Position:
Senior Social Media + Influencer Manager
Location:
Washington, DC
Remote Status:
Hybrid
Job Id:
131
# of Openings:
1
Are you sociable and social media savvy? Do you thrive in collaborative, fast-paced environments where forming productive relationships with colleagues and influencers is key to success? If so, this position might have your name written all over it! mdg is a marketing and PR agency with head, heart and a passion for what we do — delivering measurable results for association and event clients in diverse categories like education, healthcare, technology, energy, cupcakes, cheese curls and craft beer (we’ll explain those last three later).
With a 45-year track record of success, mdg was named a “Best Place to Work” by Meetings & Conventions magazine. We’re now seeking a savvy senior social media and influencer marketing manager to join our collaborative team in our Washington DC office. As an agency, we value both human interaction and flexibility - our current hybrid work model requires 2 days per week in the office. The ideal candidate is proficient in social media strategy and brings a positive outgoing attitude to ensure that all client-facing work aligns with the latest industry trends, delivering exceptional value and measurable results.
Responsibilities:
Strategy Development & Execution:
- Work directly with the Senior Director of Social Media to develop tailored social media and influencer marketing strategies that drive client success and align with campaign goals.
- Provide strategic insights and contribute to the ideation of innovative social and influencer campaign concepts and services, staying aligned with industry best practices and emerging trends.
- Provide direction to Social Media Managers and additional internal team members as needed to execute on approved strategy.
Client Engagement & Presentations:
- Lead client and internal presentations and actively engage in discussions to promote social media services, showcasing the strategic benefits and outcomes to secure buy-in and client satisfaction.
- Act as a trusted advisor for clients, working collaboratively to understand and meet their evolving social media needs and expectations.
Content Creation:
Assist in content creation efforts and ideation, ensuring alignment with client goals and
mdg's creative standards.
Influencer Marketing:
Develop and execute influencer campaign strategies, including identifying and managing influencer partnerships, to extend client reach and impact.
Team Collaboration:
Coordinate closely with Accounts teams, Social Media and Communications Managers to oversee the quality, consistency, and timeliness of client deliverables, maintaining high standards for output across the social media team.
Analytics and Reporting:
Utilize analytics tools to monitor campaign performance, extract insights, and provide actionable recommendations to clients for continued optimization and success.
Requirements:
- Bachelor’s degree in Marketing, Communications, or a related field.
- 5+ years of experience in social media strategy, content creation, and influencer marketing, preferably in an agency setting.
- Proven experience in presenting to clients and managing client relationships effectively.
- Proficiency in social media platforms, content creation tools, and analytics.
- Strong verbal and written communication skills, with an ability to translate complex data into strategic insights for clients.
- Ability to work independently and collaboratively, managing multiple client projects with precision and creativity.
At mdg, our commitment to diversity and inclusion is helping us to create not only a great place to work, but also an environment where our employees, our clients and our communities can reach their goals and connect with each other. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status and other characteristics protected by federal, state or local laws.mdg also offers a competitive benefits package including medical, 401k, and profit sharing contributions with opportunities for efficiency and performance-based bonuses.Pay Range: $75,000 - $85,000 per year
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