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SMS Onboarding Specialist

CleverTapMumbai, IndiaHybrid, Onsite

About the Role:


As an Onboarding specialist, you will be responsible for smooth onboarding of new customers to CleverTap via successful implementation of the CleverTap Platform for the Customer's Business Use Cases.

What you will do:


-Collaborate with clients to tailor solutions for SMS and WhatsApp campaigns.-Optimize SMS and WhatsApp workflows for seamless integration with CleverTap.-Resolve technical issues and educate clients on best practices for SMS and WhatsApp marketing.-Monitor campaign performance, generate insights, and recommend improvements.-Ensure timely delivery of campaigns and troubleshoot any issues that may arise during the process.-Work closely with cross-functional teams to enhance customer experience and maximize engagement.-Drive continuous improvements by identifying opportunities for automation and process optimization.-Stay updated with the latest trends, features, and regulations in SMS and WhatsApp marketing.

What we are looking for:


Must have:


-3 to 5 years of experience in relevant onboarding role-Proven experience in SMS, WhatsApp, and RCS (Rich Communication Services) marketing or customer communication.-Hands-on experience with SMS, WhatsApp, and RCS marketing platforms.-Strong understanding of SMS and WhatsApp and RCS API's and integration processes.-Proficient in managing end-to-end campaign execution.-Excellent problem-solving and communication skills.-Ability to work independently and as part of a team.-Experience with troubleshooting and resolving technical issues in SMS and WhatsApp and RCS channels.-Strong understanding of SMS, RCS and WhatsApp API, messaging platforms, and campaign management tools.

Good to have:


-Experience with enterprise SMS platforms such as Twilio,Infobip,Nexmo,Gupshup or MSG91 and RCS platforms-Experience in client-facing roles or SaaS environments.-Ability to drive automation, improve workflows, and stay updated with global SMS trends.-Familiarity with CRM systems and marketing automation tools.-Strong understanding of customer engagement strategies and how to leverage SMS, RCS and WhatsApp effectively.-Experience with campaign analytics, performance tracking, and A/B testing.-Familiarity with compliance regulations (e.g., GDPR, TCPA) related to SMS, RCS and WhatsApp marketing.Measures of success:-CSAT score.-Customer retention success rate.-SMS and WhatsApp Go Live not exceeding the average TTV.-Target to achieve KPIs/Use Cases of new onboards.

Who will you report to:


Senior Manager OnboardingAbout CleverTap:CleverTap is the leading all-in-one customer engagement platform that helps brands unlock limitless customer lifetime value. CleverTap is trusted by over 2000 brands like Domino’s, Levis, Jio, Papa John’s, Zomato, Kotak Bank, Air Asia, Carousell, TD Bank, and Tesco to help build personalized experiences for all their customers. The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering speed and cost efficiency at scale.Backed by top-tier investors such as Accel, Peak XV Partners, Tiger Global, CDPQ and 360 One, the company is headquartered in San Francisco, with presence across Seattle, London, São Paulo, Bogota, Mexico, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Singapore, Vietnam, and Jakarta.For more information, visit clevertap.com or follow us on:LinkedIn: https://www.linkedin.com/company/clevertap/X: https://twitter.com/CleverTapIf you think you’d be a good fit for this role, we’d love for you to apply!CleverTap is dedicated to establishing an inclusive culture that welcomes individuals from diverse backgrounds, encouraging them to contribute their unique perspectives to our workplace.We are committed to cultivating an empowering environment, enabling each of us to reach the peak of our professional careers.We're excited to showcase what we have to offer!Apply for this job

Life at CleverTap

CleverTap offers blazing fast analytics, powerful real-time segmentation, multi-channel messaging, A/B testing and personalization in one unified platform. CleverTap lets you - - Understand how your users are using your apps/website. Get deep user behavior insights. - Engage with your users via personalized push notifications, in-app notifications, emails, web, sms and browser notifications. - Use the power of live user streaming - segment and message users in real-time based on their app/web behavior - Run pre-built, out of the box "clever" campaigns that auto engages users based on their lifecycle stage - Track app uninstalls - with an ability to email those users who've uninstalled your app CleverTap is headquartered in Silicon Valley and has over 4000 customers worldwide including many of the leading brands like Reliance Jio, Sony, BookMyShow, Freecharge, Denver Broncos, DC Comics, and Curiosity. CleverTap is backed by Sequoia Capital and Accel Partners.
Thrive Here & What We Value- Fastpaced, dynamic environment- Global growth stage startup- Innovative culture that encourages learning opportunities- Teamwork trumps individual success- Passion for technology and its impact on enabling growth- Empowering environment that welcomes diverse perspectives- Accountability and driving outcomes is the key to success- Work, performance, and results are real sources of happiness- Willingness to learn and stay updated in the SaaS space- Your career here is limited by you and nothing else
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