Position Summary:
We are seeking a highly motivated and experienced Marketing Operations Manager to join our national marketing team. This role is crucial in optimizing marketing performance, managing lead flow processes, and ensuring seamless project management across our brands.
Responsibilities:
Project/Asset Management
- Lead and oversee all marketing project management processes and workflows using Wrike, ensuring timely and efficient execution of marketing campaigns and initiatives.
- Manage the digital asset platform and process through Media Valet, maintaining an organized, accessible, and up-to-date digital asset library including photos, videos and graphics to support marketing efforts.
- Manage and update the brand assets site on Media Valet
- Launch and update the new video assets manager on Media Valet
Campaign & Attribution Tracking
- Oversee the management of campaign tracking and attribution, integrating with lead generation platforms and Google Analytics 4 (GA4) to ensure data accuracy and actionable insights.
- Includes creation and management of campaign and media channel source codes and UTMs for accurate reporting.
Performance & Lead Generation Marketing Optimization
- Continuously monitor lead pacing and enrollment conversion performance metrics for areas of optimization, ROI and ensure targets are met.
- Responsible for all lead nurturing email and text automated campaigns (includes current inquiries and enrollments as well as drops and cancel re-entry campaigns)
- Responsible to set up and deploy all email marketing campaigns for prospects, nurturing, cancels, drops etc.
Website Management
- Implement and manage conversion rate optimization (CRO) strategies to enhance user experience and increase conversion rates on school websites.
- Lead UI/UX improvement initiatives, ensuring an optimal and seamless user experience across all digital touchpoints to boost inquiry completion rates, time spent on site, and decrease abandonment rates.
- Collaborate with content and SEO teams to optimize website content, relevant links and backlinks, drive organic traffic, and improve search engine rankings.
- Utilize Google Analytics to track website performance (including paid and organic website traffic, site load speed, site content authority and trust ratings, identify areas for improvement, and provide actionable insights.
- Responsible to prioritize, relevant A/B testing on a monthly basis and ensure that actionable insights are delivered upon to update and continually optimize the websites.
Qualifications:
Education
- Bachelor’s degree in marketing, marketing operations, website development, or Business Administration, or a related field preferred.
Experience
- 3-5 years of experience in marketing operations, with a strong preference for experience in higher education or a related field.
- Proven experience in managing marketing projects, digital assets, and lead generation processes.
- Hands-on experience with marketing technology platforms such as Wrike, Media Valet, and Google Analytics 4 (GA4).
Technical Skills
- Proficiency in marketing automation tools, CRM systems, and analytics platforms including Google Analytics.
- Strong understanding of SEO, CRO, UI/UX, and website management best practices.
- Advanced knowledge of lead tracking and attribution modeling.
Soft Skills
- Excellent organizational, communication, and problem-solving skills.
- Ability to manage multiple projects simultaneously and meet tight deadlines.
- Strong analytical skills with the ability to translate data into actionable insights.
Industry Knowledge
- Understanding of the higher education landscape, including marketing challenges and trends within the sector.
- Experience in working with cross-functional teams and managing stakeholder relationships.
Why should you apply?
- Competitive benefits package including Medical, Dental, and Vision (with Company paid employee only dental & vision option) plus access to virtual doctor’s visits
- Flexible Spending Account and Health Savings Account options
- 401(k) Employer Match
- Short- & Long-Term Disability – Company Paid
- Basic Life Insurance – Company Paid
- 12 Paid Holidays
- Your Birthday off – Company Paid
- 2 weeks PTO – 1st yr.
- Tuition Reimbursement
- Employee referral bonus program
- Headspace membership – Company Paid
- Marquee Health Well-Being Program – Company Paid
- Pet Insurance, Accident Insurance, and other optional insurance plans
StrataTech Education - Core Values
At StrataTech, we are zealous advocates of positive and sustainable life change through skilled trades education. We are laser focused on student success by focusing on organizational and operational improvements, a dedication to excellence in training programs, innovation and technology aligning industry transformations, and a culture built on human compassion, care, and service. Together, we are on fire to inspire and collectively strive to make a true impact in the lives of others. Collectively, our organizational core values are focused on promoting an incredible work environment, with genuine and authentic people, which is both challenging and fun, while focused on serving the needs of others.
Together, we are united with the desire to make a positive impact in the lives we touch and in the communities we serve.*Challenging and Fun*Creating an Incredible Work Environment*Genuine People*Force For GoodWe are laser focused on student success by focusing on organizational and operational improvements, a dedication to excellence in training programs, innovation and technology aligning industry transformations, and a culture built on human compassion, care, and service. Together, we are on fire to inspire and collectively strive to make a true impact in the lives of others.
StrataTech Education Group
StrataTech Education Group focuses on the acquisition, growth and development of specialized career education schools, particularly skilled-trade programs designed to address the nation’s growing infrastructure needs.The company’s Tulsa Welding School subsidiary was founded in 1949 with campuses in Tulsa, Okla., Jacksonville, Fla., and Houston, Texas. Tulsa Welding School is accredited by the Accrediting Commission of Career Schools and Colleges (ACCSC) and is a member of the American Welding Society and the Career Education Colleges and Universities.
TWS-Jacksonville is a branch campus of Tulsa Welding School, located at 2545 E. 11th St., Tulsa, OK 74104. Licensed by OBPVS and ASBPCE. Licensed by the Florida Commission for Independent Education, License No. 2331. Tulsa Welding School & Technology Center (TWSTC), a branch campus of Tulsa Welding School, opened and started training students in 2014. TWSTC is located at 243A Greens Road in Houston, Texas.The Refrigeration School, Inc (RSI) was founded in Phoenix, Arizona in 1965. RSI trains students in the technical services that are needed today and challenges the student to reach their highest level of academic knowledge and leadership capabilities. Accredited School, ACCSC. Licensed by the Arizona State Board for Private Post Secondary Education.**Candidates must be able to successfully pass a criminal history check and drug test.We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.In compliance with federal law, StrataTech Education Group prepares annual reports on campus security and resources. StrataTech Education Group’s Annual Security Reports are available online at the link(s) below. Additionally, you may request a hard copy of the report by contacting the designate Clery Officer at (602) 336-7118.Tulsa Welding School 2024 Annual Security ReportTulsa Welding School Jacksonville 2024 Annual Security ReportTulsa Welding School & Technology Center 2024 Annual Security ReportTulsa Welding School Dallas 2024 Annual Security ReportThe Refrigeration School 2024 Annual Security ReportStrataTech Global Privacy Policy
Interested? Apply now!
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