Paid Search Media Manager
Position Overview:
Marketwake is on a growth trajectory and is seeking a dynamic Paid Search Media Manager to join our Paid Media team. This role will focus on advancing our Paid Search initiatives while fostering cross-channel collaboration across our comprehensive Media department. The ideal candidate will possess the skills to assist with day-to-day campaign management, unearth valuable insights from client reporting, and develop strategic media recommendations to grow and scale our client’s media performance.
This role necessitates a seasoned critical thinker and problem-solver who can swiftly adapt and display a proactive, goal-centric approach to work.Joining the Marketwake Paid Media team means that you'll be at the forefront of shaping innovative media strategies that elevate clients' media performance. You'll have the opportunity to work in a dynamic and creative environment, collaborating with talented marketers to drive impactful growth for both Marketwake and our clients.
Responsibilities:
- Strategically manage Paid Search campaigns across platforms such as Google Ads, Microsoft (Bing) Ads, and emerging search networks across a portfolio of diverse businesses- Conduct keyword research, audience segmentation, and competitive analysis to inform campaign strategies.- Monitor, analyze, and optimize campaign performance to meet and exceed KPIs, such as CPC, CTR, ROAS, and CPA.- Leverage tools like Google Analytics, Google Tag Manager, SEMrush, SpyFu, and Looker Studio to track performance and identify growth opportunities.- Develop and refine bid strategies, budget allocations, and A/B testing plans for continuous improvement.- Collaborate with the Paid Media and Account Management teams to plan forthcoming media campaigns, laying the groundwork for impactful and high-performing campaigns- Coordinate and lead third-party/vendor discussions to deliberate ongoing account enhancements and strategic launches- Uphold project punctuality and deliver excellent work through cross-functional internal collaboration - Continually explore cutting-edge tools, technologies, and media beta opportunities
Attributes:
- Proactive and driven self-starter- Consistently pursues excellence through growth and development initiatives- Effective problem solver with the ability to navigate complexities- Active listener attuned to clients' needs - Demonstrates agility in mastering new ad channels, ad software, and technical concepts- Gritty, tenacious, and motivated by a fast-paced, ever-evolving work environment- Relationship-oriented with a track record of achieving results- Eager and enthusiastic to learn and adapt- Embraces challenges with a positive demeanor- Approaches professional day-to-day with a healthy sense of humor
Skills:
- Advanced understanding of Google Sheets and Microsoft Excel for data analysis and reporting to identify strategic trends and opportunities - Hands-on experience with Google Analytics, Google Tag Manager, and Looker Studio (or similar analytics platforms)- High-level knowledge of Google Ads, including campaign creation, optimization, and reporting- Organized and detail-oriented - Exceptional communication skills, both written and verbal- Strong team player and embraces collaborative teamwork- Strong presentation skills, facilitating effective communication of media insights and recommendations
Qualifications:
- 2+ years of hands-on Paid Search management experience, preferably in an agency setting
- Bachelor’s degree in Marketing, Advertising, Communications, or a related field is preferred but not mandatory
- Google Ads Certification (Search, Display, or Analytics) is a plus
