About Nettwerk Music Group
Founded in 1984, Nettwerk Music Group is a global independent record label with a deep history of purpose-led innovation. We partner with an eclectic roster of artists to build meaningful, engaged fan bases and sustainable careers. Headquartered in Vancouver, with a hybrid workforce of over 200 across the globe –and hubs in Los Angeles, London, Hamburg, Sydney, New York, Nashville, Berlin, Amsterdam, Toronto, and beyond– we benefit from a unified global team with diverse and rich, cross-market experience.
Role Responsibilities
The Manager, Artist Growth Marketing is responsible for leading the strategic planning, execution, and management of global marketing campaigns for a roster of artists. This role will develop long-term marketing strategies to build and grow fan engagement, foster audience development, and drive successful product releases in collaboration with A&R, Artist Management, Publicity, and other key teams. The Manager will oversee marketing touch points—digital, social, and traditional—ensuring that campaigns are aligned with both creative and commercial goals.
This role requires a strong understanding of digital marketing, promotion, and sales, with the ability to work across time zones and manage campaigns on a global scale.Prioritization will go to candidates residing in the Netherlands. Remote candidates across Germany, Belgium and France will also be considered.
What you'll do
Campaign Development and Execution:
- Create and execute comprehensive, global marketing campaigns that encompass digital, social, influencer, advertising objectives and traditional marketing strategies for each artist and release
- Devise and implement best in class, audience-led social media strategies, drive fan audience growth and ongoing engagement across platforms by using insights, best practices, and content trends
- Determine and apply correct tone of voice, content and branding for each artist, using agreed artist vision brief
- Drive marketing plans globally, working closely with international territory leads to tailor strategies for key focus markets
- Serve as a communication liaison between artists, managers, and internal teams to ensure marketing efforts are aligned and executed seamlessly
Artist Growth Marketing:
- Lead the development of strategies aimed at growing fan bases and enhancing audience engagement for assigned artists.
- Devise and implement social media and digital marketing strategies to increase visibility, engagement, and fan loyalty across platforms.
- Leverage audience insights and performance data to inform campaign adjustments and identify new opportunities for audience growth.
- Collaborate with external partners and influencers to extend artist reach and create meaningful fan interactions.
Data Analysis and Reporting:
- Analyze campaign performance, project milestones, and audience data, providing actionable insights and recommendations to stakeholders.
- Track and report on digital marketing spend, effectiveness, and overall campaign success to ensure optimization and alignment with strategic goals.
- Provide regular updates to management and artist teams, ensuring they are informed on campaign progress and audience development outcomes.
Collaboration/Teamwork:
- The Manager, Artist Growth Marketing will be part of a European-based team that works with Nettwerk’s international teams; the successful candidate will be positive and willing to contribute to and collaborate domestically and internationally
- Work across multiple time zones and attend international meetings, representing artist projects and ensuring global marketing efforts are cohesive.
- Proactively identify roadblocks and challenges in artist campaigns and collaborate with internal staff to resolve issues.
Role Requirements
- 2-3 years + music marketing experience
- Bachelor degree preferred
- Passion for music and a deep understanding of pop culture and current marketing trends
- Experience with Photoshop, HTML, and Adobe Premiere Pro a plus
- Strong marketing strategy and development skills, with the ability to create innovative, audience-driven campaigns
- Extensive experience with social media platforms, streaming, and audience analysis
- Sense of urgency in response time
- Ability to manage complex projects across time zones with strong organisation and communication skills
- Strong interpersonal skills and collaborative, team-oriented approach
Nettwerk is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
