At Lakeland Fire + Safety, our mission is to protect the world's workers, first responders, and communities by providing quality protective solutions for the most critical situations. We design and manufacture a wide variety of technologically advanced protective clothing for workers in several industries in which hazardous materials must be handled. Lakeland' products have established and maintained a global reputation for overall quality and are recognized as the field's gold standard.
Come join our Marketing team! As Marketing Communications Manager, you will be responsible for the strategy, planning, and execution of marketing programs in support of Lakeland's work safety solutions in both Fire and Industrial markets to increase brand awareness and reputation to ultimately generate and drive leads converting to revenue. Based out of our Huntsville, AL corporate headquarters, you will work closely with Marketing team members, Sales Operations, Product Management, Customer Service, and others.Lakeland offers the comprehensive benefits you expect from an industry leader, including:
- Competitive pay plans
- Medical, prescription drug, dental & vision insurance with day one eligibility
- 401(k) retirement plan with company match
- Company paid life insurance
- Short-term and long-term disability insurance available
- Paid vacation, holidays and personal time
Responsibilities:
- Meet regularly with management and other stakeholders to define priorities, scope, plan schedules, drive work efforts, and monitor campaigns/programs from inception through delivery.
- Own and take initiative to drive performance and timely completion of all marketing communications programs with a focus on driving target market awareness and generating and nurturing quality leads.
- Develop marketing content (collateral, case studies, website copy, blog posts, whitepapers, etc.) to articulate the safety solutions offered by Lakeland.
- Work closely with leadership, marketing teammates, and other departments to create effective messaging, value propositions, and positioning that resonates with our audience and target accounts throughout the customer journey.
- Responsible for analyzing and generating regular reports on marketing’s impact to the business.
- Provide insights into results and recommendations for how to improve and optimize going forward.
- Successfully work with and communicate with other employees and our outside customers and vendors.
- Scope, plan, and execute fire product marketing campaigns in accordance with North America's go-to-market strategy.
- Develop and refine effective messaging and positioning for the fire product portfolio.
- Create compelling customer-facing content, including web content, solution briefs, and sales enablement assets to drive awareness and sales engagement.
- Analyze market reactions and competitive developments to refine marketing strategies and tactics.
- Work closely with the broader go-to-market teams to implement promotional programs, tools, and communications to support the go-to-market strategy.
- Assist in planning and organizing North American fire market trade shows.
Requirements:
- 2 - 5 years of experience in a similar role managing a team and a budget
- Experience with social media and online marketing
- Excellent verbal and written communication skills
- Experience with collateral and creative development
- Experience with website management, multi-channel marketing campaigns, agency management, and public relations
- Experience with email marketing, trade show management, and CRM
- Ability to multitask and problem-solve
Preferences:
- Experience with Salesforce for campaign management, Pardot for email marketing, and SAP
- Experience using Catsy, Asana, or similar applications
- Master's degree in Marketing, Communications, Business Administration, or equivalent experience
Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
