The Event Marketing Manager reports to the Director of Event Marketing. This role leads and supports a variety of event marketing projects that grow awareness, generate demand and acquire leads that translate into pipeline and bookings for RealPage and its products and services. Events include third-party industry sponsorships, memberships, trade shows, and special projects such as Sales Kick Off, the company’s annual user conference, and other field marketing initiatives. This role partners with cross-functional stakeholders across RealPage to develop and execute upon a holistic event strategy that enables us to engage with our key customer personas and aligns to company priorities, goals, and budgets.
PRIMARY RESPONSIBILITIES
- Develop and execute projects within the event marketing strategy and operations for RealPage, leveraging cross-functional resources to drive desired business outcomes and performance goals for pipeline and revenue.
- Participate in and contribute to the creation and maintenance of the yearly strategy, calendar, program diversification, and budget activities for third-party industry sponsorships, memberships, trade shows, and special projects.
- Partner cross-functionally with key stakeholders across the organization to bring strategic contributions to the program, to include a focus on evaluating the competitive landscape in search of additional opportunities.
- Manage and execute a designated event portfolio, to include pre-event planning, resource planning and allocation, post-event follow-up, sales collaboration, budgeting, measurement, tracking and reporting.
- Follow team standards, process efficiencies, and best practices to ensure program quality and a consistent experience for stakeholders, onsite staff, and event attendees. This includes working in shared spreadsheets and documents.
- Manage agencies and/or vendors for all events related production and logistics.
- Manage internal communications for team members representing RealPage at conferences and events.
Required:
- Bachelor’s degree in marketing, business administration, or a related field (or equivalent combination of education and experience)
- 6-8 years in event marketing roles, with specific experience in trade shows
- Proven track record in generating demand for B2B SaaS solutions through the strategic execution of third-party industry sponsorships, events and trade shows
REQUIRED KNOWLEDGE/SKILLS/ABILITIES
- Experience in proactively managing a budget
- Ability to prioritize activities and recommend strategic tradeoffs to meet business needs
- Strong collaborative and negotiation skills to ensure that RealPage maximizes the value of each opportunity, building long term, strategic relationships within the industry
- Demonstrated success in executing events that deliver exceptional, tailored experiences for internal customers and target audiences, aligning with the corporate brand to maximize visibility and deliver value
- Understanding and knowledge of KPIs, goal setting, lead generation, pipeline, and other marketing tactics and strategies
- Ability to understand the competitive landscape and capture strategic recommendations to the team based on that understanding
- Ability to succeed in a matrix style environment, building relationships across organizations to deliver results
- Committed to operational excellence.
- Strong problem-solver.
- Exceptional communicator (written and verbal).
- Presentation skills.
- Attention to detail.
Physical Demands and Working Conditions
While performing the duties of this job, the employee is occasionally required to stand; walk; sit; use hands to finger, handle or feel objects, tools or controls; reach with hands and arms; climb stairs; talk or hear. The employee must have the ability to operate a personal computer and express or exchange ideas by means of the spoken word. May be required to sit and/or stand for long periods of time. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.
May be required to lift or move 10+ pounds. #LI-JL1 #LI-REMOTE
