Vectra® is the leader in AI-driven threat detection and response for hybrid and multi-cloud enterprises.
The Vectra AI Platform delivers integrated signal across public cloud, SaaS, identity, and data center networks in a single platform. Powered by patented Attack Signal Intelligence, it empowers security teams to rapidly prioritize, investigate and respond to the most advanced cyber-attacks. With 35 patents in AI-driven threat detection and the most vendor references in MITRE D3FEND, organizations worldwide rely on the Vectra AI to move at the speed and scale of hybrid attackers. For more information, visit www.vectra.ai.
The Role
The Marketing Automation Specialist plays a crucial role in supporting the marketing automation efforts of the company. You will assist in the implementation, maintenance, and optimization of marketing automation campaigns specifically within HubSpot. This position requires a good understanding of marketing principles, email marketing best practices, and proficiency in HubSpot's marketing automation tools and features. You will work closely with the marketing and business operations teams to execute automated marketing campaigns and drive prospect and customer engagement.
At A Glance
- Assist in the setup and configuration of HubSpot. Collaborate with the marketing team to define automation workflows, email campaigns, landing pages, and lead scoring models.
- Support the creation and execution of automated marketing campaigns. This includes email marketing, creating and executing nurtures, social media integration, and other relevant features within HubSpot. Ensure timely delivery of campaigns and troubleshoot any issues that arise during the process.
- Manage and maintain the marketing database, including data segmentation, cleansing, and enrichment. Monitor data quality and implement necessary measures to ensure accurate and reliable data for campaign targeting and reporting.
- Generate reports on campaign performance using HubSpot's reporting and analytics features. Analyze data to identify trends, patterns, and areas for optimization. Provide actionable insights to the marketing team for campaign refinement and improvement.
- Conduct A/B tests within HubSpot to optimize email subject lines, content, and design. Continuously monitor and evaluate campaign performance and make data-driven recommendations for improvements.
- Keep up with the latest trends, best practices, and advancements in marketing automation. Share knowledge and insights with the team to enhance marketing effectiveness.
What Will Impress Us
- Bachelor's degree in Marketing, Business, or a related field or equivalent experience.
- Validated experience (3-5 years) in marketing automation, digital marketing, or a similar role.
- Proficiency in using HubSpot's marketing automation platform and its associated tools.
- Strong analytical skills with the ability to interpret and draw insights from data within HubSpot.
- Excellent attention to detail and organizational skills.
- Good understanding of marketing principles and best practices.
- Knowledge of lead management and nurturing strategies.
- Strong written and verbal communication skills.
- Self-motivated with a proactive attitude and willingness to learn and adapt to Marketing, Sales, and BI platforms including but not limited to Marketo, Adobe Marketo Measure (formerly Bizible), Salesforce, and Tableau.
Vectra provides a comprehensive total rewards package that supports the financial, physical, mental and overall health of our employees and their families. Compensation includes competitive base pay, incentive plan eligibility, and participation in the employee equity plan (stock options). Specific benefits offered varies by location, but commonly include health care insurance, income protection / life insurance, access to retirement savings plans, behavioral & emotional wellness services, generous time away from work, and a comprehensive employee recognition program.
Vectra is committed to creating a diverse environment and is proud to be an equal opportunity employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.
