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Senior Customer Marketing Manager

ClosinglockAustin, Texas, United StatesOnsite

Company Overview


Closinglock is modernizing the real estate world’s way of transferring information and funds to eliminate wire fraud and provide a secure, easy-to-use platform for title companies, law firms, and other financial services to protect themselves and their clients from wire fraud. We act in the long-term best interests of our customers by understanding their problems. When our customers win, we win. To date, we have protected over $250B+ in funds related to residential property transactions. Closinglock’s platform has been used by clients in all 50 states and across 42 countries.Closinglock was founded in 2017 by Andy White, CEO, and his wife, Abigail White.

The company is headquartered in Austin, TX, with an office in downtown Austin. Today the company has grown to 60+ employees across product & engineering, sales, partnerships, customer success, marketing, and finance.Mission: Simplify the real estate closing experience for all partiesVision: Provide a secure and efficient transfer of data and fundsThe inherent value of what we offer with our fraud prevention platform and modern payment solution for real estate is protecting a homebuyer’s largest investment in their life.We are rapidly growing our team and are looking for more incredible talent.

Our current team is built of top performers from world-class companies, and we will continue to hire that way. We firmly believe that top performers want to work with other top performers. We have a lot of fun at work because we trust each other and respect each other's talents, abilities, and experiences. We are hyper-focused on a common vision, and our company strength is based on the unparalleled quality of our team. There is no limit to what we can accomplish together!Check out ourwebsiteto learn more about our company.Role Overview: Are you passionate about enhancing customer experiences and creating impactful journeys? Closinglock is hiring our first Customer Marketing Manager to own and optimize our customer journey—from onboarding to ongoing engagement. In this strategic individual contributor role, you'll develop targeted campaigns to drive product usage, engagement, and retention, working closely with sales, customer success, operations, and product teams to align our approach. This position offers significant growth potential, allowing you to shape our customer experience in a rapidly growing organization. Ready to make a difference and help prevent fraud in real estate? Join us at Closinglock!Key Responsibilities:

  • Design and optimize onboarding, training, and engagement journeys to ensure post-purchase success.
  • Ensure GTM success and drive product adoption and engagement by communicating new products and features 
  • Build automated customer journeys based on usage to boost product adoption.
  • Develop impactful and elegant onboarding and ongoing customer enablement material to allow our teams to deliver the greatest impact
  • Create and execute lifecycle campaigns from strategy to launch, with clear goals and performance metrics.
  • Craft targeted customer communications across channels like email, in-product messaging, and events.
  • Map the customer journey for cross-functional visibility and continuous optimization.
  • Segment customer database for tailored campaigns and messaging.
  • Develop content assets, collaborating with copy and design to enhance campaigns.
  • Promote customer advocacy with referral programs and engage through newsletters, events, and more.
  • Utilize innovative tools and technologies to uplevel the customer experience 
  • Work closely with sales, account management, and product teams to enhance customer experience, engagement, and retention.

Qualifications:

  • 5+ years of experience in customer lifecycle marketing 
  • Data driven - you can tell a story of how your work impacted the bottom line
  • Demonstrated ability to use marketing to increase customer retention, engagement and satisfaction 
  • Knowledge of best practices surrounding effective messaging, funnel optimization, email marketing, customer segmentation and testing strategies.
  • Experience in creating marketing and customer enablement material at scale
  • Expertise in email marketing and marketing automation tools
  • Bonus if you have successfully scaled a customer referral program, have experience driving adoption of new products and features, and / or have a proven ability to grow revenue from existing accounts

This is a full-time, in-person position in our Austin, TX office.Perks & BenefitsAt Closinglock, we invest in our employees and provide a full range of benefits and perks to help you grow and thrive. From generous paid time off and healthcare coverage to career enrichment and development programs. These benefits include:

  • Work-life balance
  • Competitive Salary
  • Equity compensation
  • Medical, Dental, and Vision Insurance
  • Unlimited PTO
  • 401k
  • Monthly team get-togethers (Lunches, social events, sports outings, etc)

Closinglock is an equal opportunity employer and we welcome everyone to our team. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Life at Closinglock

ClosingLock is modernizing the real estate world’s way of transferring information to eliminate wire fraud and protects buyers, lenders, agents and closing companies from loss. ClosingLock’s core feature is a secure portal for title clients to effortlessly retrieve wire transfer instructions. The portal is accessible from all platforms and on all operating systems – title clients can easily download wire instructions anytime, anywhere. Through ClosingLock, title companies can also send and receive documents with title clients (buyers/sellers/lenders/agents), and receive signatures via ClosingLock’s eSigning integration. ClosingLock sends automated text/call notifications, alerting title clients of available wire instructions, documents to sign, etc. All wire instructions and documents in ClosingLock’s portal are encrypted using the latest AES encryption (approved by the NSA). ClosingLock also offers optional two-factor authentication for clients logging in, which prevents unauthorized access. By using ClosingLock, title companies ensure they will never have to send wire instructions via email, and so their clients know to never trust any fraudulent wire instructions.
Thrive Here & What We Value1. Work-life balance2. Competitive Salary3. Equity compensation4. Medical, Dental, and Vision Insurance5. Unlimited PTO6. Career enrichment and development programs7. Monthly team get-togethers (Lunches, social events, sports outings, etc)8. Equal opportunity employer9. Full range of benefits and perks for employee growth and thriving10. Collaborative Office Space in downtown Austin
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