The Predicine Director / Sr Director of Global Marketing supports all marketing activities for Predicine lab testing, product development and CDx business. You will be responsible for the marketing strategy, marketing planning and execution of global marketing efforts to drive awareness, build the Predicine brand and drive demand to grow partnerships with pharmaceutical, biotechnology and related companies.
This role is an individual contributor and highly cross functional in nature and therefore it is critical that this individual is a strong collaborator and thought partner.
What you will get to do:
Marketing Strategy
- Lead the marketing strategy: social media, email campaigns, website upgrade etc.
- Conduct and analyze consumer insights to understand brand perception and address gaps in engagement.
Build Digital Marketing Strategy and Campaign
- Establish a digital marketing strategy
- Manage and oversee the digital marketing campaign execution
- Marketing collateral asset creation, execution and promotion.
Brand Management
- Oversee the development and maintenance of a consistent and compelling brand image
- Develop brand strategy and guidelines which aligns with the overall business goals.
- Develop compelling messaging to communicate values, mission and benefits
Social Media/Corporate Communication
- Oversee advertising, public relations, social media, and other channels to maintain brand consistency.
- Support lead generation activities to accelerate growth among new customers
- Manage the press release process to drive significant news of the organization, and internal communications
Conferences
- Establish the annual conference and event plan
- Prepare engaging displays and collateral as needed, and provide post-event reports and analysis
- Attend conventions, conferences, and trade shows
Qualifications/Skills/Experience:
- Bachelor’s Degree in scientific, marketing or business concentration,
- 10 years of related, relevant experience in pharma, biotech or diagnostics
- Direct marketing experience in oncology to support human-centric marketing strategies
- Advanced degree preferred (PhD or MS in Biological Sciences)
- Ability to take charge of day-to-day digital initiatives and campaigns, as an individual contributor
- Experience tracking and reporting key performance metrics; and proposing improvements to optimize ROI, increase lead generation, and maximize business impact
Our Opportunity
Predicine is a global molecular insights company that is committed to advancing precision medicine in oncology. Predicine has developed a breakthrough cell-free DNA- and cell-free RNA-based liquid biopsy technology enabling minimally invasive molecular diagnosis for treatment selection, therapy monitoring, and minimal residual disease and early cancer detection. The company has launched a portfolio of blood-, urine- and tissue-based diagnostic assays for oncology.
What we offer
Competitive Benefits - Employee benefits include comprehensive medical, dental, vision, for eligible employees and their dependents. Other benefits include stock allocation and 401k benefits, 1 month sabbatical after 5 years of service and an employee referral program. We are proud to be an Equal Opportunity Employer. We are committed to ensuring a diverse and inclusive workplace environment, and welcome people of different backgrounds, experiences, abilities, and perspectives. Inclusive collaboration benefits our employees, our community, and our patients, and is critical to our mission of changing the management of disease worldwide.
All qualified applicants are encouraged to apply, and will be considered without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, age, veteran status, disability or any other legally protected status. We also consider qualified applicants regardless of criminal histories, consistent with applicable laws.We require all Predicine employee's to be fully vaccinated and provide proof of vaccination on their first day of work. The posted salary range is the estimated base salary range for this position.
Should the level or location of the role change during the hiring process, the applicable salary range may be updated accordingly. Compensation decisions are dependent on several factors including, but not limited to, an individual’s qualifications, location where the role is to be performed, internal equity, and alignment with market data
