the areas of Leadership, Innovation, Compensation and Benefits, and Purpose and Values. In a recent survey, 90% of our employees said that H.J. Russell motivates them to give their very best at work and 85% report feeling respected and supported in their roles.In addition to our exceptional culture, we offer the following suite of benefits:
- Medical, Prescription, Dental, and Vision Insurance
- Company-Sponsored Life & AD&D
- Flexible Spending & Health Savings Accounts
- 401(k) with Employer Matching Contribution
- Disability Insurance
- Supplemental Insurance & Other Voluntary Coverage
- Employee Assistance Program
