Rose Rocket š is a market leader in Transportation Management Software. Weāre a startup going after the $700+ billion dollar trucking industry, leading the shift to SaaS while revolutionizing the way trucking companies sell, service, and innovate. We are a āmore human, less corporateā culture that is built around doing work that matters, winning as a team, and celebrating success. Weād love to hear from you if you want to build this with us.
We understand that joining a team is one of the most important decisions you make ā¤ļø, and adding a team member is one of the most important decisions weāll make. Through our process, we want you to get to know us and understand how you approach problems, learn, and what motivates you.Ā
Why this role matters:
As a hyper-growth company, optimizing our marketing funnel and amplifying our presence through both paid and organic channels is essential. This role is a key driver of Rose Rocketās growth strategy, directly influencing our customer acquisition, retention, and overall business performance. Youāll have a high-impact position, leading initiatives that will shape the future of our company and the logistics industry. With ample room for career growth, this is your opportunity to lead in a fast-paced, dynamic environment and scale our presence.
Job responsibilities:
- Responsible for our paid and organic channels and their results, including but not limited to Search, Display, Remarketing, Social, and Organic
- Manage ourĀ paid budget and Return on Ad SpendĀ accordingly to meet monthly pipeline goals, including but not limited to optimizing for the right channel mix, bid optimization, budget spend, and other available tactics
- Track KPIs and leading indicators of performance, while adjusting campaigns as needed on a daily or weekly basis
- Expanding on our SEO strategy, with programmatic and editorial SEO practices
- Run performance testing against ad copy, landing pages, and other variables to optimize for performance improvements month over month
- Scaling channels that work, while testing new channels to prepare for future scalability and reach
- Conduct performance analysis of customer acquisition funnel to identify gaps that lead to higher conversions. Work with the Marketing team to come up with new copy, landing pages, ads, and campaigns that will improve funnel performance.
- Conduct research on a regular basis to learn more about our personas and their online activities that can lead to higher engagement or performance for Rose Rocketās product
- Keep up to date with best practices and trends in the performance marketing space
What you will bring to the team:
- At least 2-4+ years of related performance marketing experience, with a preference for previous experience in a startup environment.
- Hands-on and in-platform experience with channels including paid search, social, display, video, and attribution methodology
- Track record of improving performance in a client or companyās paid channels - you know which levers to pull to test and impact performance and you are restless until you get the best results you can get out of your given budget
- Hands-on experience setting up channels from scratch and managing the back-end (search, social, programmatic, and more)
- Strong collaboration abilities - no team member works alone in marketing, and you thrive in a team environment where each memberās skills are put to good use
Donāt sweat it if you donāt have everything listed above. We believe in growth and curiosity. If you have some of these qualities and are excited about this opportunity, then we want to hear from you!
Perks & Benefits at Rose Rocket
š„ A comprehensive benefits program + health care spending accountš£ Parental leave top-up - read about it hereš° Stock option planš» A Macbook and a sweet tech equipment combo to get you startedš Start with three weeks of vacation (with an option to purchase an additional week every year) + winter holidays office closure and 3 personal days!š¼ Downtown Toronto office complete with an in-house coffee shop, music room, library and a few other lifestyle perks that keep our days fun
Equal Employment Opportunity
Rose Rocket does not discriminate in hiring or terms and conditions of employment because of an individualās race, ancestry, colour, place of origin, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, family status or marital status, or any other protected category recognized by provincial or federal laws.Should you require any accommodation, please inform us and we will work with you to meet your accessibility needs. For any accessibility-related assistance, requests for information in accessible alternative formats or to report any accessibility problems, please share in your application or email careers@roserocket.com.
