BetterCloud
Director of Demand Generation
Remote, US
BetterCloud is the market leader for SaaS Operations, enabling IT professionals to transform their employee experience, maximize operational and spend efficiency, and centralize data protection. With no-code automation enabling zero touch workflows, thousands of forward-thinking organizations like Global Payments, DraftKings, and CloudFactory now rely on BetterCloud to automate processes and policies across their cloud application portfolio.With 10+ years experience pioneering the SaaS Operations movement, BetterCloud now serves the world’s largest community of SaaSOps experts.
As host of Altitude, the industry’s leading SaaSOps event and publisher of The State of SaaSOps Report, the category’s definitive market research, BetterCloud is recognized by customers (G2) and leading analyst firms (Gartner and Forrester) as the market leader in SaaS Operations Management. BetterCloud is backed, among others, by some of the best technology investors Vista Equity Partners, Warburg Pincus, Bain Capital, and Accel. In this role, you will be responsible for generating demand for our sales organization across all stages of the customer journey (net new sales and upsell / cross-sell). While we have traditionally used a mix of content, SEO, digital advertising, email marketing, online events, and select in-person events to generate demand, we want you to come on board, take stock of where we are today, and define and execute your own strategy. A successful candidate will be results-driven, and comfortable with both the analytical and creative sides of marketing.
They will have experience with strategy, execution, performance analysis and optimization across all stages of the demand generation funnel, and will need to be comfortable rolling up their sleeves to get hands-on with demand generation programs. This position will report to our Chief Marketing Officer.
Responsibilities
- Own key business metrics including leads, lead quality, MQLs, SQLs, Opportunity Creation, and Pipeline Generated and work across the marketing organization and with sales to influence performance against these metrics
- Lead the demand gen team in development, execution and optimization of all lead generation, nurturing and paid customer acquisition campaigns across all funnel stages
- Own demand generation relationship with sales leaders, forging strong communication and service level agreements (SLAs) between marketing and sales
- Develop quarterly demand generation plans, oversee campaign development, forecast outcomes and present to senior management
- Demonstrate a strong understanding of key SaaS business metrics, and use those metrics to set target CPA thresholds; experiment with new channels, techniques, and messaging to maximize ROI on paid marketing spend
- Own all online marketing efforts to the extent we employ them, including SEO, paid search, paid social, display, retargeting, and other paid and organic channels.
Required
- 8+ years of experience in a B2B demand generation role
- Big picture thinking with meticulous attention to detail; you will need to understand the overall business and marketing strategy, translate that into an acquisition strategy and guide the team through execution
- Deep operational experience in multiple areas of demand generation (email marketing, online advertising, analytics, etc.)
- Management experience within demand generation or other related areas of marketing
- Proven track record of measuring and improving effectiveness of demand generation efforts at each level of the funnel (MQL, SQL, Opportunities, Pipeline), partnering with sales and sales development to improve them, and reporting those results as well as recommendations up to the executive level.
Recommended
- Experience marketing to IT organizations in a B2B context
- Experience with the Marketo + Salesforce stack
Salary:
Salary Range: $170,000 - $200,000 This salary range represents BetterCloud’s good faith and reasonable estimate of the range of possible compensation for this role at the time of posting, and BetterCloud may ultimately pay more or less than the posted range. The final salary for this position will be determined in BetterCloud’s sole discretion, consistent with applicable law, and based on a variety of factors, including but not limited to the employee’s work experience, skills, and qualifications for the role, as well as the needs of BetterCloud’s business and other operational considerations.BetterCloud is an Equal Opportunity Employer, including disabled and vets.*Remote - Qualified applicants based on most states of the U.S.A.
are eligible for this position. Note that there are a number of states from which this position cannot be held.
