Gong transforms revenue organizations by harnessing customer interactions to increase business efficiency, improve decision-making and accelerate revenue growth. The Revenue Intelligence Platform uses proprietary artificial intelligence technology to enable teams to capture, understand and act on all customer interactions in a single, integrated platform. More than 4,000 companies around the world rely on Gong to support their go-to-market strategies and grow revenue efficiently. For more information, visit
www.gong.io.We are seeking a talented and detail-oriented Marketing Operations Manager. This role combines expertise in marketing operations with a passion for analytics, ensuring seamless campaign execution, optimal tool stack management, and actionable insights to drive data-driven decisions.
RESPONSIBILITIES
- Marketing Operations:
- Manage and optimize the marketing technology stack, including Marketo, LeanData, Salesforce, and Workato, ensuring tools are fully utilized and integrated effectively.
- Campaign operations, including email marketing, automation workflows, lead scoring, segmentation, and nurturing strategies.
- Ensure accurate and efficient lead flow processes, including routing, deduplication, and data hygiene, to maintain a high-quality database.
- Collaborate with cross-functional teams to streamline processes and improve marketing-sales alignment, including lead handoff and pipeline reporting
- Analytics & Reporting:
- Own the design, creation, and maintenance of dashboards and reports in Salesforce, Tableau, and Sheets to give the team a clear view of key marketing metrics and trends, enabling fast and impactful decision-making.
- Dive deep into ad hoc analyses across channels like SEO, paid search, website, and event marketing, uncovering actionable insights that directly shape strategy and drive growth.
- Shape the evolution of Gong’s measurement frameworks—such as attribution modeling and MMM—ensuring our methods adapt to the company’s growing needs while delivering sharper ROI insights and driving smarter marketing investments
- Strategic Collaboration:
- Find creative ways to streamline processes, automate tasks, enhance our tech stack, and level up the marketing team's skills with impactful training.
- Create easy-to-follow playbooks and resources to level-up best practices and keep everyone on the same page across teams.
- Support innovative cross-functional projects like fine-tuning lead management and building smarter attribution models to help drive growth and success.
QUALIFICATIONS
- Bachelor’s degree in Marketing, Business, Analytics, or a related field
- 6-10 years of experience in marketing operations and analytics, preferably in a B2B SaaS environment
- Experience with marketing automation platforms (Marketo), CRM systems (Salesforce), data orchestration tools (LeanData), integration tools (Workato), visualization tools (Tableau), and database tools (Snowflake).
- Proven experience with campaign operations, lead flow management, data hygiene, and attribution models.
- Strong understanding of marketing KPIs and pipeline analytics
- Technical aptitude with the ability to troubleshoot and solve system issues
- Ability to manage multiple priorities and deadlines in a fast-paced environment
PREFERRED SKILLS
- Bachelor’s degree in Marketing, Business, Analytics, or a related field
- Familiarity with ABM strategies and tools
- Experience with predictive analytics and advanced attribution modeling
- Certification in Marketo, Salesforce, or Tableau
- Knowledge of SQL or other data querying languages is a plus
PERKS & BENEFITS
- We offer Gongsters a variety of medical, dental, and vision plans, designed to fit you and your family’s needs.
- Wellbeing Fund - flexible wellness stipend to support a healthy lifestyle.
- Mental Health benefits with covered therapy and coaching.
- 401(k) program to help you invest in your future.
- Education & learning stipend for personal growth and development.
- Flexible vacation time to promote a healthy work-life blend.
- Paid parental leave to support you and your family.
- Company-wide recharge days each quarter.
- Work from home stipend to help you succeed in a remote environment.
The annual salary hiring range for this position is $125,000 - $157,000 USD.
Compensation is based on factors unique to each candidate, including, but not limited to, job-related skills, qualification, education, experience, and location. At Gong, we have a location-based compensation structure, which means there may be a different range for candidates in other locations. The total compensation package for this position, in addition to base compensation, may include incentive compensation, bonus, equity, and benefits. Some of our sales compensation programs also offer the potential to achieve above targeted earnings for those who exceed their sales targets.
We are always looking for outstanding Gongsters! So if this sounds like something that interests you regardless of compensation, please reach out. We may have more roles for you to consider and would love to connect.
We have noticed a rise in recruiting impersonations across the industry, where scammers attempt to access candidates' personal and financial information through fake interviews and offers. All Gong recruiting email communications will always come from the @gong.io domain. Any outreach claiming to be from Gong via other sources should be ignored.
Gong is an equal-opportunity employer. We believe that diversity is integral to our success, and do not discriminate based on race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, military status, genetic information, or any other basis protected by applicable law.To review Gong's privacy policy, visit https://www.gong.io/gong-io-job-candidates-privacy-notice/ for more details.LIAH1
